Master in Innovation and Tourism Marketing

The Master in Innovation and Tourism Marketing at the Catholic University San Antonio de Murcia is an advanced academic program designed to equip students with the essential skills and knowledge necessary to excel in the dynamic field of tourism and hospitality management. This comprehensive program offers a multidisciplinary approach, combining theories and practical applications within innovation, strategic marketing, and tourism industry trends. Students will explore cutting-edge marketing strategies tailored specifically for the tourism sector, including digital marketing, customer engagement, branding, and market research techniques. Emphasizing innovation, the program encourages learners to develop creative solutions to current challenges faced by tourism companies, such as sustainability, digital transformation, and competition in a globalized market. The curriculum integrates core business principles with specialized tourism modules to prepare graduates for managerial roles in tourism agencies, hospitality companies, and destination management organizations. Through a blend of lectures, case studies, workshops, and internships, students gain real-world insights and hands-on experience. The faculty comprises experienced professionals and academic experts dedicated to fostering a stimulating learning environment. Graduates will be positioned to lead initiatives that enhance tourist experiences, promote sustainable practices, and develop innovative marketing campaigns that drive growth in the tourism industry. The program also offers flexibility through part-time study options, allowing working professionals to upgrade their skills without interrupting their careers. Upon completion, students will obtain a Master’s degree recognized nationally and internationally, opening doors to diverse career paths in a competitive global marketplace. The Catholic University San Antonio de Murcia’s commitment to academic excellence and industry relevance ensures that graduates are well-prepared to influence the future of tourism and innovation.

Module I: Tourism Environment and Innovation Fundamentals

• The new global tourism environment
• Innovation: a reality in the tourism sector

Module II: Innovation Management

• Innovation applied to tourism business models
• Innovation and creativity applied to the generation of value
• Innovation in tourism processes
• Innovation applied to the management of tourism businesses

Module III: Technologies applied to the Tourism Sector

• Technologies applied in tourism
• Public support for the development of technology in tourism

Module IV:Marketing Management and Branding

• Knowledge and management of customers and markets
• Innovation and tourism marketing management

Module V: Practical Development

• Internship
• Theoretical and practical seminar

Module VI: Master's Final Project

• Final project

If you have completed a Higher Education Degree, it is time to perfect your formation with a Master’s Degree at UCAM. Here you will find information about the Admission Process and the simple steps you must take to make your enrollment as easy as possible. Depending on your country of origin, the bureaucracy can be long and problematic, but we are always available to help you by phone (+34 968 278 786) or email admissions@ucam.edu.

1) Documents to be scanned and sent in pdf format to admissions@ucam.edu:

• Passport
• Degree certificate
• Transcript of Results
• Curriculum Vitae

2) Candidate contacted for Skype interview (ucam.international)

3) UCAM issues Conditional Offer Letter

4) Online pre-registration

5) Legalization/translation of documents - when required

6) UCAM issues acceptance letter

7) Formal acceptance

The Master in Innovation and Tourism Marketing from the Catholic University San Antonio de Murcia offers a variety of financing options to support students throughout their academic journey. Prospective students can explore several channels to fund their studies, including government aid, scholarships, and university-specific programs. The university collaborates with national and regional government agencies to provide financial assistance, which may include grants or subsidized loans for eligible students. Additionally, many scholarships are available for students demonstrating academic excellence, financial need, or specific merits, such as research potential or community involvement. These scholarships often cover partial or full tuition fees, reducing the financial burden on students.

The university maintains an informative financial aid office that guides applicants through the application process, including deadlines, required documentation, and eligibility criteria. Students are encouraged to apply early to maximize their chances of receiving aid. Furthermore, the university sometimes offers special funding opportunities for international students or those enrolled in particular programs that promote innovation, tourism, and entrepreneurship. Besides external financial aid, students may consider part-time employment opportunities either within the university or locally, facilitating a balance between work and study while gaining valuable experience.

The university also provides information about student loans from private financial institutions, which can be arranged to cover tuition and living expenses. It is advisable for students to compare different loan options, including interest rates and repayment terms, before committing to borrowing. Some students opt for flexible payment plans offered by the university, allowing them to spread tuition payments over the course of the academic year, making financial management more feasible.

Overall, the Catholic University San Antonio de Murcia strives to make higher education accessible by offering various financial support mechanisms, tailored to meet the diverse needs of its student body. Combined with external funding sources, these options aim to ensure that capable students can pursue their Master in Innovation and Tourism Marketing without undue financial hardship.

The Master in Innovation and Tourism Marketing at the Catholic University San Antonio de Murcia is designed to prepare students for the dynamic and competitive field of tourism and related industries. This program emphasizes the development of innovative marketing strategies tailored specifically for the tourism sector, integrating both theoretical foundations and practical applications. The curriculum covers a broad range of topics including digital marketing, consumer behavior, sustainable tourism, branding, and the use of new technologies to enhance tourist experiences. Students will learn to analyze market trends, design comprehensive marketing campaigns, and implement innovative solutions to complex challenges in tourism management. The programme aims to foster creative thinking, strategic planning, and leadership skills essential for executive roles in tourism enterprises, travel agencies, hotel chains, and destination management organizations. Emphasis is placed on applying international best practices, understanding cultural diversity, and promoting sustainable tourism development. Workshops, case studies, internships, and collaborative projects with industry partners form a core part of the educational experience, offering students real-world exposure and networking opportunities. The program also encourages research and innovation, preparing graduates to contribute to the growth and transformation of the tourism industry through innovative marketing initiatives. Graduates will be equipped with the knowledge and skills to lead marketing projects, develop innovative solutions, and contribute to the responsible growth of tourism in local, national, and international contexts. The University’s strong ties with the tourism sector, combined with its interdisciplinary approach, ensure that students receive a comprehensive education aligned with current industry demands and future trends. This Master is suitable for students with a background in business, marketing, hospitality, or related fields seeking to specialize in tourism marketing and innovation, as well as professionals aiming to update their skills in this dynamic sector. Program duration, admission requirements, and language of instruction are aligned with university standards, and graduates receive a recognized master’s degree accredited by the university authority.