Business Administration Emphasis in International Business

Knowledge of marketing and product or service promotion is the key differentiating factor in all contemporary firms. TheBA in Business (Marketing) is part of a last generation programme that was updated through the University's recent quinqenial review, with the aim of structuring Business Studies around contemporary business processes, rather than traditional thematic areas largely devised in the academic world alone. Alongside with dealing with business processes, which encapsulate the full range of managerial activities, the successful candidate will gain a holistic perspective and in-depth understanding of concepts such as marketing management, product promotion techniques, interactive and direct marketing methods and all the knowledge and skill necessary for an individual wishing to follow a successful career as a Marketing executive.

Year 1

• Personal and Professional Development
• Introduction to Business Processes
• Business Planning and Development
• Context and Regulatory Framework of Business
• Organizational Behaviour I: Managing the Performance of Individuals

Year 2

• PPD II: Career Management
• Creativity and Business Decision Making
• Operations Management
• Management and Information Systems
• Marketing Management

Year 3

• Dissertation
• Managing Strategy
• Direct, Interactive and Digital Marketing
• International Business Management

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

take an IELTS test. More About IELTS

Requirements

The admissions process involves a comprehensive review of your academic background, test scores, application essay, recommendations, and activities both in school and in your community.
All candidates for undergraduate admission must submit the following:

• Application for Admission to Undergraduate Study
• Personal statement/essay
• Two letters of recommendation
• Official high school transcripts
• Official transcripts of all college work, including non-credit course work, if any, and for transfer students.
• International students should consult the International Students section.

English Language Requirement

Students are required to have a good standard of English before starting any program. For students whose native language is not English, NYC requires a minimum of TOEFL score of 197 (computer based test), IELTS 6.0, or a recognized equivalent.

All non-native English speakers who do not possess any of the above-mentioned certificates, will be required to take an English language placement test, which is offered at NYC free of charge.

Students that have attained Cambridge Proficiency or TOEFL score of 197 or higher are exempt from the placement test and may enroll full-time.

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Alumni Study Travel Fund

  Scholarships for students who are already attending the University of Reading.

• Amsterdam Merit Scholarships

  The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than New York College.