Marketing

The Master in Marketing at Universidad Carlos III de Madrid (UC3M) is a one year full time program offered in Madrid. The program is designed to provide a high quality specialization in the marketing discipline, nurturing technical and attitudinal skills to develop a rewarding marketing career in the global business environment. We prepare recent graduates and young professionals with limited work experience from around the world for leading marketing positions. The hallmark of our program combines the rigor of cutting-edge analytic tools embedded by academic researchers, with the down-to-earth contribution of experienced professionals.

Programme Objectives

The Msc in Marketing is intended to prepare students for professional practice. The program equips students with the skills and knowledge necessary to reach top marketing positions. Specifically the objective of the masters is to develop 3 different areas of competence:

• skills in Marketing Management (including strategic marketing and marketing mix tactics).
• expertise in Market Research (including qualitative and quantitative market research, experiments,).
• business analytics to support marketing decision making (including statistics/econometrics, sales response models, operational planning).

Benefits of doing this program

1) A direct pathway to a successful marketing career.
2) UC3M a Top European University in Business Studies
3) Research institution looking to the future
4) Innovative and dynamic teaching methods
5) International Faculty and Professionals (top company collaboration such as LOreal, GfK-Emer, Nielsen, Young & Rubicam, Nike,...)
6) Courses taught in English, the business language
7) Competitively priced
8) Internships only with market leading companies
9) 10 months from start to finish;.
10) Optional post-masters certificate doing either an international exchange or an extended internship.

Student profile

The program is specifically designed for graduate students who are interested in a specific and extensive training in marketing. The program is designed to serve students who choose to specialize in marketing immediately after completing their undergraduate degree (although some students have a year or two of post-undergraduate work experience).

Most preferred undergraduate degrees are Business Administration, Economics, Engineering, Statistics, and Mathematics.

Business at Universidad Carlos III de Madrid in the rankings

• Universidad Carlos III has been included among the top 100 universities in the world in the Social Sciences and Management according to the QS World University Ranking
• Accordingly to the 2014 Shanghai ranking, Universidad Carlos III de Madrid is among the 150 top ones in Economics and Business
• Accordingly to the Tilburg University Economics Ranking 2007-2011, Universidad Carlos III is the number 42 worldwide in economics, based on publications on a list of 70 leading journals.
• Accordingly to the University of Dallas ranking of Business schools and select the period 2009-2011 for research publications among the top journals in Accounting, Finance, Management and Marketing fields(1), Universidad Carlos III de Madrid is ranked 99 world-basis and 91 Europe:

(1) Journal ACCOUNTING ECONOMICS, Journal ACCOUNTING RESEARCH, ACCOUNTING REVIEW, Journal FINANCE, Journal FINANCIAL ECONOMICS, REVIEW OF FINANCIAL STUDIES, ACADEMY OF MANAGEMENT REVIEW, ACADEMY OF MANAGEMENT JOURNAL, ADMINISTRATIVE SCIENCE QUARTERLY, STRATEGIC MANAGEMENT Journal, ORGANIZATION SCIENCE,MANAGEMENT SCIENCE

The program consists of two tracks: Marketing Management and Marketing Research and Modeling.

Marketing Management track will train you on various marketing managerial domains, such as Product/Brand Management, Communication Management, CRM, or Key Account Management. You will study issues like how to create brands, how to develop and test advertisements, how to set up new distribution channels, and key customers, and to carry out marketing research projects. In addition, you will learn how to apply these insights to real-life marketing problems.

Marketing Research and Modeling track gives you in-depth knowledge in core analytic tools for optimal marketing decision making in risky environments. More and more, marketing research takes a prominent place in many businesses. Can we launch a new product? Is there a market for it? Should we revise our prices or communication strategy to fend off our new competitor? These types of marketing decisions should be based on sound research.

This program is designed to give students an opportunity to combine new knowledge and practical experience through the integration of theory and practice.

All applicants must have a Bachelors or equivalent degree (three or more years of university studies) from an official university. Students in the last year of their Bachelors studies may also apply for admission; their application will be considered upon confirmation that they have successfully completed their Bachelors program.The Master in Marketing is taught in English and full command of written and spoken English is required. You need to demonstrate proficiency in English by submitting the results of either a TOEFL score with a minimum of 575 (paper-based) or 233 (computer-based) or 90-91 (internet-based) ; or, Academic IELTS score with a minimum of 6.5 score overall and a minimum score of 6.0 on individual parts of the test; or Passed Cambridge Proficiency test. However, applicants with insufficient language skills but high academic potential may be admitted provisionally, conditional upon the successful completion of an intensive language course at the UC3M Language.Admission CriteriaThe application review committee will search for the best candidates for the program. This means successful applicants will have excellent bachelor degree results, sound analytic backgrounds, solid language skills, good references, and strong interpersonal skills.All applicants will receive news of their admission in 7 days after the deadline.International StudentsNon-EHEA foreign students who demonstrate an equivalent level of education that allows them to apply to a Master programme must present their degrees legalized through diplomatic channels, or, if applicable, through the process of unique legalization or Apostille of the Hague Accords. English Language Requirements IELTS band: 6 TOEFL paper-based test score : 575 TOEFL iBT® test: 90

The university offers tuitionships that may cover up to 50% of the tuition fee. These tuitionships are awarded to the best students in the program and are incompatible with any other grant that the student may receive for the same purpose.