Marketing and Media

Digital media has had a profound influence on the marketing landscape. Google Adwords, 
email marketing, online PR, paid search, SEO and social media are all essential elements for marketing success, and for any business wishing to build mutually rewarding relationships 
with its customers.

This course offers a unique blend of marketing strategy, brand management and digital production, which will set you apart in the job market. As well as learning about the theories modern marketing is built on, you’ll develop a thorough understanding of both traditional and emerging media, and have opportunities to hone your practical skills in media-related technologies that can be applied in a marketing context.

Key features

• You’ll be taught by widely published academics, professional marketers and award-winning media producers – all with industry experience.
• You’ll use high-quality media facilities with professional studio spaces, industry-standard digital workstations for all production areas, a specially equipped theatre for screenings and digital production tools.
• This course emphasises a balance between theoretical understanding and practical application in both professional marketing and media.
• Competitive and selective intake into this course ensures you’ll graduate with exceptional skills to meet the demands of future employers.

Specific minimum requirements:

The following outlines the units (subjects) to be studied within this degree

100 LEVEL

• Accounting in Society
• Principles of Management 
• Australian Media 
• Media Cultures 
• Introduction to Digital Media 
• Marketing Fundamentals
• Business Statistics 

200 LEVEL

• Marketing Research 
• Consumer Behaviour 
• Integrated Marketing Communications 
• International Public Relations and Advertising 
• Narrative Journalism 
• Music and Arts Journalism 
• Documentary Media: Forms, Histories, Futures 
• Photo Media 
• Sound Cultures 

300 LEVEL

• Advanced Issues in Marketing and Media 
• Media Internship
• Public Relations and Social Media
• Marketing Strategy 
• Marketing and Management Law 
•  E-Marketing 
• Social Marketing and Sustainability 
• Brand Management 

To be eligible to apply to Macquarie University for an undergraduate program, you must have one of the following:

• A recognised secondary (high school) qualification
• A recognised University Foundation course
• A recognised two or three year Diploma
• At least one year of a university degree from a recognised institution

Assumed knowledge

HSC Mathematics General 2 (or equivalent).

English language requirements

IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent

All applicants for undergraduate or postgraduate coursework studies at Macquarie University are required to provide evidence of proficiency in English.

You may satisfy the English language requirements if you have completed:

• senior secondary studies equivalent to the NSW HSC
• one year of Australian or comparable tertiary study in a country of qualificatioN

The university offers scholarships to students to address financial need or hardship, academic excellence, sporting achievement and in recognition of outstanding character. It can also provide financial assistance with loans and grants to students who have difficulty with basic living expenses and help with fees. Each year Macquarie University awards around $2.5 million in scholarships, most of which are given on the basis of financial need or other hardship.