The Bachelor of Arts in Business Administration with a specialization in Marketing at York University offers students a comprehensive foundation in the principles and practices of business management, with a focused emphasis on marketing strategies, consumer behavior, and market analysis. This program is designed to equip students with the critical thinking, analytical, and communication skills necessary to succeed in the dynamic world of marketing and business. Throughout their studies, students will engage with a diverse curriculum that covers core business disciplines such as finance, accounting, organizational behavior, and economics, alongside specialized courses in digital marketing, branding, advertising, market research, and international marketing.
The program emphasizes experiential learning, encouraging students to apply theoretical concepts to real-world scenarios through case studies, projects, and internships. Students will develop competencies in strategic planning, data analysis, and digital communication tools essential for effective marketing campaigns. The faculty comprises experienced scholars and industry professionals who facilitate interactive lectures, seminars, and workshops to foster a collaborative learning environment.
York University’s vibrant campus offers numerous networking opportunities, career development services, and engagement with industry partners, which help students build professional connections and gain practical experience. Graduates of this program are prepared for careers in marketing management, advertising, public relations, sales, brand management, and digital marketing agencies. They are also well-positioned for further studies in business or marketing-related graduate programs. With a strong emphasis on both theoretical foundations and practical applications, the Bachelor of Arts in Business Administration with a specialization in Marketing at York University aims to develop innovative, ethical, and strategic marketing professionals ready to meet the challenges of the global marketplace.
The Bachelor of Arts in General Management — Marketing at York University offers a comprehensive curriculum designed to equip students with essential knowledge and skills in modern marketing practices and management principles. Throughout the program, students explore core areas such as consumer behavior, marketing strategy, digital marketing, market research, branding, and advertising. The program emphasizes developing both analytical and creative abilities, allowing graduates to effectively design, implement, and evaluate marketing campaigns across various channels.
Students will gain a solid foundation in business principles, including finance, organizational behavior, and operational management, which are integrated with specialized marketing courses. This interdisciplinary approach ensures that graduates understand the broader organizational context within which marketing decisions are made. The curriculum includes opportunities for experiential learning through internships, case studies, group projects, and simulations, enabling students to apply theoretical knowledge to real-world scenarios and build practical skills.
The program also emphasizes the importance of ethical considerations and sustainable practices in marketing, preparing students to handle the social responsibilities associated with business decisions. Through coursework, students develop competencies in market analysis, strategic planning, digital tools, data analytics, and consumer insights. Additionally, opportunities for specialization or elective courses allow students to tailor their degree to their specific interests within the marketing spectrum, such as digital marketing or branding.
York University’s vibrant campus life, combined with its strong industry connections, provides students with networking opportunities and exposure to current trends and challenges in marketing. The program aims to prepare graduates for diverse careers in marketing management, advertising, brand management, market research, sales, and related fields. With a focus on both theoretical foundations and practical applications, the Bachelor of Arts in General Management — Marketing at York University is designed to prepare students for successful entry into the competitive business environment or for further studies in specialized graduate programs.
Program requirements for the Bachelor of Business Administration in General Management — Marketing at York University typically include the completion of a specified number of undergraduate courses totaling around 120 credits over a four-year period. Applicants are generally required to have completed a high school diploma or equivalent with a strong academic record. Certain prerequisite courses in mathematics and English may be necessary for admission. Once admitted, students must fulfill both core and elective course requirements within the major, which encompass foundational topics such as Principles of Marketing, Consumer Behavior, Marketing Research, Strategic Marketing Management, and Digital Marketing. Additionally, students are encouraged or required to participate in internships or co-op placements to gain practical experience in marketing practices and management strategies. The program also emphasizes the development of critical thinking, communication, and leadership skills through coursework, group projects, and presentations. Some courses may have prerequisites or require a certain GPA for enrollment. To graduate, students must successfully complete all required courses, maintain a minimum cumulative GPA as specified by the university, and fulfill any additional graduation requirements such as a capstone project or comprehensive examination. Support services, academic advising, and access to industry networking events are also integral to program completion. While exact details may vary, these elements reflect the typical structure and requirements of the General Management — Marketing program at York University.
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Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
The financing studies of the Bachelor of Arts in General Management — Marketing program at York University provide students with comprehensive financial planning, budgeting, and resource management education essential for successful careers in marketing and business management. The program is designed to equip students with skills in financial analysis, investment strategies, and economic decision-making processes, preparing them to manage budgets effectively within various corporate and entrepreneurial settings. Students learn through a combination of theoretical coursework and practical applications, including case studies, simulations, and project-based assessments that mimic real-world financial challenges faced by organizations. The curriculum emphasizes understanding financial statements, cost analysis, pricing strategies, and financial forecasting to support strategic marketing initiatives and organizational growth. Financial aid options are available to qualified students, including scholarships, grants, and subsidized loan programs provided by York University and external sources. These are intended to ease the financial burden of higher education and enable students to focus fully on their academic and professional development. Tuition fees are established annually and vary depending on residency status and program specifics. The university offers financial counseling services to assist students in planning and managing their educational expenses efficiently. Additionally, part-time work opportunities on or near campus help students gain practical experience and supplement their income during their studies. The program also emphasizes the importance of financial sustainability and ethical financial practices in marketing, preparing students not only to understand financial management but also to implement responsible financial behavior in their professional roles. Overall, the financing studies component of this program aims to develop financially literate graduates capable of making sound economic decisions and contributing positively to their organizations' financial health and strategic objectives.
The Bachelor of Arts or Bachelor of Science in General Management — Marketing at York University offers students a comprehensive education in the principles and practices of marketing within the broader context of general management. The program is designed to equip students with a solid foundation in business and management theories while emphasizing specialized knowledge in marketing strategies, consumer behavior, digital marketing, and market research. Throughout the program, students develop critical thinking and analytical skills necessary for making data-driven marketing decisions and understanding dynamic market environments.
Students gain practical experience through case studies, group projects, and possibly internships, which prepare them for various roles in marketing, advertising, sales, and brand management. The curriculum covers topics such as marketing analytics, strategic marketing planning, international marketing, and ethical considerations in marketing practices. Emphasis is placed on communication skills, creativity, and leadership to prepare graduates for competitive careers in diverse industries.
The program's structure typically includes core business courses in finance, economics, and organizational behavior, complemented by specialized marketing electives. Students may have opportunities for experiential learning, including industry partnerships and involvement in student marketing clubs or competitions. The program aims to foster a global perspective, encouraging students to understand international markets and consumer behaviors worldwide.
Graduates of the program are prepared for entry-level positions in marketing departments, advertising agencies, or other business-related roles. They may also pursue further studies in business administration or marketing at graduate levels. York University’s location in Toronto provides students access to a vibrant business community, offering valuable networking opportunities with industry professionals and potential employers. The program's accreditation and faculty expertise ensure that students receive quality education aligned with current industry standards and future career trends.
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