Sport Business Management

The Sport Business Management program at Sheffield Hallam University offers students a comprehensive education designed to prepare them for a dynamic career within the sports industry. This course combines core managerial principles with specialized knowledge of the sporting sector, equipping graduates with the skills necessary to excel in various roles such as sports marketing, event management, sports administration, sponsorship, and sports development. Throughout the program, students explore the economic, social, and ethical dimensions of sport and develop critical thinking and problem-solving abilities relevant to the fast-paced world of sport business. The curriculum covers key areas including strategic planning, financial management, consumer behavior, digital marketing, and sports law, ensuring a well-rounded understanding of the industry. Practical experiences are embedded through industry placements, live projects, and networking opportunities with professionals, enabling students to build valuable connections and apply their knowledge in real-world settings. The program emphasizes leadership, communication, and teamwork skills essential for managing organizations and initiatives within the sports sector. Students benefit from state-of-the-art facilities, expert academic staff with industry experience, and access to extensive resources, fostering an engaging learning environment. Graduates of the Sport Business Management program are well-equipped to pursue careers in the sport industry globally or to progress into further postgraduate study, advancing their knowledge and career prospects in this exciting field.

The taught part of the course has eight assessed modules. These apply management skills and knowledge to solve current problems in sport.

The research strand introduces the skills of management data collection, analysis and decision making to support your final project.

Modules

* the economics of the global sport business
* sport marketing and enterprise
* research matters 1
* research matters 2
* developing people for management in sport
* event management and viability
* sport law
* sport and media management
* community sport development
* project

To complete the MSc you must submit a project of between 15,000 to 20,000 words.
We supply an induction pack that includes a full reading list, before the start of the course. These introduce you to the general management and specialist modules.

There is a full induction programme at the University to prepare you for the course. During the induction we assess your existing study, IT and language (for international students) skills. This assessment leads to an individual learning plan to improve and develop your skills.

We run a dissertation workshop to help you prepare for work on your dissertation.

We also provide language tuition as needed, if your first language is not English.

Applicants are typically required to hold a relevant Level 3 qualification such as A Levels, BTECs, or equivalent qualifications. In addition to academic qualifications, relevant work experience in sports or related fields may be considered to strengthen application. Applicants should demonstrate a keen interest in sport business management and possess strong analytical, communication, and organizational skills. A personal statement outlining motivation and interest in the programme is recommended. Non-native English speakers must provide evidence of English language proficiency, typically through IELTS or equivalent tests, with a minimum score specified by the university. For postgraduate entry, a bachelor's degree in a related discipline is generally required, with evidence of academic ability and research skills. International students are advised to check specific country requirements and visa regulations. The university may also consider prior professional experience or other relevant qualifications as part of their admissions criteria. Background knowledge in business, marketing, or sport management can be advantageous but is not mandatory. All applicants should submit a completed application form through the university's online application portal. Certain offers may be conditional upon the achievement of specific qualifications or grades. The programme's competitive entry process values diversity of experience and background, aiming to build a vibrant student community dedicated to developing expertise in sports business management. Additional selection criteria may include interview performance or, for postgraduate courses, a relevant portfolio or research proposal. It is advisable to contact the admissions office for detailed requirements and advice tailored to individual circumstances.

The Sheffield Hallam University offers various financing options for students enrolled in the Sport Business Management program. Prospective students can explore multiple avenues to fund their studies, including the UK government-funded student loans, which cover tuition fees and provide maintenance support for eligible applicants. Tuition fee loans are available for both domestic and international students, with the amount depending on the student’s residency status and the specific course fee structure. In addition to government loans, students have access to university-specific scholarships and bursaries designed to assist with tuition costs and living expenses. These financial awards are often based on academic achievement, potential, or financial need. Sheffield Hallam University also provides information about private funding options, including bank loans and external scholarships from sports organizations, charitable foundations, and industry sponsors. For international students, there are specific scholarships aimed at supporting those coming from abroad, which may cover part of the tuition fees or provide living expense stipends. The university encourages students to apply early for financial assistance and offers dedicated financial aid advisors to guide applicants through the process. Furthermore, students are advised to explore part-time work opportunities on or near campus, which can help supplement their income during their studies. Students are also encouraged to consider cost-saving measures, such as shared accommodation and budget management, to reduce overall expenses. The university’s financial support services offer detailed guidance on budgeting, managing student loans, and accessing additional resources if necessary. Overall, Sheffield Hallam University aims to make Sport Business Management studies accessible by providing comprehensive financial support options tailored to diverse student needs.

Sport Business Management at Sheffield Hallam University is a comprehensive undergraduate programme designed to equip students with the knowledge and skills necessary for a successful career in the dynamic sports industry. The course combines core business principles with specialised modules focused on the sports sector, ensuring graduates understand both general management practices and the unique aspects of sports organisations. The programme covers areas such as sports marketing, event management, sports finance, and sports law, providing a well-rounded education tailored to the needs of the sport industry. Students have opportunities to engage in practical learning through live projects, internships, and industry placements, which help develop real-world skills and professional networks. The university's strong links with local and national sports organisations facilitate valuable industry exposure. Additionally, the course emphasizes leadership, strategic thinking, and entrepreneurial skills, preparing graduates to take on roles in sports management, marketing, operations, and development. Sheffield Hallam University also offers excellent facilities, including dedicated sports management labs and access to sports events and activities, enhancing experiential learning. The curriculum is periodically updated to reflect the latest trends and developments in the sports sector, ensuring relevance and employability. Upon graduation, students are well-prepared to pursue careers in sports clubs, governing bodies, event organisations, sports marketing agencies, or start their own sports-related enterprises. The course is suitable for those passionate about sports and interested in the business side of the industry, providing solid academic foundation and practical experience to launch a career in sport business management.