The emergence of the internets arrival has completely changed marketing practices and has led to new forms of communication and commercialization: the digital economy. The main objective of the program is for future managers to be successful in digital marketing and CRM, two rapidly emerging and complementary fields that represent new ways of conducting marketing and improving relationships with clients.
The MSc in Digital Marketing and CRMs focus is for students to acquire the theoretical and practical knowledge. This is the foundation for the development of professionals who can analyze, and capitalize on, customer databases, which can then be turned into strategic and effective digital marketing. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.
Course based curriculum and an internship, or thesis, or consulting projectExamples of Marketing and Management Essentials Courses: * Multi-Channel Strategy
* Brand Communications
* Measuring Market Performance and ROI
Examples of Digital Marketing Courses: * Digital Marketing Strategy
* Social Media Marketing
* Web Analytics
Examples of Customer Relationship Management Courses: * E-CRM
* Customer Service & Complaint Management
* CRM and Sales
This program is for those interested in the digital economy and working in an emerging market.
Merit-based Scholarships are available for up to 50% tuition-waiver. Scholarship assessment is automatic when the admissions committee reviews the application so students do not have to apply separately.