Master in Marketing Management

Master in Marketing Management at INSA Business School offers an in-depth and comprehensive education designed to equip students with advanced skills and knowledge necessary to excel in the dynamic field of marketing. The program combines theoretical foundations with practical applications, ensuring graduates are ready to meet the evolving challenges of global markets. Students will explore core areas such as strategic marketing, consumer behavior, digital marketing, brand management, market research, and data analytics. The curriculum emphasizes innovative thinking, ethical considerations, and sustainable practices, preparing participants to develop effective marketing strategies that create value for organizations and customers alike. Through a combination of lectures, case studies, group projects, and internships, students gain hands-on experience and develop critical thinking skills essential for successful leadership roles. The program fosters a multicultural learning environment, attracting students from diverse backgrounds and regions, which enriches classroom discussions and broadens perspectives. Participants will also have opportunities to interact with industry professionals, attend seminars, and participate in networking events that facilitate career growth and connections within the marketing and business communities. INSA Business School's faculty comprises experienced academics and industry experts committed to providing personalized mentorship and guidance throughout the program. Graduates of the Master in Marketing Management program are equipped to pursue careers in marketing management, brand development, digital marketing, market research, advertising, and sales. They will be prepared to take on managerial roles in multinational corporations, startups, and consultancies, contributing innovative marketing solutions and driving organizational success in a competitive environment. The program emphasizes the development of entrepreneurial spirit and strategic thinking, empowering students to initiate and manage marketing projects effectively. With a strong focus on real-world applicability, the Master in Marketing Management at INSA Business School aims to foster future marketing leaders who are adaptable, ethical, and innovative, ready to make a significant impact in the global marketplace.

Modules

Module 1
The Marketing Management in the company: organization.
Module 2
Product Manager. Policies design and implementation. Marketing Plan Economic Control and optimization of results.
Module 3
Products Strategy and Brand Positioning. Globalization and decision making. Competitive Analysis.
Module 4
Sales Forecasts. Forenet (System Specialized in Business Forecasts). Evaluation of the Innovative Products demand. Market Research.
Module 5
Product quality, logistics and distribution.
Module 6
Trade Fairs, Conventions and Congresses.
Module 7
Customer Marketing. Techniques to attract more customers and Customer Loyalty. Possible scenarios to enter the market.
Module 8
Marketing in Industrial Companies and Service Companies.
Module 9
Optimization of product margins. Price Policy.
Module 10
Determining Global Commercial Budgets. Profits Maximization.
Module 11
Strategic External Analysis. New markets, control of new distribution channels.
Module 12
Analysis of the Consumer’s Behaviour.
Module 13
Technological Innovation applied to Marketing.
Module 14
Branding. Managing the brand value. Strategy of brand portfolio.
Module 15
Markets internationalization and globalization.
Module 16
Application of Marketing 2.0 in the company.
Module 17
Social Responsibility Marketing: strategies.
Module 18
Balance Scorecard: strategies design for business management.
Module 19
Final Project. Strategic Business Plan.

Program requirements for the Master in Marketing Management at INSA Business are designed to ensure that applicants possess a solid academic background and relevant skills necessary for advanced study in marketing. Candidates are typically required to hold a Bachelor's degree from an accredited institution, preferably in Business Administration, Economics, or related fields, demonstrating a strong foundation in management principles, marketing theories, and quantitative analysis. A minimum grade point average (GPA) equivalent to a 3.0 on a 4.0 scale is usually expected, although exceptional applicants with significant professional experience may be considered with lower GPAs.

Proficiency in the English language is mandatory, with applicants required to submit standardized test scores such as TOEFL or IELTS, aligning with the university's language policy. For non-native speakers, proof of language proficiency is essential to ensure effective participation in lectures and academic discourse. Additionally, applicants must provide letters of recommendation from previous academic instructors or professional supervisors that attest to their analytical capabilities, leadership potential, and motivation for pursuing graduate studies in marketing management.

A carefully prepared motivational letter or statement of purpose is also required, outlining the candidate's academic interests, career goals, and reasons for selecting the INSA Business program. Relevant work experience in marketing or related fields, although not compulsory, may strengthen an application and demonstrate practical understanding of marketing principles. Some programs might conduct interviews or require a personal statement to assess the applicant's communication skills and suitability for the rigorous curriculum.

Applicants are expected to submit a detailed CV or resume highlighting their academic background, work experience, skills, and extracurricular activities related to marketing. Certain prerequisites, such as courses in statistics, management, or digital marketing, may be recommended or required prior to enrollment, either through preparatory modules or through equivalent prior coursework. Overall, the admission process is competitive, and the selection committee evaluates candidates based on academic records, professional experience, language proficiency, motivation, and potential contribution to the program.

Once admitted, students are expected to participate actively in class discussions, case studies, and group projects, demonstrating a command of contemporary marketing strategies, digital tools, and data analysis techniques. The curriculum aims to develop strategic thinking, creativity, and ethical decision-making essential for leadership roles in marketing. The program also encourages engagement with industry through internships, guest lectures, and collaborations with companies, fostering practical skills and professional networking.

The Master in Marketing Management program at INSA Business School offers a diverse range of financing options to support students throughout their studies. Tuition fees for the program are structured to be competitive within the market, and students are encouraged to explore various funding opportunities to make their education financially manageable. INSA Business School provides detailed information on scholarships, grants, and financial aid programs tailored to both domestic and international students. Scholarships may be awarded based on academic merit, financial need, or specific criteria related to the applicant's background and achievements. Additionally, the school collaborates with several external organizations and corporate partners to offer sponsored scholarships and company-funded sponsorship programs.

Students also have the opportunity to finance their studies through student loans, which are available from banks and financial institutions that recognize the international credibility of INSA Business School's degrees. These loan programs often feature flexible repayment options and competitive interest rates, making them an accessible option for many students. Furthermore, part-time employment opportunities are available on or near campus, enabling students to earn income while completing their studies. INSA maintains a network of industry connections, internships, and cooperative education programs that not only enhance practical learning but also help students fund their education through earning stipends or salary-based work placements.

The school offers guidance and support services for students seeking financial assistance, including workshops on scholarship applications, budgeting, and financial planning. For international students, there may be specific financial aid options to account for additional costs such as travel and insurance. The institution recognizes the importance of accessible education and thus continually expands its financial aid offerings to embody its commitment to inclusivity and diversity. Overall, students are encouraged to carefully review all available resources, consult with the admissions and financial aid office, and plan their finances early to ensure smooth completion of the Master in Marketing Management program at INSA Business School.

The Master in Marketing Management at INSA Business School is a specialized graduate program designed to equip students with advanced knowledge and practical skills in the field of marketing. The program aims to prepare graduates for strategic roles in marketing departments of various industries by offering a comprehensive curriculum that covers core concepts such as market analysis, consumer behavior, branding, digital marketing, and sales management. Students will have the opportunity to learn from experienced faculty members who bring both academic expertise and industry knowledge, ensuring that the learning experience is both theoretical and applied. The program emphasizes the development of critical thinking and strategic decision-making skills, enabling students to adapt to the rapidly changing marketing landscape influenced by digital transformation. INSA Business School also offers various workshops, case studies, internships, and project-based learning opportunities to foster practical understanding and industry connectivity. Graduates of the program will be well-positioned to pursue careers in marketing management, brand management, market research, advertising, and digital marketing strategies. The program may include collaborations with industry partners for real-world project exposure, ensuring that students gain relevant experience that aligns with current market needs. Additionally, the school’s international environment exposes students to diverse perspectives and global marketing practices, preparing them for international careers. The program duration, admission requirements, and specific curriculum details are available on the official INSA Business School website for prospective students interested in enrolling in the Master in Marketing Management.