International Product and Service Management

International Product and Service Management is a dynamic and innovative master’s program offered by the Ansbach University of Applied Sciences, designed to prepare students for leadership roles in the global marketplace. The program focuses on developing advanced skills in the management of products and services across diverse industries and geographical regions, emphasizing international and intercultural competence, strategic thinking, and sustainable business practices. Students will gain a comprehensive understanding of the entire lifecycle of products and services, from conception and development to marketing, distribution, and after-sales support, all within an international context. The curriculum is structured to combine theoretical foundations with practical application, enabling students to analyze market trends, evaluate customer needs, and implement effective management strategies. Modules cover topics such as international marketing, innovation management, digital transformation, supply chain logistics, data analytics, and quality management, equipping students with a versatile toolkit for the modern business environment. The program also emphasizes soft skills such as leadership, communication, and teamwork, which are essential for managing international projects and cross-cultural teams. The dual approach of classroom learning and real-world projects prepares graduates for careers in multinational corporations, consultancy firms, start-ups, or entrepreneurial ventures. The program encourages international mobility and offers opportunities for internships and exchange semesters at partner universities worldwide, fostering a global perspective. Graduates of International Product and Service Management will be well-positioned to develop and implement innovative solutions that meet evolving market demands, contribute to sustainable economic growth, and create value for organizations and society at large. This program is ideal for ambitious students seeking a comprehensive education that combines technical knowledge, strategic insight, and international exposure to excel in today's interconnected business landscape.

Study abroad unit(s)

One semester can be studied at Universidad Politécnica de Valencia. This semester abroad will earn the student a double degree from both Ansbach University and Universidad Politécnica de Valencia.

Language requirements

In an interview, applicants have to prove sufficient knowledge of the English language and some basic knowledge of German. The interview will be conducted and evaluated by two professors. As all classes are taught in English, fluency in this language is absolutely necessary.

Academic requirements

A university degree or an equivalent degree with professional qualification is required.
The course has to be related in terms of subject-specific content to the Master's programme "International Product and Service Management". Degrees in Business Administration or Industrial Engineering are considered to be content-related.
All other university courses will be evaluated as individual cases according to the relevant regulations for studies and examination.

The International Product and Service Management program at Ansbach University of Applied Sciences offers various financing options to support students throughout their studies. Tuition fees are structured to be accessible and competitive, with specific costs detailed on the official university website. Typically, students are required to pay semester contributions, which include administrative fees, student union fees, and other institutional charges. These fees are generally modest compared to private institutions, making the program accessible to a wide range of students.

In addition to tuition, students can explore government funding opportunities such as state-funded student loans, scholarships, and grants. The Bavarian Scholarship Program provides financial assistance to eligible students based on academic performance and financial need. International students may also qualify for specific scholarships aimed at promoting diversity and supporting international scholars. Furthermore, the university encourages students to seek external funding sources, including Erasmus+ scholarships for exchange programs within Europe, which can significantly reduce travel and accommodation expenses during modules abroad.

Part-time employment is another common means of financing studies for students enrolled in the program. The university's campus is located in Ansbach, a city with a supportive environment for student jobs in retail, hospitality, and administrative roles. Many students work part-time to supplement their income and gain practical experience concurrent with their academic studies.

Student loans are available through various German and European financial institutions, often with favorable repayment terms for students in higher education. The university also provides guidance and resources on financial planning, budgeting, and applying for funding to ensure students are well-informed about available options.

Additionally, some students may benefit from employer sponsorships or company internships that include financial stipends or remuneration. Such arrangements can help alleviate financial burdens while providing valuable industry experience relevant to the program.

Overall, the financing of studies in International Product and Service Management is supported by a combination of university fees, government and private scholarships, external funding opportunities, part-time work, and potentially employer-sponsored internships. The university's goal is to facilitate access to quality education by offering multiple financial aid avenues, ensuring students can focus on their academic and professional development without undue financial stress.

International Product and Service Management at Ansbach University of Applied Sciences is a forward-looking programme designed to equip students with the skills and knowledge necessary to succeed in the global marketplace. The curriculum focuses on the development, marketing, and management of products and services in an international context, preparing graduates to operate efficiently across diverse markets and cultural environments. Leading modules include strategic management, marketing, innovation, digital transformation, and customer relationship management, providing a comprehensive understanding of the modern business landscape. Students have the opportunity to learn through a combination of theoretical coursework and practical projects, often collaborating with international companies to gain real-world experience. The programme emphasizes interdisciplinary approaches, integrating insights from business administration, communication, and technology to ensure students are well-rounded and adaptable. International mobility is encouraged, with options for exchange semesters abroad, fostering cross-cultural competencies and global networking. The faculty comprises experienced professionals and academics dedicated to mentoring students and supporting their career development. Graduates of the programme are prepared for roles in product development, marketing management, consultancy, and entrepreneurial activities within international companies. The institution also offers robust career services, including internships, workshops, and industry events, to facilitate employment opportunities after graduation. This programme is ideal for students seeking an international career in product and service management, combining practical skills with academic excellence and intercultural awareness to meet the demands of today’s interconnected world.