The programme consists of lectures, seminars, practical elements, workshops, excursions, small group discussions and tutorials, combining in-class learning with learning-by-doing elements. The ECTS system allows for individual choices according to the programme outline.
The first year of this three-year programme provides an intensive programme of study which includes, among others, the following modules:
- Economics and International Wine Markets
- Marketing Basics
- Business Operations
- General and Corporate Law
- International Product Profiles
- Sensory Evaluation
- Food and Wine Law
- English and German
- Information Technology
In the second year the focus of the programme shifts to combine theory-based education with practice-oriented applications. The second year includes the following modules:
- Business Management
- Wine and Beverage Marketing
- Marketing project France
- Marketing Project Consumer Markets
- Project Southern Europe
- Wine Evaluation
The third year starts with a compulsory internship. The programme then focuses mainly on practice-oriented applications. Modules include:
- Marketing Project Asia
- Marketing Project New World
- Marketing Project Central- and Eastern Europe
- Project Italy, Switzerland and Austria
- Business Simulation
- Business Plan
- Completion of the Bachelor's thesis
Study abroad unit(s)
Students can complete their internship outside Germany. Additionally, excursions are offered.
An internship of twelve weeks is to be completed during the summer break between the fourth and fifth semesters. Programme advisers will assist students in finding an appropriate internship.
Forms of assessment
Written and oral exams in accordance with the guidelines, Bachelor's thesis
For graduation a minimum of 180 ECTS is required.
The objective of the programme is to prepare students for a career in the international wine business. We therefore educate our students in such a way that they are "job ready", meaning that rather than learning theories by heart, students are trained, using modern teaching methods, to apply their scientific knowledge to solve problems. Internships during the programme help students to develop and excel in competences and skills that form the basis for their future careers.