Business Administration Emphasis in Marketing

Knowledge Outcomes:

Upon successful completion of this program students will be able to:

• Obtain in-depth knowledge of marketing management, consumer behaviour, sales management, marketing research, service marketing, business ethics and international marketing.
• Demonstrate knowledge in business fundamentals including understanding of management science, economics, accounting, computing and information systems, organizational behaviour, business law and ethics;
• Have a foundation in science and liberal studies as delivered through the General Education program.
• Interpret, analyze, apply and implement knowledge to solve practical marketing problems across different types of businesses and industry, in a local and international environment.
• Understand the socio-economic forces affecting marketing as well as the strategic and administrative aspects of marketing
• Pursue postgraduate studies or professional qualifications in the field of marketing.

Skills Outcomes:

As a result of completing this program, students should have acquired the following skills and values:

• excellent written and oral communication skills;
• demonstrate analytical and critical-thinking skills necessary to make sound business and personal decisions;
• numeric and quantitative skills including data analysis, interpretation and extrapolation;
• effective use of communication and information technology for business applications
• effective self-management in terms of time, planning and behavior, motivation, self-starting, individual initiative and enterprise;
• self-awareness, openness and sensitivity to diversity in terms of people, cultures, business.

Careers

Marketing graduates are typically involved in aspects of marketing, including: planning, advertising, promotion, public/media relations, product development, distribution, sponsorship, and research. The role is often challenging, varied and exciting. As many organizations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organizations. (

Detailed Course Facts

Tuition fee Not specified Start date October 2015 Duration full-time 48 months Languages Take an IELTS test

• English

Delivery mode On Campus Educational variant Full-time

Course Content

Most bachelor's degree programs are designed to require 4 academic years of full-time study.

Further Study Options

At New York College: With the BA in Marketing you are accepted by most MBA and MA or/and MSc programs offered at New York College. Most students choose to combine work with further study by choosing one of our MBA programs, in International Marketing, which is offered at NYC in partnership with the Paris Graduate School of Management.

At Institutions Abroad: The entry qualifications for graduate studies differ from university to university; however the SUNY/Empire State College degree is accepted by most universities in the U.S. and all in the U.K. Popular universities usually require in addition to the degree a GPA higher than 3.0. If you are interested for study abroad opportunities, contact your advisor early on in your studies with us, and through our Student Affairs Department come in contact with our alumni who continued their studies abroad.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

The admissions process involves a comprehensive review of your academic background, test scores, application essay, recommendations, and activities both in school and in your community.
All candidates for undergraduate admission must submit the following:

• Application for Admission to Undergraduate Study
• Personal statement/essay
• Two letters of recommendation
• Official high school transcripts
• Official transcripts of all college work, including non-credit course work, if any, and for transfer students.
• International students should consult the International Students section.

English Language Requirement

Students are required to have a good standard of English before starting any program. For students whose native language is not English, NYC requires a minimum of TOEFL score of 197 (computer based test), IELTS 6.0, or a recognized equivalent.

All non-native English speakers who do not possess any of the above-mentioned certificates, will be required to take an English language placement test, which is offered at NYC free of charge.

Students that have attained Cambridge Proficiency or TOEFL score of 197 or higher are exempt from the placement test and may enroll full-time.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than New York College.