Master in Relational, Direct and Interactive Marketing

The new communications in the digital environment have expanded the range of actions that a company can apply for better results. Knowing how to use such tools is a major difference that characterizes professionals in the information society.

• Itakes: February and October
• Duration: 1 año académico (Febrero a Febrero)
• Modality: Presencial
• Place: Barcelona
• Language: Español
• Price: 2.400 €
• Schedule Group1: Tuesday 19h to 21:30h; Group 2: Saturday 9h to 14h (fortnightly)

Objectives

• Learn to develop and conduct programs of direct and interactive communication, relationship marketing and CRM, distance selling and electronic commerce.
• Know the interactive media marketing approach.
• Train professionals to learn to communicate in a results-oriented.
• Know and apply the most effective techniques of direct marketing, integrated campaigns, the use of media and social networks and online Reputation Management.

Recipients

• Graduates and professionals who wish to expand their business horizons.
• Experienced professionals who want to take on new tasks and responsibilities.
• Companies seeking staff expertise.
• Graduates in Vocational Intermediate or Higher Grade seeking practical preparation to enter the workforce.

Professional outings

• E-Marketing Manager
• Head of E-Business

INSA offers the possibility of internships in companies during the period of delivery of the Master’s

Evaluation and Accrediation

The program evaluation system is composed of the attendance at meetings, a mid term evaluation of the course and the preparation and presentation of the final project.

After successful testing and evaluation of the program, as long as there is the minimum attendance required, students obtain the title of Master in Relational, Direct and Interactive Marketing of INSA Business, Marketing & Communication School.

Modules

Module 1
The new strategic marketing.
Module 2
Operational marketing.
Module 3
Positioning and Brand.
Module 4
A marketing orientation results.
Module 5
Capture and segmentation strategies.
Module 6
Customer loyalty.
Module 7
Relationship marketing.
Module 8
Marketing one-to-one.
Module 9
The Internet Marketing.
Module 10
E-commerce.
Module 11
The Digital Advertising.
Module 12
Search Engine Marketing SEO-SEM.
Module 13
Direct and Interactive Marketing.
Module 14
Direct and interactive creativity.
Module 15
Social networks, blogs, 2.0 and 3.0.
Module 16
Guerrilla Marketing.
Module 17
Other interactive media (mobile, TV, etc.).
Module 18
Marketing and innovation.
Module 19
Final Project.