Advertising, Public Relations and Media

This undergraduate programme in Advertising, Public Relations, and Media at Middlesex University is designed to provide students with a comprehensive understanding of the dynamic and evolving fields of communication, branding, and media industries. The course offers an in-depth exploration of the principles and practices involved in creating powerful advertising campaigns, managing public relations strategies, and utilizing various media platforms to communicate effectively with diverse audiences. Students will develop crucial skills in media planning, content creation, digital marketing, and strategic communication, preparing them for a wide range of careers in the media, advertising, and public relations sectors. Throughout the programme, learners will engage with real-world projects, case studies, and industry placements, fostering practical experience and professional networks. The curriculum combines theoretical knowledge with hands-on approaches, ensuring graduates are equipped to adapt to the rapid technological advancements and shifting consumer behaviors shaping today’s media landscape. Emphasis is placed on ethical communication, cultural sensitivity, and innovative storytelling techniques. The programme also offers opportunities to specialize in areas such as digital media, brand management, or crisis communication, according to students’ interests and career aspirations. With access to state-of-the-art facilities, expert faculty, and strong industry links, students are prepared to emerge as confident, creative, and strategic media professionals ready to make a significant impact in their chosen field.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 11200 Year (Non-EEA)

• English

Course Content

What will you study?

In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.

In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.

Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.

• Year 1

  • Advertising and PR in Context (30 Credits) - Compulsory

  • Introduction to Media and Society (30 Credits) - Compulsory

  • Media Analysis (30 Credits) - Compulsory

  • Media Production (30 Credits) - Compulsory

• Year 2

  • Media Work (30 Credits) - Optional

  • Communication Techniques (30 Credits) - Optional

  • Promotional Practices (30 Credits) - Compulsory

  • Research Techniques and Approaches (30 Credits) - Compulsory

  • Visual Cultures (30 Credits) - Optional

• Year 3

  • Independent Project (30 Credits) - Compulsory

  • Issues in promotional culture (30 Credits) - Compulsory

  • Campaigns and Social Change (30 Credits) - Optional

  • Language and Power at Work (30 Credits) - Optional

  • Media Events and News Cultures (30 Credits) - Optional

  • Regulating the Media (30 Credits) - Optional

  • Writing the City (30 Credits) - Optional

English Language Requirements

IELTS band : 6 TOEFL iBT® test : 72

To study at this university, you have to speak English. We advice you to

Requirements

We normally make offers on 280 UCAS tariff points. GCSE English with a minimum of Grade C is required. BTEC National Diploma/International Baccalaureate/Advanced & Progression Diplomas at equivalent tariff are also accepted. We accept the Access to HE Diploma. Applications from mature candidates without formal qualifications are welcomed provided they can demonstrate appropriate levels of relevant ability and experience.

International Entry Requirements

We accept the equivalent of the above from a recognised overseas qualification. To find out more about the requirements from your country, see further information under . For details of other equivalent requirements that Middlesex accepts see .

English language requirements for international students

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.0 (with minimum 5.5 in all four components) or TOEFL internet based 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading).

Middlesex also offers an that ranges from 5-17 weeks depending on your level of English. Successful completion of this course would meet English language entry requirements.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Middlesex University.

The Bachelor of Science (Honours) in Advertising, Public Relations, and Media at Middlesex University offers students a comprehensive understanding of the dynamic fields of communication, media production, and digital marketing. This programme is designed to equip students with practical skills and theoretical knowledge necessary for successful careers in the rapidly evolving media landscape. The curriculum covers core areas such as strategic communication, media planning, content creation, campaign management, social media strategies, and ethical considerations in media practices. Students are encouraged to develop their creativity and critical thinking through hands-on projects, industry placements, and collaborative work.

The programme emphasizes the importance of understanding audience engagement and technological trends, preparing graduates to adapt to various media platforms. It offers modules focused on advertising techniques, public relations strategies, media law, and digital media production, ensuring a well-rounded education in both traditional and digital media domains. Students will also explore the role of media in society, analyzing its impact on culture and politics.

Middlesex University's strong industry links facilitate placements and internships, providing students with valuable real-world experience and networking opportunities. The programme cultivates skills in communication, project management, and research, enabling graduates to pursue careers in advertising agencies, public relations firms, media production companies, and digital marketing agencies. The faculty includes experienced professionals and academics committed to high-quality teaching and student support. Upon completion, students will be well-prepared to enter the competitive field of media, equipped with both practical skills and a solid understanding of media theory and ethics.