Master in Relational, Direct and Interactive Marketing

The Master in Relational, Direct and Interactive Marketing at INSA Business School is a comprehensive program designed to equip students with essential skills and knowledge in modern marketing strategies. This master's degree focuses on the development of innovative marketing techniques that emphasize direct communication channels, fostering strong relationships between brands and their customers. Throughout the course, students will explore various aspects of relational marketing, including customer relationship management, data-driven marketing, personalization, and digital interaction strategies, preparing them to effectively design and implement campaigns in an increasingly digital marketplace. The program combines theoretical foundations with practical applications, integrating case studies, hands-on projects, and internships that allow students to gain real-world experience. Graduates will be equipped to analyze consumer data, develop targeted marketing messages, and utilize interactive platforms to enhance customer engagement and loyalty. The curriculum also covers emerging trends such as social media marketing, mobile marketing, and the use of marketing automation tools, ensuring students stay at the forefront of industry developments. The faculty comprises experienced professionals and academics committed to providing personalized guidance and mentorship. With a strong focus on internationalization, the program attracts a diverse student body and offers opportunities for global networking. Upon completion, graduates will be prepared for leadership roles in marketing departments, advertising agencies, and digital communication firms, capable of driving innovative marketing initiatives that foster meaningful customer relationships and deliver measurable business results. The program is ideal for recent graduates and professionals seeking to update their expertise in relational and interactive marketing to thrive in the dynamic digital economy.

Modules

Module 1
The new strategic marketing.
Module 2
Operational marketing.
Module 3
Positioning and Brand.
Module 4
A marketing orientation results.
Module 5
Capture and segmentation strategies.
Module 6
Customer loyalty.
Module 7
Relationship marketing.
Module 8
Marketing one-to-one.
Module 9
The Internet Marketing.
Module 10
E-commerce.
Module 11
The Digital Advertising.
Module 12
Search Engine Marketing SEO-SEM.
Module 13
Direct and Interactive Marketing.
Module 14
Direct and interactive creativity.
Module 15
Social networks, blogs, 2.0 and 3.0.
Module 16
Guerrilla Marketing.
Module 17
Other interactive media (mobile, TV, etc.).
Module 18
Marketing and innovation.
Module 19
Final Project.

Program requirements for the Master in Relational, Direct and Interactive Marketing at INSA Business are designed to ensure that candidates possess a solid foundation in business principles and demonstrate a strong aptitude for marketing strategies, digital communication, and customer relationship management. Applicants are typically required to hold a recognized undergraduate degree in Business, Marketing, Communications, or a related field. Prior academic performance should demonstrate competence in analytical thinking, strategic planning, and creativity, with transcripts reflecting satisfactory grades or above average performance.

Additionally, prospective students must submit a completed application form along with motivation letter explaining their interest in the programme and future career goals. Work experience in marketing, sales, or communication fields can be advantageous but is not always mandatory. Applicants may also be asked to provide letters of recommendation from academic or professional references attesting to their suitability for advanced studies and aptitude for working in marketing environments.

Proficiency in English is essential, as the programme is conducted primarily in English. This is usually demonstrated through standardized tests such as TOEFL or IELTS, with minimum score requirements set by the university. For non-native English speakers, proof of language proficiency is mandatory unless they have previously completed education in an English-speaking country or a programme conducted in English.

The admission process may include an interview, either in person or via video conference, to assess the applicant’s motivation, communication skills, and understanding of the field. Some applicants might also need to participate in an entrance examination or submit a portfolio demonstrating their creative or analytical abilities relevant to marketing.

Candidates are advised to review specific program prerequisites on the official INSA Business website, as additional conditions such as specific academic prerequisites, work experience, or language certifications may vary or be updated periodically. The programme aims to select motivated and capable individuals ready to engage deeply with advanced concepts in relational, direct, and interactive marketing, shaping strategic thinkers equipped to excel in competitive digital and customer-centric environments.

The Master in Relational, Direct and Interactive Marketing at INSA Business School offers a variety of financing options to assist students in managing their educational expenses. Tuition fees for the program are structured to be competitive within the field of specialized marketing postgraduate studies, and the university provides transparent information regarding costs on its official website. Students have the opportunity to apply for scholarships and grants designed to support excellence and financial need, which are awarded based on academic performance, extracurricular achievements, and other criteria established by the university.

INSA Business School also collaborates with external financial institutions to offer student loans with favorable interest rates and flexible repayment terms, facilitating access to higher education for a broader demographic. Additionally, many students opt for part-time work or internships associated with the program to offset expenses, supported by the school's career services and industry partnerships. The school sometimes organizes financing seminars and consultancy services to guide students through the application processes for available financial aid options and to inform them about budget management during their studies.

Furthermore, INSA Business School encourages prospective students to explore government-sponsored loan schemes and educational funding programs from their home countries, which can sometimes be used toward international studies. International students are advised to consult their own embassies and local educational authorities to identify potential funding sources. The university prides itself on maintaining a comprehensive and accessible approach to financing studies, ensuring that financially motivated students can pursue their educational goals without undue hardship. Overall, the combination of institutional scholarships, external loans, part-time work opportunities, and governmental aid makes studying at INSA Business School a feasible investment for talented and motivated individuals interested in advanced marketing education.

The Master in Relational, Direct and Interactive Marketing offered by INSA Business School is a specialized postgraduate program designed to equip students with advanced knowledge and practical skills in modern marketing strategies. This program emphasizes the development of proficiency in creating, managing, and analyzing marketing campaigns that focus on building strong customer relationships through personalized, direct, and interactive communication channels. Students gain a comprehensive understanding of the principles of relational marketing, which prioritize long-term engagement over short-term transactional approaches. The curriculum includes modules on customer relationship management (CRM), digital marketing, data analysis, social media marketing, and the use of innovative tools such as marketing automation and artificial intelligence. Throughout the program, students are encouraged to apply theoretical concepts through real-world projects and internships, fostering experiential learning and industry relevance. INSA Business School's close ties with businesses and marketing agencies provide students with valuable networking opportunities and practical insights into current market trends. Graduates of this master's program are prepared for careers in marketing management, digital marketing strategy, brand management, and customer engagement roles across various industries. The program's structure balances academic rigor with practical applications, ensuring students develop both strategic thinking and technical expertise necessary to excel in the competitive field of relational and interactive marketing.