General Management

The Bachelor's degree program in General Management at the Private University of Applied Sciences is designed to equip students with comprehensive knowledge and practical skills necessary for effective leadership and management across various industries. This innovative program combines theoretical foundations with real-world application, ensuring graduates are prepared to meet the dynamic challenges of the modern business environment. Throughout the course, students will explore core areas such as strategic management, organizational behavior, marketing, finance, and human resource management, providing them with a holistic understanding of business operations. The curriculum emphasizes developing critical thinking, problem-solving abilities, and decision-making skills, enabling students to analyze complex situations and implement effective solutions.

Students will benefit from a multidisciplinary approach, integrating insights from economics, law, and ethics to foster responsible leadership. The program’s practical orientation is reinforced through case studies, internships, and project-based learning, giving students valuable industry experience and networking opportunities. Additionally, the university maintains strong collaborations with local and international businesses, facilitating internships and joint projects that enhance employability. The teaching methodology combines lectures, seminars, workshops, and e-learning modules, promoting active engagement and personalized feedback.

Graduates of this program will be well-prepared for a wide range of roles in management, such as team leaders, project managers, business consultants, or entrepreneurs. They will also possess the foundational knowledge necessary for pursuing postgraduate studies in business administration or related fields. With a focus on developing entrepreneurial spirit and ethical responsibility, the Bachelor’s in General Management aims to nurture future business leaders who are capable, innovative, and socially responsible. The program timeline typically spans three years, culminating in a bachelor’s degree that qualifies students for diverse career paths in the global marketplace.

Educational organisation

Semester 1 provides the following modules:

Module 1: Executive Management

• Corporate Strategy
• Human Resources Management
• Organisation

Module 2: Business Administration Specialisation I

• Advanced Sales Management
• Advanced International Marketing

Module 3: Language and Soft Skills I

• English
• Soft Skills

Module 4: Project Work I/ Internship (eight weeks)

Semester 2 provides the following modules:

Module 5: Entrepreneurship

• Innovation Management
• Management for SME's
• Company Succession

Module 6: Business Administration Specialisation II

• Advanced Sales Management II
• Advanced International Marketing II

Module 7: Language and Soft Skills II

Semester 3 provides the following modules:

Module 8: Project II
Module 9: Project Work III

Both modules (8 and 9) can be replaced by a 16-week internship.

Module 10: Master's Thesis

Study abroad unit(s)

Semester abroad opportunities are available through our partner universities and can be financially supported either by the European Union (Erasmus+ programme) or by the DAAD (Promos programme).
Spending a semester abroad is possible at any time. Some of the partner universities offer the option of a dual degree.

Our partner universities:
Columbia University
University of California Riverside
Bond University
University Finis Terrae
CDHK at the Tongji University
Beijing Foreign Study University
University of Tartu
Kedge Business School
Estice International Business School
Pole Prais Alternance
Birla Institute of Management Technology
University of Ferrara
Otemon Gakuin University
KIMEP
KOREATECH
Riga Technical University
University of Guadalajara
The Hague University of Applied Science
Riga Technical University
Opole University
University of Almeria
University of Granada
ESIC Business and Marketing School
Rey Juan Carlos University
Tunghai University
Skoda Auto University
Istanbul Aydin University
University of Worcester

Internships

Internships are to be completed during the lecture-free periods between each semester. These internships are part of the curriculum.

Forms of assessment

Oral and written exams in accordance with the examination guidelines, term papers, project work, Master's thesis

Course objectives

The dual award Master of Science in General Management qualifies graduates for challenging activities in business and academia. It equips graduates to carry out leadership functions in companies and organisations. Management graduates are employed throughout the world in a wide variety of industries, such as marketing managers in Asia, controllers in DAX companies, advisers in auditing firms, international representatives for automotive groups, and brand specialists in the food industry.

Language requirements

Applicants must provide proof of their English skills: TOEFL iBT 86, IELTS 6.5, ESOL CAE or BEC higher.

Academic requirements

The entry requirement is a Bachelor's degree or an equivalent qualification with a business science focus. For applicants who gained fewer than 210 credits in their first studies (for instance, in the case of a Bachelor's degree with 180 ECTS), an additional semester may be required. The four-semester pathway offers students the possibility to earn 30 ECTS through additional subjects either at PFH or one of the global partners.

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Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Enrolment fees

One-time fees:
520 EUR administrative fee (waived for EU citizens)
420 EUR enrolment fee
1,000 EUR examination fee

Costs of living

You should budget approx. 770 EUR per month for rent, personal expenses, health insurance, public transportation, and living costs.

Job opportunities

Göttingen offers a lot of jobs for students in the service sector. In addition, students can apply as student trainees at one of the local businesses. These businesses include Novelis, Satorius, or Ottobock. Student part-time jobs vary from waiters to marketing or sales student trainees.
PFH also offers the opportunity to earn additional income by supervising the library.

Arrival support

Programme advisers will assist international students with organisational matters before the study programme begins. An orientation programme of social and academic activities will be organised to introduce international students to life and study at PFH.
The orientation week includes social events, sporting events, study and support sessions as well as events to help students become familiar with the campus, meet people, and get prepared to begin their studies.

Services and support for international students

Apart from programme advisers, who will assist international students in all concerns regarding administrative matters, student buddies will be the main contact point when it comes to student life matters. At a help desk, international students can get advice and support from student buddies.

Accommodation

Students can apply for accommodation at the Göttingen student union.
(http://www.studentenwerk-goettingen.de/74.html?&L=1 [6])
The administration of the dorms is decentralised. Students can apply for several dorms.
Students may apply for an flat or a room (furnished or unfurnished). The rental fee for a single room in a dormitory is approximately 220 EUR per month.

Private housing can be found on the Internet at:
http://www.studenten-wg.de
http://www.wg-gesucht.de

Additional help with finding an accommodation will be provided by the international office.