Strategic Marketing Communications

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This programme runs alongside the MA Strategic Marketing and has been created to enable graduates and professionally qualified managers to gain a greater understanding of marketing communications.

This full-time programme is designed for students who wish to develop a management career in marketing with a particular emphasis on strategic communications.

The programme builds students' skills - business, academic and personal - as well as their understanding of aspects of marketing communications such as communications planning, consumer decision-making and behaviour, traditional and new (interactive) media and leading edge academic ideas to better meet the competitive challenges of a changing marketplace.

The programme also offers the opportunity of a visit to a partner school in France to explore communications in a different cultural and disciplinary context.

The aims of this programme are:

* To develop a critical understanding of current theoretical developments in
marketing communications which can be applied to organisations and their markets
* To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications
* To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.

* Advertising and Marketing Communications (15 credits)
* Communications Theory (15 credits)
* Foundations of Scholarship (15 credits)
* Influence Leadership and Personal Development (15 credits
* Contemporary Issues in Marketing Communications (15 credits)
* Research Methods (15 credits)
* Research Dissertation (45 credits)
* Three 15-credit options from: Media Planning and Buying; Relationship and Interactive Marketing; Marketing and Marketing Communications Consultancy; Global Marketing Management; Strategic Brand Management; Communications in Context (45 credits)

Assessment

Students are assessed through essays, reports, a research proposal and a dissertation.

Applicants must have:EITHER a good relevant first degree from a recognised university (generally a minimum 2.2 or equivalent AND marketing experience OR the Chartered Institute of Marketing's Advanced Certificate in Marketing AND marketing management experience. * Students educated in a language other than English should have an IELTS score of 6.0 or above (with a minimum of 5.5 in each skill) or an equivalent rating in another language testing system. Alternatively, students can enter via the University of Greenwich International Pre-Master's Programme. English Language Requirements IELTS band: 6 IMPORTANT NOTE: Since April 2014 the ETS tests (including TOEFL and TOEIC) are no longer accepted for Tier 4 visa applications to the United Kingdom. The university might still accept these tests to admit you to the university, but if you require a Tier 4 visa to enter the UK and begin your degree programme, these tests will not be sufficient to obtain your Visa. The IELTS test is most widely accepted by universities and is also accepted for Tier 4 visas to the UK- learn more.

List of bursaries and scholarships

* Access Scholarship
* Alumni Progression Bursary
* Aspire@Greenwich Scheme for learning resources
* Care Leavers' Bursary
* David Fussey Choral Exhibition Bursary
* First Class Honours Bursary
* Gravesend Rugby Football Bursary
* Greenwich Hospital Bursary
* Royal Navy and Royal Marines Bursary
* Gurkha Personnel Bursary
* Harry Persaud Scholarship
* High Achievement Scholarship
* John McWilliam bursary
* Minerva Scholarship
* National Scholarship Programme
* Nationality Scholarship
* People's Republic of China Scholarship
* The Robert Holman Bursary
* Sir William Boreman's Foundation Bursary