Master in Imagineering

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 10.2 k / Year(s) Deadline: Aug 15, 2024
StudyQA ranking:4494 Duration:12 months
Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual's consumption pattern, by means of their choices they create their own identity. Imagineering, value creation and value innovation from the experience perspective, is a new approach towards the trinity of branding. It is a way to discover a new kind of convergence between consumers' desires, technological capabilities and organisational innovations. Imagineering, value creation and value innovation are the fundamental processes of the creative economy. They are methods of finding 'a blue ocean of uncontested market space' - a space that inspires stakeholders to co-create. Built as a methodology for business transformation, the focus is on experience and imagination as a motor to transform traditional business logic. This programme will be realised in co-creation with top-lecturers from the academic world and industry from all over the world.

Instruction modes

case study, lecture, self study, literature study, seminar, excursion, research, research project, research proposal, oral presentation, group discussion, portfolio

Accreditation: NVAO

Erasmus Mundus program: This is an Erasmus Mundus program.

Other requirements

Similar programs:
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 15.2 k / Year(s)
201–250 place StudyQA ranking: 5333
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 15.2 k / Year(s)
201–250 place StudyQA ranking: 4722
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 13 k / Year(s)
66 place StudyQA ranking: 7683
Study mode:On campus Languages: English
Local:$ 1.85 k / Year(s) Foreign:$ 13 k / Year(s)
66 place StudyQA ranking: 4488
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 13 k / Year(s)
66 place StudyQA ranking: 5096
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 20.4 k / Year(s)
75 place StudyQA ranking: 4037
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 15.2 k / Year(s)
201–250 place StudyQA ranking: 5105
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 16.1 k / Year(s)
StudyQA ranking: 5265
Study mode:On campus Languages: English
Local:$ 2.06 k / Year(s) Foreign:$ 15.2 k / Year(s)
201–250 place StudyQA ranking: 7063