Marketing and Media

The Bachelor of Marketing and Media at Macquarie University offers students a comprehensive and dynamic education in the fields of marketing, media, and communications. This innovative program is designed to equip students with the essential knowledge and practical skills needed to thrive in the rapidly evolving digital landscape and traditional marketing environments. Throughout the course, students will explore core concepts such as consumer behaviour, branding strategies, digital marketing techniques, media planning and buying, content creation, and the impact of social media on modern marketing practices.

The program emphasizes a hands-on approach, combining theoretical studies with real-world applications through diverse projects, case studies, and industry placements. Students will develop critical thinking, creativity, and analytical skills, enabling them to design effective marketing campaigns and media strategies tailored to various audiences and platforms. The curriculum also includes training in research methods, data analysis, and the ethical considerations of marketing and media practices, ensuring graduates are prepared to navigate the complex regulatory and societal issues facing industry professionals today.

Located at Macquarie University, known for its strong industry links and innovative teaching methods, this program offers students access to experienced instructors, state-of-the-art facilities, and a vibrant network of industry partnerships. Graduates of the Bachelor of Marketing and Media gain the credentials and confidence to pursue careers in advertising, digital marketing, media planning, brand management, content creation, and public relations. The program's interdisciplinary approach prepares students to adapt to ongoing technological advancements and changing consumer preferences, making them valuable assets in the fast-paced world of marketing and media. Whether aiming to work in multinational corporations, small agencies, or entrepreneurial ventures, students will leave with a versatile skill set and a deep understanding of the strategic role marketing and media play in today’s global economy.

Specific minimum requirements:

The following outlines the units (subjects) to be studied within this degree

100 LEVEL

• Accounting in Society
• Principles of Management 
• Australian Media 
• Media Cultures 
• Introduction to Digital Media 
• Marketing Fundamentals
• Business Statistics 

200 LEVEL

• Marketing Research 
• Consumer Behaviour 
• Integrated Marketing Communications 
• International Public Relations and Advertising 
• Narrative Journalism 
• Music and Arts Journalism 
• Documentary Media: Forms, Histories, Futures 
• Photo Media 
• Sound Cultures 

300 LEVEL

• Advanced Issues in Marketing and Media 
• Media Internship
• Public Relations and Social Media
• Marketing Strategy 
• Marketing and Management Law 
•  E-Marketing 
• Social Marketing and Sustainability 
• Brand Management 

To be eligible to apply to Macquarie University for an undergraduate program, you must have one of the following:

• A recognised secondary (high school) qualification
• A recognised University Foundation course
• A recognised two or three year Diploma
• At least one year of a university degree from a recognised institution

Assumed knowledge

HSC Mathematics General 2 (or equivalent).

English language requirements

IELTS of 6.5 overall with minimum 6.0 in each band, or equivalent

All applicants for undergraduate or postgraduate coursework studies at Macquarie University are required to provide evidence of proficiency in English.

You may satisfy the English language requirements if you have completed:

• senior secondary studies equivalent to the NSW HSC
• one year of Australian or comparable tertiary study in a country of qualificatioN

The university offers scholarships to students to address financial need or hardship, academic excellence, sporting achievement and in recognition of outstanding character. It can also provide financial assistance with loans and grants to students who have difficulty with basic living expenses and help with fees. Each year Macquarie University awards around $2.5 million in scholarships, most of which are given on the basis of financial need or other hardship. 

The Bachelor of Marketing and Media at Macquarie University is a comprehensive undergraduate program designed to equip students with a broad range of skills and knowledge essential for careers in marketing, media, advertising, and related fields. The program emphasizes both theoretical understanding and practical application, allowing students to develop critical thinking, creativity, and strategic skills necessary to succeed in dynamic and competitive markets. Throughout the course, students will explore core concepts such as consumer behavior, digital marketing, media strategy, branding, market research, and communication techniques. The curriculum integrates cutting-edge technologies and industry practices to ensure graduates are prepared for evolving media landscapes, including social media, digital platforms, and data analytics.

Students benefit from a combination of lectures, workshops, and real-world projects, often collaborating with industry partners to gain hands-on experience. Macquarie University’s strong industry links and emphasis on practical learning provide opportunities for internships, industry placements, and networking events, enhancing employability upon graduation. The program also emphasizes the importance of ethical marketing and media practices, ensuring students are aware of the social and environmental responsibilities involved in modern marketing initiatives. With access to state-of-the-art facilities and resources, including digital laboratories and media production studios, students are encouraged to develop their creativity and technical skills.

The Bachelor of Marketing and Media prepares graduates for diverse career paths such as digital marketing specialist, media planner, advertising executive, brand manager, content creator, and media analyst. The interdisciplinary nature of the program provides a solid foundation for pursuing postgraduate studies in related fields, should students wish to further their education. With a focus on contemporary issues and innovative approaches, the program ensures graduates are well-positioned to adapt to rapid technological changes and the evolving needs of the media and marketing industries. This degree is suitable for students interested in understanding how brands communicate with audiences in a digital age and who aspire to be future leaders and innovators in marketing and media sectors.