Marketing and Management

Description

This programme is designed for students who are looking for a career in the marketing, branding and related business functions while still gaining a broad understanding of management. You will study the key principles of marketing, marketing strategy and branding, marketing communications, market research and the behavioural aspects of marketing, alongside core management disciplines.

Career options include marketing and branding consultancies or working in the marketing function in a wide range of industries, including advertising and market research.

Why Choose Us?

Thank you for showing an interest in the Undergraduate Degrees offered by Norwich Business School at the University of East Anglia. By choosing us, you will be joining a Business School with a vibrant atmosphere and an excellent reputation in teaching and research.

Managing within organisations is both an art and a science. It hinges upon the ability to understand social behaviour; it relies on being able to handle successfully the somewhat contradictory processes of controlling action while fostering motivation, creativity and commitment.

Reflecting this view, Norwich Business School adopts an approach to teaching and learning that is designed to promote academic achievement as well as developing the potential for future managerial excellence. We are committed to instilling confidence in our students.

Our degree programmes provide for the intellectual development of the student to enable you to function effectively, within a wide range of business sectors, by adopting a strong managerial perspective.

Norwich Business School students have consistently rated our teaching and their overall satisfaction of the student experience among the highest for the last five years through the NSS. We are also rated as "Excellent" by the Higher Education Quality Assurance Agency, scoring 23 out of a maximum 24 points.

We hope you will find all the information you need from our website, but please do contact Norwich Business School if you have any further queries. We would be pleased to welcome you at the beginning of the next academic year.

Detailed Course Facts

• EUR 10550 Semester (EEA)
• EUR 14400 Semester (Non-EEA)

UK/EU Students: £9,000. International Students: £12,300

• English

Course Content

Year 1

The first year follows the same course of study as our other BSc degrees providing a broad-based introduction to the key Business School disciplines.

Year 2

Second year modules are designed to enable you to build on both the marketing and the broader management topics introduced in the first year. You will study the following modules:

Strategic Marketing and Brand Management: in this module you will analyse the strategic role of marketing within the organisation and explore the development and management of brands.

Marketing Communications: you will explore the fundamental concepts, theories, techniques and challenges involved in managing the organisation's integrated marketing communications mix.

Operations Strategy and Management: aims to equip you with the relevant knowledge and management skills necessary to effectively and efficiently develop strategies for the delivery of high quality services and/or goods in complex and dynamic environments.

Human Resource Management: develops an understanding and critical awareness of people resourcing and performance management.

Developing Management Skills: building on the first year module Developing Business Skills, this module will extend your ability to work numbers and words in a management context as well as developing teamwork and personal development skills.

You will also choose one further module from a list including languages.

Year 3

You will study the following modules:

Market Research: in which you will undertake the collection, analysis and presentation of market research data and explore the commissioning, interpretation and strategic use of market research.

Behavioural Aspects of Marketing: you will analyse the forces underpinning consumer behaviour, exploring the meanings that products, brands and possessions have in consumers' everyday lives.

Strategic Management: aims to provide an understanding of theory and practice for executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: Entrepreneurship and Small Business Management; Management Consulting and Development; Project Management; Integrated Business Decision Making.

You will take one module from a range of more advanced and integrated topics including: Management of Innovation and Creativity; Retail Management; Supply Chain Management: Strategy and Design; Contemporary Workplace Relations; Corporate Governance; Marketing, Social Responsibility and the Law; Strategic Corporate Sustainability.

You will take one final module, drawn from a list including the options above and languages.

English Language Requirements

IELTS band : 6.5 TOEFL iBT® test : 92

To study at this university, you have to speak English. We advice you to

Requirements

Candidates will be expected to have 3 A levels (see below for typical offer). Please note: We do not accept A level General Studies as one of these.

Candidates with equivalent qualifications to the A level requirement are encouraged to apply (eg International Baccalaureate; Access to Higher Education certificate). International candidates are also actively encouraged to access the University's International section of our website.

Students should also have 5 GCSEs at Grade C or equivalent including English and Mathematics (grade B).

• A Levels: ABB excluding General Studies
• International Baccalaureate: 32 with at least 5 in Standard Level Maths
• Scottish Advanced Highers: ABB (acceptable on its own or in combination with other qualifications)
• Irish Leaving Certificate:AABBBB
• Access Course: Pass with Distinction in 36 credits at level 3 and Merit in 9 credits at Level 3
• HND: Please contact nbs.ug.admiss@uea.ac.uk for further information
• European Baccalaureate:75%

• Students for whom English is a foreign language

Applications from students whose first language is not English are welcome. We require evidence of proficiency in English (including writing, speaking, listening and reading). Recognised English Language qualifications include:

• IELTS: 6.5 overall (minimum 5.5 in all components)
• TOEFL: Internet-based score of 92 overall (minimum 21 in the listening and writing components; 22 in the reading component; and 23 in the speaking component)
• PTE: 62 overall (minimum 51 in all components)

If you do not meet the academic and or English requirements for direct entry our partner, INTO University of East Anglia offers guaranteed progression on to this undergraduate degree upon successful completion of a preparation programme. Depending on your interests, and your qualifications you can take a variety of routes to this degree:

• International Foundation in Business and Economics
• International Foundation in Humanities and Law
• International Diploma in Business Management and Economics

Work Experience

No work experience is required.

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of East Anglia.