Marketing

Description

This vocationally orientated degree combines business management with contemporary marketing theory and practice. It is professionally accredited by the Chartered Institute of Marketing.

Topics covered include global marketing, consumer behaviour, management and organisation, and growth in a globalised economy.

An optional year studying or working abroad boosts your employability.

You gain significant real-world business experience and benefit from our strong links with globally recognised companies, preparing you for a career in management or as an entreprenuer.

You will study in our dedicated £45m city-centre Business School building in Newcastle's business district.

Quality and ranking

The quality of the marketing degrees at Newcastle is recognised with a top 5 ranking in The Complete University Guide 2015.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 12075 Year (Non-EEA)

• English

Course Content

Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.

Please be aware that programme modules do change and therefore may differ for your year of entry.

Stage 1

Compulsory modules

• ACC1003 Introduction to Accounting and Finance (for Business School Students)
• ACE1003 Economics for Business and Marketing
• MKT1002 Introduction to Marketing
• BUS1001 Introduction to Management and Organisation
• BUS1004 Business Emergence and Growth
• MAS1403 Quantitative Methods for Business Management

Stage 2

Compulsory modules

• BUS2032 Service Operations Strategy and Management
• BUS2025 Managing Human Resources
• MKT2001 Global Marketing
• MKT2004 Research Methods for Business and Marketing

Optional modules

You take 40 credits from the following optional modules:

• ACE2012 Managerial Economics
• ACE2013 Statistics for Marketing and Management
• BUS2011 Business Enterprise
• BUS2019 Understanding Work and Organisations
• MKT2006 Buyer Behaviour and Communications
• MKT2008 Services Marketing
• NCL2007 Career Development for Second Year Students
• SPA1001 Business Spanish

Work placement/study abroad (optional)

Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.

Stage 3

Compulsory modules

• MKT3096 Contemporary Marketing Dissertation OR
• MKT3097 Marketing Consultancy Project OR
• BUS3051 Management Studies Dissertation OR
• BUS3053 Management Consultancy Project
• MKT3012 Direct and Digital Marketing
• BUS3050 Management and Creativity, Design and Innovation

Optional modules

You take 40 credits of optional modules from the following list:

• MKT3006 Advertising and Integrated Brand Promotion
• MKT3004 Analytical Techniques for Marketing
• MKT3007 Strategic Marketing for Competitive Advantage
• MKT3010 Marketing/Management Placement Review
• MKT3095 Cultural and Heritage Marketing
• BUS3004 Electronic Business
• BUS3047 Management in Practice (with Business Game)
• BUS3021 International Human Resource Management AND
• BUS3024 Critical Perspectives on Human Resource Management in Britain
• NCL3007 Career Development for Final Year Students
• SPA2001 Business Spanish 2

English Language Requirements

IELTS band : 6.5 TOEFL iBT® test : 90

To study at this university, you have to speak English. We advice you to

Requirements

All candidates are considered on an individual basis. If your qualifications are not listed here, please see our additional entry requirements web pages to find out which other qualifications are considered.

- A Levels

AAB. Any subject combinations accepted excluding General Studies. GCSE Mathematics and English (minimum grade B) required if not taken at A or AS level.

- Scottish Qualifications

AAABB at Higher Grade. Mathematics and English required at grade 2 Standard Grade (or Intermediate 2 equivalent) if not offered at Higher Grade. Combinations of Highers and Advanced Highers accepted.

- International Baccalaureate

35 points. Standard Level Mathematics or Mathematical Studies required at grade 5 if not offered at Higher Level.

- Irish Leaving Certificate

A1A1A1B1B at Higher Level, normally to include Mathematics.

- Access Qualifications

Level 3 units in Mathematics or Quantitative Methods and Marketing are essential. At least 30 level 3 credits at Distinction and in addition at least 15 level 3 credits at a minimum of Merit.

- BTEC Level 5 HND

In a relevant subject to include at least 90 credits at Merit grade and 90 credits at Distinction grade. GCSE Mathematics and English (minimum grade B) required.

- BTEC Level 3 Extended Diploma (formerly BTEC National Diploma)

Overall DDD. Business-related subjects preferred. GCSE Mathematics and English (minimum grade B) required.

- Cambridge Pre-U

D3,D3,M2 in Principal Subjects. GCSE Mathematics and English (minimum grade B) required if not taken at a higher level.

- English Language Requirements

For this degree you will need a minimum score of IELTS 6.5 or equivalent.
Visit our International Students webpages to find out more about our English language admission requirements and English language support courses offered by INTO Newcastle University.

- International Foundation Programmes

If you are an international student and you do not meet the academic and English language requirements specified above, you should consider a preparation course at INTO Newcastle University, which will help to prepare you for study on this degree course. INTO Newcastle University is based on the University campus and offers a range of courses including the International Foundation in Business and Management and the International Diploma.

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than Newcastle University.

Accreditation

The marketing element of this degree will provide you with the relevant skills and help prepare you for professional accreditation by the Chartered Institute of Marketing by offering exemptions from some of the examinations required to achieve this.