MSc Digital Marketing

The MSc Digital Marketing course is designed to provide students with a critical understanding and specialist knowledge of digital marketing, therefore enhancing their career potential in this ever-expanding field. 

Throughout the course we will link theory with practice and apply your knowledge to real-life situations, ensuring you are workplace ready for this rapidly developing sector. Students additionally have the chance to work with professional bodies and employers, as well as undertaking entrepreneurial activities, to further strengthen employability following graduation.

Salesforce Trailhead and Amazon Web Services (AWS) Educate content is integrated throughout this programme, giving students the access to the best tools and resources they can use throughout their studies and in their future careers.

Based on GISMA's Berlin campus, there is ample opportunity for students to extend their networking links and experience the dynamic forward-thinking environment. Germany is the most popular option for international students looking to study in Europe, recognised for its high-quality education of which you can experience with GISMA

The full-time course will take one year to complete, divided into two semesters of 12 weeks. You will study 60 credits in each semester, starting your dissertation module in Semester 2. Students will study the four compulsory modules and can choose one elective module.

Core modules include:

• Digital Marketing Technologies (30)
• Digital Consumer Behaviour (30)
• Data Driven Decision Making (30)
• Blockchain (30)
• Fintech (30)
• Procurement and Supply Chain Management (30)

Electives include:

• Blockchain (30)
• Fintech (30)
• Procurement and Supply Chain Management (30)

Assesment

• Students will be assessed in several throughout the programme. To achieve learning outcomes both academically and professionally, assessments will include preparation and feedback from seminars, workshops, tests and presentations. The course will also include group work and various group assessments.

• 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications 
• International requirements - an English Language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
• Non-standard entry: non-standard applicants are welcome to apply at GISMA. Applicants without a bachelor's degree may apply if they possess at least 5 years' managerial experience. For more information and details on the non-standard application process please contact an advisor today for more information.

Tuition fee - €16,000

For applications submitted at least 8 weeks before orientation date the university offers Early bird discount of up to 20%*

GISMA offers flexible payment plans that allow you to spread the costs of your programme fees in up to six instalments. A refundable* deposit of €2,000 is required to secure your place, and the remainder of the tuition fee is to be paid after the start of programme in accordance with your payment schedule.

You will be eligible for a discount of 5% off the total fee if the payment of the entire tuition fee is completed before the first instalment due date.