International Tourism Management at Heilbronn University offers a comprehensive and forward-looking curriculum designed to prepare students for dynamic careers in the global tourism industry. This programme combines theoretical knowledge with practical skills to ensure graduates are well-equipped to meet the challenges of an ever-evolving sector. Throughout the course, students explore key areas such as tourism marketing, sustainable development, service management, cultural insights, and digital innovation, enabling them to develop a holistic understanding of international tourism operations. The programme emphasizes cross-cultural competence, strategic planning, and responsible tourism practices, fostering a global perspective essential for success in diverse markets. Students benefit from a mixture of lectures, case studies, internships, and project work that promote active learning and real-world application. International exposure is also a central component, with opportunities to participate in exchanges, field trips, and industry collaborations that deepen understanding of global tourism trends and practices. The programme prepares students for various roles within the tourism industry, including management positions in hotels, travel agencies, tour operators, and event organizations, as well as entrepreneurial ventures. Graduates are equipped with excellent communication and organizational skills, as well as the ability to analyze market data and develop innovative solutions for tourism challenges. Upon completing the programme, students will possess the knowledge and skills necessary for a successful career in international tourism, along with a strong foundation for lifelong learning and professional growth. The programme's multicultural environment and focus on responsible tourism principles also aim to foster an awareness of sustainability and ethical considerations, aligning with the demands of modern global tourism.
Educational organisation
Teaching and learning in the Master's programme are based on three key components.Students experience a period of intensive independent studies. This allows them to progress at a speed suited to their individual needs and to work on their own initiative in areas which are of interest and value to them. Some more specific objectives of this approach are:
- to introduce students to the techniques of researching, organising and presenting the results of their work
- to stimulate critical thinking and logical analysis
- to develop a sense of responsibility for attaining their goals
The course content is founded on a sound theoretical basis and includes experience-based and hands-on forms of learning, such as guided business simulations, case studies, project work and role plays.
A tutorial support service is offered for students on both an individual and a group basis.
Study abroad unit(s)
The Master's programme International Tourism Management offers the opportunity to spend the second semester at one of our prestigious partner universities.Internships
NoneForms of assessment
Students are assessed at the end of each semester on the basis of graded assignments and written examinations.Course objectives
The Master of Arts in International Tourism Management is dedicated to qualifying first-degree holders for management positions in (globally) operating tourism organisations. It is intended to equip future business leaders with the subject knowledge and the methodological, interpersonal and intercultural skills which will enable them to (inter)act appropriately and responsibly in a multi-dimensional environment.Language requirements
Applicants must provide evidence of their high level of proficiency in English corresponding to:- IELTS min. 6.0 in all categories
- TOEFL Internet-based test min. 79 points
- TOEFL computer-based test min. 213
- TOEFL paper-based test min. 550
Academic requirements
Excellent (awarded with distinction) or good (awarded with merit) Bachelor's degree in business studies or business-related disciplines with 210 ECTS or international equivalentsApplicants with 180 ECTS credits may obtain the missing 30 ECTS credits by attending additional courses in the Bachelor's programme.
Applicants who have been trained in course-related jobs or have successfully studied or worked abroad may receive bonus points that will facilitate their admission to the Master's programme.
Enrolment fees
All students have to pay an enrolment fee of approx. 130 EUR per semester. This includes an administration fee of 60 EUR, a social contribution for the student services of 54 EUR (a contribution to cover the costs for the student facilities like the "Mensa", cafeteria, student halls of residence, and a contribution towards the "Semesterticket"/transport pass) and a contribution to the "constituted student union" of 14 EUR.Costs of living
The cost of living for a student is about 800 EUR per month.Job opportunities
Tutorials at Heilbronn UniversityEmployment in companies in the Heilbronn region
Funding opportunities within the university
Applicants and enrolled students of Heilbronn University can apply for the "Deutschlandstipendium". "Deutschlandstipendium" students are awarded 300 EUR per month.http://www.hs-heilbronn.de/germany-scholarship
Arrival support
- Help with formalities (registration at the university, foreigners' registration office, health insurance, etc.)
- Get to know Heilbronn University (library, computer lab, computer centre/data centre, etc.)
- Support in generating individual study plans
Services and support for international students
- Help with accommodation (application at the students' hall of residence, addresses for further accommodation)
- Optional German language courses "German as a foreign language" free of charge; twice a week
- Information on visa and immigration laws and regulations
- Academic counselling (individual study plans, support and advice concerning study choices, topics for the final thesis, etc.)
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