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The Luxury, Fashion, and Sales Management program at the International School of Management offers students a comprehensive and in-depth education tailored to the dynamic world of luxury brands, fashion industries, and sales strategies. Designed for aspiring professionals seeking to excel in these competitive fields, this program combines theoretical knowledge with practical skills, enabling graduates to effectively navigate and influence the global luxury market. Throughout the course, students explore key topics such as brand management, innovative marketing techniques, retail strategies, consumer behavior, and digital transformation in fashion and luxury industries. The curriculum emphasizes developing managerial competencies critical for leadership roles in luxury brands, fashion houses, and sales organizations. Additionally, students gain practical experience through internships, workshops, and industry collaborations, fostering networking opportunities and real-world insights. The program also focuses on sustainability issues and ethical considerations pertinent to luxury and fashion sectors, preparing students to contribute responsibly to industry evolution. With a diverse faculty comprising industry experts and academics, the program ensures that students receive both theoretical grounding and practical perspectives. Graduates of this program are equipped to pursue careers in luxury brand management, fashion marketing, retail management, sales leadership, and entrepreneurial ventures within the luxury and fashion sectors. By combining innovative curriculum content, international exposure, and hands-on learning, the Luxury, Fashion, and Sales Management program provides an ideal pathway for those aiming to become influential leaders in the global luxury and fashion industries.
Educational organisation
Students are expected to complete the Master's in Fashion Management in three semesters, plus the Master's thesis. In the first semester, you will learn about various sales structures and also how to choose the right properties for your retail strategy. Pricing and product development for luxury goods additionally play a role at the start of the course. This forms the basis for modules focusing on customer relations management, brand management, and design management.The third semester of the Master's in Fashion Management course is spent at an ISM partner university. This gives students a better understanding of the international perspectives of the chosen field and promotes cross-cultural skills. The Master's degree course incorporates a placement component and integrates practical projects into the lectures.
Study abroad unit(s)
Participants spend the third semester of the programme at one of the ISM partner universities in Europe or overseas.Internships
A twelve-week, compulsory internship in an international context during the first and second semesters guarantees a high level of practical relevance.Language requirements
Applicants should provide proof of English proficiency through one of the following:- TOEFL - minimum 80 points (Internet-based)
- at least 30 ECTS in a university programme conducted exclusively in English
- university degree in English studies
- native speaker of English (to be evaluated on an individual basis)
Academic requirements
The prerequisite for admission to the Master of Arts in International Business is a completed first study programme with a minimum study period of six semesters and a final grade conferred by:- a university or
- an equivalent foreign higher education institution
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