This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. It can lead to a wealth of exciting careers across both disciplines.
Why study BA Advertising, Public Relations and Media at Middlesex?
This unique degree will give you an excellent grounding in both the advertising and public relations industries as well as a critical understanding of the vital but sometimes controversial role they play in the creative industries more generally. For example, you will learn about planning PR and advertising campaigns while critically reflecting on how advertising and public relations influence audiences, related industries and the contemporary media.
At Middlesex you will develop a thorough knowledge of contemporary media practices learnt through a combination of theory and practice and have access to outstanding media facilities and work placement opportunities. Research, planning and communications skills are central to the operations of media and the cultural industries and this course is designed to help you develop a wealth of transferable skills,
Our tutors include leading academic researchers, as well as journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills
Our campus puts you within easy reach of London's advertising and PR industries and our students have secured placements with a range of companies including agencies such as Frank PR, BMB and Saatchi and Saatchi, and broadcast networks such as the BBC, ITV and MTV, as well as 'client-side' PR and marketing departments from the fashion industry to the charity sector
The BA Advertising, PR and Media course has a dedicated speaker programme - guest speakers have included representatives from BMB, AMV BBDO, Transport for London, Iris Digital, Grey, Wieden and Kennedy, Edelman PR, Chime, Plane Stupid, The Sync Agency, Greenpeace, Friends of the Earth, Save the Children, Macmillan, Sky and Rapha
As part of the School of Media and Performing Arts, you will benefit from a range of media-related events, including the , which is promoted by BA Advertising ,PR and Media students
The Introduction to Media and Society module is unique in the UK in that from day one students work on live briefs with household names in the charity sector. Student work ranges from video campaigns for and to successful lobbying for votes in Parliament with Intern Aware .
What will you study?
In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.
In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.
Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.
Advertising and PR in Context (30 Credits) - Compulsory
Introduction to Media and Society (30 Credits) - Compulsory
Media Analysis (30 Credits) - Compulsory
Media Production (30 Credits) - Compulsory
Media Work (30 Credits) - Optional
Communication Techniques (30 Credits) - Optional
Promotional Practices (30 Credits) - Compulsory
Research Techniques and Approaches (30 Credits) - Compulsory
Visual Cultures (30 Credits) - Optional
Independent Project (30 Credits) - Compulsory
Issues in promotional culture (30 Credits) - Compulsory
Campaigns and Social Change (30 Credits) - Optional
Language and Power at Work (30 Credits) - Optional
Media Events and News Cultures (30 Credits) - Optional
Regulating the Media (30 Credits) - Optional
Writing the City (30 Credits) - Optional
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.
IELTS band : 6 TOEFL iBT® test : 72
To study at this university, you have to speak English. We advice you totake an IELTS test.
We normally make offers on 280 UCAS tariff points. GCSE English with a minimum of Grade C is required. BTEC National Diploma/International Baccalaureate/Advanced & Progression Diplomas at equivalent tariff are also accepted. We accept the Access to HE Diploma. Applications from mature candidates without formal qualifications are welcomed provided they can demonstrate appropriate levels of relevant ability and experience.
International Entry Requirements
We accept the equivalent of the above from a recognised overseas qualification. To find out more about the requirements from your country, see further information under . For details of other equivalent requirements that Middlesex accepts see .
English language requirements for international students
You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.0 (with minimum 5.5 in all four components) or TOEFL internet based 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading).
Middlesex also offers an that ranges from 5-17 weeks depending on your level of English. Successful completion of this course would meet English language entry requirements.
No work experience is required.
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
Bursary for UK students all subjects where the variable tuition fee rate is payable.
Alumni Bursary for UK Undergraduate students
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Middlesex University.