Bachelor of Arts in Multimedia and Public Relations

The Bachelor of Arts in Multimedia and Public Relations at the School of Business and Finance offers a comprehensive and dynamic curriculum designed to prepare students for diverse careers in digital communication, media production, and strategic public relations. This program combines theoretical knowledge with practical skills, enabling graduates to effectively manage and create multimedia content, develop impactful public relations campaigns, and utilize modern digital tools to support organizations across various sectors. Throughout their studies, students will explore core topics such as media theory, communication strategies, content creation, graphic design, digital marketing, social media management, and communication ethics. The program emphasizes critical thinking, creativity, and technical proficiency, providing students with hands-on experience through projects, internships, and workshops with industry professionals. By fostering a blend of artistic expression and strategic communication, the program aims to equip graduates with the ability to craft compelling narratives, manage brand reputation, and adapt to fast-changing media landscapes. Graduates of this programme will be well-prepared to enter roles such as media specialists, public relations officers, content creators, social media managers, and corporate communications advisors. The program also encourages students to develop their entrepreneurial skills and ethical awareness to navigate the complex world of digital media responsibly. With a focus on innovation and practical application, the Bachelor of Arts in Multimedia and Public Relations provides students with a solid foundation to succeed in the evolving media industry and to make meaningful contributions to society through effective communication.

Program Content for Multimedia and Public Relations

The Multimedia and Public Relations programme at the School of Business and Finance is designed to prepare students for dynamic careers in the rapidly evolving fields of digital communication, media production, and public relations strategies. Throughout the programme, students will gain comprehensive knowledge and practical skills necessary to excel in creating compelling multimedia content, managing corporate and public image, and engaging diverse audiences across multiple platforms. The curriculum combines theoretical foundations with hands-on training in the latest digital tools, communication techniques, and industry practices.

Students will explore core subjects such as media production, graphic design, video editing, and digital storytelling, equipping them with the technical expertise required to produce high-quality multimedia content. Additionally, the programme emphasizes strategic communication principles, public relations planning, media relations, crisis management, and branding. This integrated approach ensures that graduates are capable of developing and implementing effective communication campaigns, analyzing media impact, and maintaining positive relationships with the public and stakeholders.

The programme also offers specialized modules on social media management, analytics, and emerging digital trends, enabling students to harness the power of new technologies and platforms. Practical experience is a key component, with opportunities for internships, industry projects, and collaborations with media organizations, allowing students to apply learned skills in real-world settings. Furthermore, the programme fosters critical thinking, creativity, and ethical considerations in communication practices, preparing students to navigate the challenges of contemporary media landscapes.

Graduates of the Multimedia and Public Relations programme will be well-equipped for careers in corporate communication departments, public relations agencies, media outlets, advertising firms, and digital marketing companies. They will possess the ability to craft engaging content, manage media relations, and develop strategic communication plans that support organizational objectives in a competitive digital environment.

Program requirements for the Bachelor of Arts in Multimedia and Public Relations at the School of Business and Finance include a comprehensive curriculum designed to equip students with essential skills and knowledge in digital media, communication strategies, and public relations practices. Prospective students are typically required to have completed secondary education with a strong foundation in language proficiency, particularly in English, and demonstrate competencies in communication, creativity, and digital literacy. Admission may also favor applicants with prior experience or interest in media production, marketing, or related fields. During the program, students must complete a series of core courses, including Introduction to Multimedia, Public Relations Principles, Media Planning and Management, Digital Content Creation, and Communication Theory. Elective courses offer specialization options such as Social Media Strategies, Crisis Communication, Branding, and Advertising. Practical training is emphasized through workshops, internships, and project work, enabling students to develop real-world skills and build professional portfolios. Successful completion of the program requires passing all coursework, maintaining a minimum GPA as stipulated by the university, and completing a final project or thesis that demonstrates integration of multimedia and public relations concepts. Additionally, students are expected to participate in seminars, guest lectures, and industry visits to enhance their understanding of current trends and practices in the field. Language requirements typically include proficiency in English, with necessary certificates such as IELTS or TOEFL if applicable. The program aims to prepare graduates for careers in media organizations, public relations agencies, corporate communication departments, and digital marketing firms. Overall, the Program in Multimedia and Public Relations combines theoretical foundations with practical application, fostering creativity, strategic thinking, and technical proficiency among students to meet the evolving demands of the media and communication industries.

tuition_fee: "The tuition fee for the Multimedia and Public Relations program at the School of Business and Finance is approximately 1,500 USD per academic year. This fee covers lectures, access to learning materials, and use of university facilities. Additional costs may include textbooks, software licenses, and personal supplies, which are not included in the tuition. Students are encouraged to budget for accommodation, meals, transportation, and other living expenses separately. The university offers various financial aid options, including scholarships, grants, and possible student loans, aimed at supporting students in covering the cost of their studies. Eligibility and application procedures for these financial aid opportunities can be obtained from the university’s admissions office or official website. International students should also consider potential visa application fees and health insurance costs when planning their finances. Part-time work opportunities may be available on or near campus, which can help students manage their expenses during their studies. It is recommended that students develop a comprehensive financial plan before commencing the program to ensure they can meet all academic and living expenses without undue hardship. The university's financial aid office provides guidance and support to help students identify suitable funding options tailored to their individual financial situations. Overall, studying Multimedia and Public Relations at the School of Business and Finance is an investment in a future career, and adequate financial planning is essential to maximize the educational experience and post-graduation employment prospects."

The Multimedia and Public Relations program at the School of Business and Finance offers students a comprehensive education in modern communication strategies, digital media production, and public relations practices. This program is designed to equip students with essential skills required in the dynamic fields of media, advertising, and corporate communications. Throughout the course, students explore various aspects of multimedia content creation, including video production, graphic design, web development, and social media management, enabling them to craft engaging and effective communication campaigns. The curriculum also emphasizes the importance of strategic public relations, crisis communication, branding, and stakeholder engagement, preparing graduates to handle complex communication challenges in diverse organizational settings.

Students in this program learn through a combination of theoretical coursework and practical projects, often collaborating with real clients or simulated organizations to gain hands-on experience. The curriculum is regularly updated to reflect the latest technological advances and industry trends, ensuring students are well-prepared for employment in rapidly evolving media environments. The program may include coursework in ethics, media law, research methods, and communication theory, providing a well-rounded understanding of the principles underpinning effective public relations and multimedia communication.

Internship opportunities are a significant part of the program, allowing students to gain industry experience and develop professional networks before graduation. Graduates of the Multimedia and Public Relations program typically pursue careers as media specialists, public relations officers, digital content creators, social media managers, corporate communications coordinators, and advertising professionals. The program aims to foster creativity, strategic thinking, and technical proficiency, enabling students to excel in various roles across the media and communication industries.

In addition, students have access to state-of-the-art facilities and laboratories equipped with the latest multimedia editing software and hardware. Faculty members are experienced practitioners and academics dedicated to fostering innovation and critical analysis. Upon completion of the program, graduates are expected to possess a portfolio of multimedia projects and a solid understanding of public relations strategies, positioning them effectively for entry into competitive job markets.

Overall, the Multimedia and Public Relations program combines theoretical knowledge with practical skills to prepare students for successful careers in media, communication, and public relations sectors. The program is ideal for individuals passionate about storytelling, technology, and strategic communication who wish to make a meaningful impact in the digital age.