Strategic Marketing Communications

Strategic Marketing Communications at the University of Greenwich is a comprehensive program designed to equip students with advanced knowledge and practical skills in the ever-evolving field of marketing and communication. This course explores the strategic role of marketing communications within organizations and provides insights into the latest digital and traditional marketing tools and techniques. Students will examine how brands are built, maintained, and communicated across diverse channels to reach targeted audiences effectively. The program covers core areas such as consumer behavior, brand management, media planning, advertising strategies, digital marketing, social media outreach, and integrated communication campaigns. Throughout the course, there is a strong emphasis on developing analytical skills, creative thinking, and strategic planning abilities to enable students to design and implement impactful marketing initiatives. Students will also learn about the importance of market research, data analysis, and measurement to evaluate campaign effectiveness and ensure maximum return on investment. The curriculum is designed with input from industry experts to ensure relevance to current market trends and practices. Graduates will be prepared for a wide range of careers in marketing, advertising, public relations, digital media, and brand management. The program fosters a dynamic learning environment through case studies, group projects, internships, and guest lectures from leading professionals in the field. By completing this degree, students will gain a competitive edge and the confidence to innovate within the marketing industry, shaping effective communication strategies that resonate with consumers and contribute to business success.

The MSc Strategic Marketing Communications programme at the University of Greenwich is designed to equip students with advanced knowledge and practical skills in the field of marketing and communications. This programme offers a comprehensive exploration of strategic marketing principles, digital communication strategies, brand management, consumer behavior, and integrated marketing communications. Throughout the course, students will develop a deep understanding of how to craft compelling marketing messages, leverage various media channels, and analyze marketing campaigns to ensure alignment with organizational goals and market demands. The curriculum combines theoretical frameworks with real-world case studies, enabling students to apply their learning in practical scenarios to solve complex marketing challenges.

Students will engage with modules such as Marketing Strategy, Digital Marketing and Social Media, Brand Management, Advertising and Promotion, Consumer Behavior, and Research Methods. These modules are carefully designed to provide a balanced mix of theoretical knowledge and practical application, encouraging critical thinking and innovative problem-solving. The programme also emphasizes the importance of ethical considerations and sustainable practices within marketing communications. In addition, students will have opportunities for hands-on experience through workshops, group projects, and industry placements, facilitating networking and professional development.

The programme is delivered through a combination of lectures, seminars, workshops, and online learning, supported by experienced faculty members who are experts in their fields. Assessment methods include coursework, presentations, case study analyses, and exams, ensuring that students demonstrate both their understanding and their practical skills. Upon graduation, students will be well-prepared to pursue careers in marketing, advertising, brand management, digital communications, and related fields, working with organizations to develop innovative strategies that effectively reach and engage target audiences. The MSc Strategic Marketing Communications programme at the University of Greenwich thus offers a thorough education designed to meet the needs of the evolving marketing landscape and to foster future industry leaders.

Number of credits required to graduate: 180 credits, comprising core modules, elective modules, and a dissertation or project module. Entry requirements typically include a minimum of two A-levels or equivalent qualifications, with a preference for strong grades in relevant subjects such as business, marketing, or communication. International students are usually required to demonstrate proficiency in English through a test such as IELTS with a minimum score of 6.0 or equivalent. Applicants may need to submit a personal statement outlining their interest in Strategic Marketing Communications and relevant experience if applicable. Work experience is not usually mandatory but can be advantageous during the selection process. Candidates must meet the university's general admission standards and may be subject to an interview or assessment as part of the application process. The program also encourages applicants to have a basic understanding of marketing principles and digital media, although these are often covered within the course modules. The curriculum is structured to develop critical thinking, strategic planning, communication skills, and practical knowledge of current marketing tools and platforms. To graduate, students must pass all required modules, which include strategic marketing, communication theory, branding, digital marketing, market research, and an extended project. The dissertation involves independent research on a relevant topic in strategic marketing communications, demonstrating the student's ability to apply theoretical knowledge to real-world challenges. Students are advised to check the specific entry requirements and application procedures on the university's official website for the most up-to-date information.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Greenwich offers various financing options to support students pursuing the MSc in Strategic Marketing Communications. Tuition fees vary depending on whether students are classified as home or international students. For home students, the tuition fee for this master's program is typically around £8,000 to £9,000 per year, whereas for international students, fees are approximately £14,000 to £16,000 annually. These fees cover access to all taught modules, campus facilities, library resources, and academic support.

Students are encouraged to explore a range of funding opportunities to assist with their studies. The university provides scholarships and bursaries based on merit, need, or specific criteria such as region or subject specialty. International students can also apply for external scholarships offered by government agencies, private foundations, and international organizations.

Students from the UK and the EU may also be eligible for student loans provided by the UK government, which can cover tuition fees and living costs. Postgraduate loans are typically repayable once the graduate’s income exceeds a certain threshold, making higher education more accessible. Additionally, students are advised to investigate employer sponsorships, grants, and part-time work options available during the course to supplement their income.

The university offers guidance and support services to help students plan their finances, apply for funding, and manage their expenses throughout their studies. Payment plans may be available, allowing students to spread out the cost of tuition fees over several installments. For international students, there are specific pre-arrival financial planning resources to ensure they meet visa requirements and can fund their stay in the UK.

Overall, financing a postgraduate program in Strategic Marketing Communications at Greenwich involves a combination of tuition fees, scholarships, government loans, external funding, and personal savings. The university's dedicated financial aid office provides personalized advice to help students identify the most suitable funding options for their circumstances, ensuring that financial barriers do not hinder access to high-quality education.

Strategic Marketing Communications at the University of Greenwich is designed to equip students with comprehensive knowledge and practical skills necessary to excel in the dynamic field of marketing and communications. This program focuses on the development of strategic thinking, creative planning, and effective communication techniques that are essential for managing brands and campaigns in a competitive global marketplace. Students will explore a range of topics including marketing principles, digital marketing strategies, branding, consumer behaviour, media planning, and public relations. The curriculum emphasizes both theoretical foundations and practical applications, ensuring graduates are well-prepared to deliver impactful marketing solutions.

The program often incorporates contemporary industry trends such as social media marketing, content creation, data analytics, and integrated marketing communications. Students are encouraged to engage in real-world projects, case studies, and internships that provide valuable insights into current industry practices. The university’s strong links with industry partners facilitate networking opportunities and enhance employability prospects for graduates.

Students studying Strategic Marketing Communications at Greenwich will benefit from a blend of lectures, seminars, workshops, and group projects led by experienced academics and industry professionals. The program also emphasizes the importance of ethical marketing practices and corporate social responsibility. By the end of the course, students should be capable of developing strategic marketing plans, executing campaigns across various media platforms, and analyzing market data to inform decision-making.

Graduates from this program typically pursue careers in marketing management, digital marketing, communications consultancy, branding, media planning, and advertising agencies. The program is suitable for recent graduates from related disciplines as well as professionals looking to update or enhance their marketing expertise. The university supports students with career development services, including mentoring, CV writing workshops, and interview preparation. Overall, the course aims to produce highly skilled marketing communicators who can adapt to the rapidly evolving digital landscape and contribute effectively to their organizations’ success.