Marketing

The Bachelor of Science in Marketing at the University of Nebraska–Lincoln is a comprehensive undergraduate program designed to prepare students for dynamic careers in the field of marketing and related disciplines. This program emphasizes both theoretical understanding and practical application, equipping students with essential skills in market research, consumer behavior, digital marketing, branding, sales management, and strategic planning. Students will explore the fundamentals of marketing principles, learn how to develop effective marketing strategies, and gain hands-on experience through internships, case studies, and project-based coursework. The curriculum incorporates the latest industry trends, including social media marketing, data analytics, e-commerce, and global marketing strategies, ensuring graduates are well-prepared to meet the demands of an ever-evolving marketplace. The program also offers opportunities for specialization in specific areas such as digital marketing, advertising, or sales, allowing students to tailor their education to their career interests. With access to talented faculty members who are experts in their fields, students benefit from mentorship and industry connections that support their professional growth. The University of Nebraska–Lincoln’s location and partnerships provide valuable networking opportunities with local and national businesses, facilitating internships and employment after graduation. Graduates of the program are prepared to pursue careers in marketing management, advertising, brand management, market analysis, sales, and entrepreneurial ventures. They are equipped with the critical thinking, communication, and analytical skills necessary for success in competitive and rapidly changing environments. The program also emphasizes ethical practices and responsible marketing, fostering a sense of social responsibility among students. Overall, the Bachelor of Science in Marketing at UNL provides a solid foundation for students aspiring to become innovative marketing professionals and leaders in various industries.

Our Ph.D. program is tailored to meet each person's needs, objectives, and prior course work.

• The program normally requires four years: two to two and a half years of course work, and the remainder in dissertation research and writing.
• Individual programs vary, but students usually complete six courses from the Marketing Department. These consist of the following course seminars:
  • Marketing Management
  • Behavioral Research in Marketing
  • Marketing Channels
  • Qualitative Research Methods
  • Measurement
  • Marketing and Society
• In addition to the Marketing Department courses, several research methods courses (such as statistics, research design, causal modeling, field research and so on) are required.
• Each student must choose an outside area relevant to his or her interests (such as psychology, economics, statistics, sociology, etc.), and complete at least four courses in that field.
• If the student's Masters level background in business and marketing is not strong, some additional courses in these areas may be necessary. The total semester hours required for the Ph.D. is 99 beyond the Bachelors degree, of which 20-36 usually come from the Masters degree. Nine of the hours are methods courses, usually about 20 are dissertation hours, and the remainder are courses taken in the Ph.D. program.
• Students are required to work closely with faculty members to develop a first year paper (scheduled for the summer following first year) and a second year paper (scheduled for the spring semester of second year) for submission to scholarly journals. In addition, a review in an area of marketing that has not been covered by a seminar is required (completed by the end of the summer of second year).
• Upon successful completion of the coursework, the papers, and the marketing review, students are admitted to candidacy for the Ph.D. and can begin work on the dissertation.
• Students will work with one or more of our faculty on their research, as a means of learning about the research process and the pursuit of new knowledge. Each year we assign each student a research assignment with one of our faculty members.
• Over the duration of the program, students will be expected to teach for four academic semesters. In addition, we try to provide opportunities for additional teaching in the summer, depending of funding availability.

• A Masters degree in business or related field from an accredited university
• Academic transcripts that showcase excellent grades
• GMAT score of at least 650, however we have made exceptions for exceptional students. We do not waive the GMAT exam requirement.
• A statement of purpose discussing your area of interest in marketing, why you want to earn a Ph.D. and what you hope to accomplish with it. Your statement of purpose is to be submitted through UNL GAMES (Graduate Admission Management and Evaluation System) application system.
• Your resume is also submitted through GAMES.
• Three letters of recommendation are required and submitted through GAMES.
• Minimum English proficiency: Paper TOEFL 550, Internet TOEFL 80, IELTS 6.5

The University of Nebraska–Lincoln offers a comprehensive approach to financing for students pursuing a degree in Marketing. Tuition fees vary depending on residency status, with in-state students benefiting from lower rates compared to out-of-state students. As of the latest academic year, in-state undergraduate tuition is approximately $5,600 per year, while out-of-state students pay around $19,000 annually. Graduate students may have different fee structures, often with additional charges for specific courses or programs.

Students have several options for financing their studies. They can apply for federal financial aid by completing the Free Application for Federal Student Aid (FAFSA), which enables access to grants, subsidized loans, and work-study opportunities. The university participates in federal loan programs such as the William D. Ford Federal Direct Loan Program, offering both subsidized and unsubsidized loans to eligible students, with current loan limits aligning with federal guidelines. For students requiring additional resources, private loans are available through various financial institutions, though they generally carry higher interest rates and stricter qualification criteria.

The university also offers scholarships and grants based on academic performance, leadership, diversity, and need. Merit-based scholarships are awarded at the time of admission, and renewal criteria typically include maintaining a specified GPA. Departmental scholarships specifically for marketing students support those demonstrating exemplary academic achievement or financial need. Furthermore, work-study programs allow students to gain work experience on campus while earning money to help cover educational expenses.

Students are encouraged to explore external funding sources such as state grants, foundation awards, and industry-sponsored scholarships in marketing and business fields. Additionally, the university provides financial planning resources, advising, and workshops to assist students in managing their educational costs effectively. It is advisable for students to start planning early, complete all necessary financial aid applications on time, and consult the university's financial aid office for personalized assistance.

Overall, the university strives to make education accessible through a variety of financial assistance programs tailored to meet diverse student needs, aiming to support the successful completion of a marketing degree with manageable financial commitments.

The Bachelor of Science in Marketing at the University of Nebraska–Lincoln is a comprehensive undergraduate program designed to equip students with a solid foundation in marketing principles, strategic thinking, and practical skills necessary for success in the dynamic field of business. The program encompasses a wide range of coursework, including topics such as consumer behavior, advertising, digital marketing, market research, sales management, and international marketing. Students gain an understanding of how to identify market opportunities, develop marketing strategies, and implement effective communication campaigns.

The curriculum also emphasizes the importance of ethical practices and social responsibility within marketing. Students are encouraged to analyze current trends and innovations in the digital landscape, preparing them for careers in various sectors such as retail, hospitality, technology, and manufacturing. Alongside academic coursework, students often have opportunities for experiential learning through internships, cooperative education, and project-based assignments, which help bridge the gap between theoretical knowledge and real-world application.

The program is housed within the College of Business at the University of Nebraska–Lincoln, providing students access to a broad network of industry connections, faculty expertise, and career development resources. Graduates of the Marketing program are well-prepared for entry-level positions in marketing management, brand management, digital marketing, sales, and market research, or for pursuit of advanced degrees such as an MBA. The university’s commitment to faculty research, innovative teaching methods, and active engagement with the business community ensures that students receive a relevant and high-quality education that prepares them for the evolving demands of the marketplace. The program also emphasizes skills such as critical thinking, communication, teamwork, and data analysis, essential for effective marketing professionals in a competitive global environment.