The Business Administration Emphasis in Marketing at New York College offers students a comprehensive and practical education designed to prepare them for dynamic careers in the marketing industry. This specialized program combines foundational business principles with focused marketing coursework, equipping students with the skills necessary to analyze markets, develop effective marketing strategies, and understand consumer behavior. Throughout the program, students gain expertise in areas such as advertising, digital marketing, market research, branding, sales management, and strategic planning, enabling them to thrive in a competitive business environment.
Designed for aspiring marketing professionals, the curriculum emphasizes hands-on learning through real-world projects, case studies, and internships, fostering critical thinking and problem-solving abilities. Students will explore the latest trends and tools in marketing technology, social media, and analytics, ensuring they stay current with industry developments. In addition to technical knowledge, the program also focuses on developing essential soft skills such as communication, teamwork, leadership, and ethical decision-making, which are vital for successful careers in marketing and business management.
The program is structured to provide a balanced blend of academic theory and practical application, with experienced faculty members who bring industry insights into the classroom. Graduates of the Business Administration Emphasis in Marketing at New York College will be well-prepared to pursue careers in marketing management, advertising agencies, brand management, digital marketing firms, or to continue their education with advanced degrees. Overall, the program aims to cultivate innovative, strategic, and adaptable marketing professionals ready to contribute to the growth and success of organizations in a globalized economy.
Detailed Course Facts
Tuition fee Not specified Start date October 2015 Duration full-time 48 months Languages Take an IELTS test
- English
Delivery mode On Campus Educational variant Full-time
Course Content
Most bachelor's degree programs are designed to require 4 academic years of full-time study.
Further Study Options
At New York College: With the BA in Management you are accepted by most MBA and MA or/and MSc programs offered at New York College. Most students choose to combine work with further study by choosing one of our MBA programs, in any business specialization.
At Institutions Abroad: The entry qualifications for graduate studies differ from university to university; however the SUNY/Empire State College degree is accepted by most universities in the U.S. and all in the U.K. Popular universities usually require in addition to the degree a GPA higher than 3.0. If you are interested for study abroad opportunities, contact your advisor early on your studies with us, and through our Student Affairs Department come in contact with our alumni who continued their studies abroad.
English Language Requirements
IELTS band : 6
To study at this university, you have to speak English. We advice you to
take an IELTS test. More About IELTS
Requirements
The admissions process involves a comprehensive review of your academic background, test scores, application essay, recommendations, and activities both in school and in your community.
All candidates for undergraduate admission must submit the following:
- Application for Admission to Undergraduate Study
- Personal statement/essay
- Two letters of recommendation
- Official high school transcripts
- Official transcripts of all college work, including non-credit course work, if any, and for transfer students.
- International students should consult the International Students section.
English Language Requirement
Students are required to have a good standard of English before starting any program. For students whose native language is not English, NYC requires a minimum of TOEFL score of 197 (computer based test), IELTS 6.0, or a recognized equivalent.
All non-native English speakers who do not possess any of the above-mentioned certificates, will be required to take an English language placement test, which is offered at NYC free of charge.
Students that have attained Cambridge Proficiency or TOEFL score of 197 or higher are exempt from the placement test and may enroll full-time.
Work Experience
No work experience is required.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Alumni Study Travel Fund
Scholarships for students who are already attending the University of Reading.
- Amsterdam Merit Scholarships
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than New York College.
The Business Administration Emphasis in Marketing at New York College offers students a comprehensive curriculum designed to prepare them for dynamic careers in the marketing industry. The program combines core business administration courses with specialized marketing studies, ensuring graduates develop both managerial skills and a deep understanding of market strategies, consumer behavior, digital marketing, branding, sales, and analytics. Students benefit from a blend of theoretical knowledge and practical application, often engaging in real-world projects, internships, and case studies that mirror current industry practices. The faculty comprises experienced professionals and academic experts committed to guiding students through the complexities of modern marketing environments. Emphasis is placed on developing critical thinking, creative problem-solving, and effective communication skills—attributes essential for success in competitive markets. Coursework covers areas such as market research, advertising, digital media, international marketing, and ethical considerations in business practices. The program aims to produce versatile graduates capable of working across various sectors including retail, healthcare, technology, finance, and entertainment. Students also gain proficiency with marketing tools, software, and data analysis techniques to make informed decisions and craft compelling marketing campaigns. The degree prepares students for careers such as marketing manager, brand strategist, digital marketing specialist, sales manager, and market analyst. The program supports students in building a professional network through partnerships with businesses and alumni relations, offering opportunities for mentorship and employment after graduation. Overall, the Business Administration Emphasis in Marketing at New York College equips students with a strong foundation in business principles combined with specialized marketing expertise, fostering a pathway to successful careers in a rapidly evolving global marketplace.
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