Advertising, Public Relations and Media

Description

This degree produces versatile communications professionals with a solid grounding in the practices of both the advertising and public relations industries, underpinned by media theory. It can lead to a wealth of exciting careers across both disciplines.

Why study BA Advertising, Public Relations and Media at Middlesex?

This unique degree will give you an excellent grounding in both the advertising and public relations industries – as well as a critical understanding of the vital but sometimes controversial role they play in the creative industries more generally. For example, you will learn about planning PR and advertising campaigns while critically reflecting on how advertising and public relations influence audiences, related industries and the contemporary media.

At Middlesex you will develop a thorough knowledge of contemporary media practices learnt through a combination of theory and practice and have access to outstanding media facilities and work placement opportunities. Research, planning and communications skills are central to the operations of media and the cultural industries and this course is designed to help you develop a wealth of transferable skills,

Course highlights:

• Our tutors include leading academic researchers, as well as journalists, editors, and PR and advertising experts, who will support your development and help you to build industry-specific, transferable skills

• Our campus puts you within easy reach of London's advertising and PR industries and our students have secured placements with a range of companies including agencies such as Frank PR, BMB and Saatchi and Saatchi, and broadcast networks such as the BBC, ITV and MTV, as well as 'client-side' PR and marketing departments from the fashion industry to the charity sector

• The BA Advertising, PR and Media course has a dedicated speaker programme - guest speakers have included representatives from BMB, AMV BBDO, Transport for London, Iris Digital, Grey, Wieden and Kennedy, Edelman PR, Chime, Plane Stupid, The Sync Agency, Greenpeace, Friends of the Earth, Save the Children, Macmillan, Sky and Rapha

• As part of the School of Media and Performing Arts, you will benefit from a range of media-related events, including the , which is promoted by BA Advertising ,PR and Media students

• The Introduction to Media and Society module is unique in the UK in that from day one students work on live briefs with household names in the charity sector. Student work ranges from video campaigns for and to successful lobbying for votes in Parliament with Intern Aware .

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 11200 Year (Non-EEA)

• English

Course Content

What will you study?

In the first year of your course you will examine the complex relationship between media, culture and power and become familiar with key theories related to media and culture. A workshop-based module in media production will introduce you to a range of media production practices and you will look at the specific practices and processes of advertising and PR in context using case studies.

In your second year you will build on your media production skills, develop research techniques in preparation for your final year project and learn how to research, plan, carry out and evaluate PR and advertising campaigns. You will also get the opportunity to specialise in an area of interest by choosing from a selection of optional modules. By your final year you will be fully prepared to complete an extensive independent project. You will also explore the ethics and controversy of PR and advertising, and select from optional modules focusing on areas such as media events, social campaigning and the power of language.

Throughout the course, you will develop the research, planning and communication skills that are essential in the advertising, public relations and media industries.

• Year 1

  • Advertising and PR in Context (30 Credits) - Compulsory

  • Introduction to Media and Society (30 Credits) - Compulsory

  • Media Analysis (30 Credits) - Compulsory

  • Media Production (30 Credits) - Compulsory

• Year 2

  • Media Work (30 Credits) - Optional

  • Communication Techniques (30 Credits) - Optional

  • Promotional Practices (30 Credits) - Compulsory

  • Research Techniques and Approaches (30 Credits) - Compulsory

  • Visual Cultures (30 Credits) - Optional

• Year 3

  • Independent Project (30 Credits) - Compulsory

  • Issues in promotional culture (30 Credits) - Compulsory

  • Campaigns and Social Change (30 Credits) - Optional

  • Language and Power at Work (30 Credits) - Optional

  • Media Events and News Cultures (30 Credits) - Optional

  • Regulating the Media (30 Credits) - Optional

  • Writing the City (30 Credits) - Optional

English Language Requirements

IELTS band : 6 TOEFL iBT® test : 72

To study at this university, you have to speak English. We advice you to

Requirements

We normally make offers on 280 UCAS tariff points. GCSE English with a minimum of Grade C is required. BTEC National Diploma/International Baccalaureate/Advanced & Progression Diplomas at equivalent tariff are also accepted. We accept the Access to HE Diploma. Applications from mature candidates without formal qualifications are welcomed provided they can demonstrate appropriate levels of relevant ability and experience.

International Entry Requirements

We accept the equivalent of the above from a recognised overseas qualification. To find out more about the requirements from your country, see further information under . For details of other equivalent requirements that Middlesex accepts see .

English language requirements for international students

You must have competence in English language and we normally require Grade C GCSE or an equivalent qualification. The most common English Language requirements for international students are IELTS 6.0 (with minimum 5.5 in all four components) or TOEFL internet based 72 (with at least 17 in listening & writing, 20 in speaking and 18 in reading).

Middlesex also offers an that ranges from 5-17 weeks depending on your level of English. Successful completion of this course would meet English language entry requirements.

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Middlesex University.