Marketing and Public Relations Degree

The Degree in Advertising, Marketing and Public Relations in Barcelona is characterized by its balanced combination of theory and business practice. The faculty is composed of scholars who are in touch with business reality, a quality that allows them to present and discuss current problems in the classroom. Thus, ESERP guarantees that all knowledge learned has a working application in modern business.

The Undergraduate Degree is part of the European Higher Education Area, with ECTS credits, fostering the acquisition of skills and the development of attitudes such as initiative, teamwork or critical capacity.

To carry out the practical aspect, students have access to job opportunities in ESERP. Through it, they can register in a variety of offers that implement everything they have learned. This school keeps over 300 Educational Cooperative Agreements with Spanish and multinational companies and institutions. An excellent opportunity to thrive in a highly competitive job market.

Achieving Leadership Through a Global Perspective

The courses taught at ESERP offer students an integrated approach to business management, the company and its environment, stimulating the development of both strategic and operational skills.

Resolution to Problems and Real Case Studies

For the integration of students in the business world and the decision-making process, the education system implemented by ESERP is dynamic and active, using as a teaching tool, among others, the case and simulation method. Each student is actively involved both individually and in groups in the planning, development and resolution of up-to-date real practical case studies presented during the course, within an operational strategy of effective research and professional practice.

Theoretical-Practical Balance

For the continuous improvement of students who complete their studies in theDegree in Advertising, Marketing and Public Relations in Barcelona a teaching methodology is implemented, with proven success, which consists in the development of the practical aspects of a company, together with a suitable base of theoretical-practical knowledge that ensure a level of sound training in each of the subjects taught in the various courses offered at ESERP.

Dynamic, Personalized and Active Learning

The efficiency obtained by ESERP, as well as the implementation and development of its Curriculum, is done in a sustainable manner thanks to the individualized attention and follow-up given to the student. This monitoring is carried out thanks to the dedication of the Faculty, along with the Tutors, the Study Coordinators, the Research Department, the Job Bank, and the General Administration who work consistently for the student.

High Degree of Specialization

In order to maximize the content of the subjects comprising the curriculum, they are divided into semester courses so that each may be taught by an experienced teacher in the field, and provide students a higher degree of specialization. Thus, a more comprehensive and objective knowledge is achieved.

Students who meet one of the following requirements can access the University Degree programs by enrolling directly at ESERP:

University Admissions Tests (PAU) - Selectivity.

High-Level Technicians (CFGS and FPII) or equivalent qualifications.

University Admissions Tests for people over 25 years old.

University Admissions Tests for people over 45 years old.

People over 40 years old who have professional or work experience.

Students from foreign educational programs.

 Official University Degree, Diploma Degree, Bachelor’s Degree, Associate’s Degree or equivalent.

Students who meet any of the requirements described above should prove to have equivalent or superior knowledge of the English language, level B1 of the Common European Framework of Reference for Languages, or pass a placement test in ESERP.

English level B1 ESERP testing will be held on July 15, September 9, October 8 and October 21.

The ESERP School of Business and Social Sciences offers a comprehensive approach to the financing studies within its Marketing and Public Relations degree program. The program is designed to equip students with essential financial knowledge and skills necessary for successful management and strategic decision-making in marketing and public relations contexts. The curriculum incorporates core financial concepts such as financial analysis, budgeting, investment appraisal, and financial planning, tailored specifically to marketing and communication industries. Students learn to interpret financial statements, manage marketing budgets, and assess the financial viability of campaigns and projects. The program emphasizes real-world applications, providing case studies and practical exercises that demonstrate how financial principles are applied in marketing strategies and public relations campaigns. ESERP ensures that students gain an understanding of cost control, profit analysis, and resource allocation, enabling them to make informed financial decisions that align with organizational objectives. The program also covers topics like pricing strategies, financial risk management, and funding options, fostering a holistic understanding of the financial environment in which modern marketing operates. Students have access to a variety of learning resources, including workshops, seminars, and internships, which further enhance their financial literacy and practical skills. The institution maintains strong connections with industry professionals, offering insights into current financial practices and trends within the marketing and public relations sectors. Graduates of the program are prepared to enter roles such as marketing financial analyst, budget manager, or public relations account manager, where they can effectively manage financial aspects of campaigns and organizational strategies. Overall, ESERP’s approach ensures that students develop a solid foundation in finance, tailored specifically to the needs of marketing and public relations professionals, enabling them to contribute to their organizations' financial health and strategic growth.

The Marketing and Public Relations Degree at ESERP School of Business and Social Sciences is designed to provide students with a comprehensive understanding of the fundamental principles and practices of marketing, communication, and public relations. This program aims to equip students with the skills necessary to develop effective marketing strategies, manage brand image, and engage with diverse audiences across various media channels. The curriculum covers key areas such as consumer behavior, market research, advertising, digital marketing, social media management, corporate communication, crisis management, and branding. Students will learn to analyze market trends and leverage digital tools to create compelling campaigns that meet organizational objectives.

Throughout the program, students have opportunities for practical application through case studies, projects, internships, and collaborative work with industry partners. The academic approach emphasizes both theoretical foundations and real-world relevance, preparing graduates for careers in marketing agencies, corporate communication departments, public relations firms, or as independent consultants. ESERP's faculty members often include experienced professionals and scholars who bring current industry insights into the classroom.

The program also emphasizes the development of soft skills such as strategic thinking, creativity, cultural awareness, and communication skills, which are vital for success in dynamic marketing environments. Students are encouraged to participate in networking events, workshops, and seminars that facilitate connections with business professionals and alumni. Additionally, the program provides insights into the ethical and legal considerations relevant to marketing and public relations practices, fostering responsible professional conduct.

Graduates of this degree are prepared for roles such as marketing manager, brand manager, communications director, public relations officer, digital marketing specialist, and event coordinator. They will possess the ability to design and implement innovative marketing strategies, manage media relations, and monitor the impact of campaigns using analytics tools. The program's comprehensive approach ensures that students are well-positioned to adapt to the rapidly evolving digital landscape and contribute effectively to organizational success in a competitive global market.

The duration of the program typically spans three years for undergraduate students, with flexible study options available to accommodate working professionals. The program is offered in English and integrates multicultural perspectives, reflecting ESERP's commitment to internationalization. Upon completion, students receive a recognized degree that qualifies them to pursue further studies or enter the workforce with a strong foundation in marketing and public relations.