The Master in Sport Tourism Management and Organization at HTL International School of Hospitality, Tourism and Languages is an innovative postgraduate program designed to equip students with the essential skills and knowledge required to excel in the dynamic and growing field of sport tourism. This comprehensive program combines theoretical foundations with practical applications, preparing graduates to effectively manage and organize sporting events, develop sport tourism destinations, and implement innovative marketing strategies within the sports industry. The curriculum covers a broad spectrum of topics, including sport event planning, tourism management, sports marketing, hospitality services, and organizational leadership. Emphasizing experiential learning, the program offers paid internships that provide students with real-world experience, networking opportunities with industry professionals, and insights into global best practices. Students will also learn about the economic, social, and environmental impacts of sport tourism and explore sustainable strategies for development in this sector. The program is tailored for students who are passionate about sports, travel, and hospitality, and who aim to pursue careers in sports event management, destination marketing, or sports tourism consultancy. With a blend of classroom instruction, industry projects, and hands-on internships, graduates of this master's program will be well-equipped to meet the demands of a competitive global market. Graduates will have the opportunity to work with sports organizations, tourism agencies, event companies, and hospitality providers, contributing to the development of sport tourism initiatives that promote health, community engagement, and economic growth. The program's international orientation ensures that students gain a global perspective, preparing them to operate effectively in diverse cultural settings. Upon successful completion, students will receive a recognized master's degree, opening doors to advanced career opportunities in the rapidly expanding sector of sport tourism management and organization.
Master in SPORT TOURISM MANAGEMENT AND ORGANIZATION STUDY PLAN: 72 ECTS
Module I: Sport & Animation management concept and trends
- Key definitions and principals
- People´s need and demands
- General trends, demographic and socio-economic trends
- The commercial sector
- Government and Sport & Animation
- Benefits of volunteering and problems for volunteers in Sport & Animation
Module II. Sport & Animation products and services
- Sport recreation and international tourism
- Sport & animation in natural environment
- Arts, sport and play service for children
Module III. Adventure tourism organization
- Adventure tours planning, structure, pricing
- Sport´s event organization
- Water and surface water sport organization (Sailing, Yacht racing, boat racing, scuba diving, water polo etc)
- Land sports organization (football, tennis, golf, MotoGP, Formula 1 etc)
- Mountain sports organization (climbing, hiking, mountain biking, hang gliding, trekking etc)
- Summer sports (athletics, beach volleyball, handball, gymnastics etc)
- Winter sports (skiing, biathlon, figure skating, ice hockey etc)
- Major competition organization (Olympic games, World championship etc)
- Family adventure tourism organization ( safari trips, camping, rafting etc)
Module IV. Techniques of Sport & Animation management
- Human Resources in Sport& Animation
- Planning for Sport & Animation
- Marketing of Sport & Animation
- Quality and performance management
- Financial management
- Law and Sport & Animation management
- Enterprise and entrepreneurship in Sport & Animation
Module V. Market research
- Introduction to Market research
- Writing for Marketing
- Customer relationship Management
- Affiliate Marketing
- Video Marketing
- Social Media Channels
- Social Media Strategy
- Email Marketing
- Mobile Marketing
- Data analysis and Conversion optimisation
Module VI. Foreign Language Intensive Course (Spanish, French or Russian)
- Official DIELE/SIELE exam of Spanish for Foreigners preparation module
- General French or Russian Language test according the initial entrance level
Module VII. Spanish/French/Russian Language for the Tourism Sector Module
Module VIII. Final Project
· Project design
· Research tools
· Personal reflection
· Appropriate questionnaire designs
· Conducting academic research, literature search and review
· Developing a research question, hypothesis and methodology
· Managing a research project
Module IX: Internship
Exams
- Interdisciplinary Exam
- Official Exam of Spanish Language for Foreigners DELE or SIELE
- French/Russian language exam
To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.
Fees
Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students)
After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands. According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns. Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.
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