Marketing

The University of Calgary offers a comprehensive Bachelor's degree in Marketing designed to equip students with the essential skills and knowledge needed to succeed in today's dynamic business environment. This program provides a solid foundation in core marketing principles, including consumer behavior, market research, digital marketing, advertising, brand management, and strategic planning. Students will explore the latest trends and technologies shaping the marketing industry, preparing them to develop innovative solutions for a diverse range of business challenges.

Throughout their studies, students have opportunities to engage in real-world projects, internships, and case studies that foster practical experience and critical thinking. The curriculum emphasizes the importance of ethical practices and social responsibility in marketing decisions, encouraging students to consider the broader impact of their work. Faculty members bring extensive industry experience and academic expertise, guiding students through theoretical concepts and their applications in real business scenarios.

The program also offers specialization options allowing students to focus on areas such as digital marketing, international marketing, or consumer analytics, enabling tailored career pathways. Graduates of the Marketing program at the University of Calgary are well-prepared to pursue careers in advertising agencies, corporate marketing departments, consulting firms, and entrepreneurial ventures. They emerge with strong analytical, communication, and leadership skills, making them valuable contributors to any organization. Overall, the program aims to develop innovative, strategic thinkers who are ready to lead and adapt in the evolving landscape of marketing in a globalized economy.

The Bachelor of Commerce in Marketing at the University of Calgary is a comprehensive undergraduate program designed to equip students with essential knowledge and practical skills necessary for success in the dynamic field of marketing. Throughout the program, students will explore core concepts such as consumer behavior, market research, digital marketing strategies, branding, advertising, and sales management. The curriculum integrates theoretical foundations with real-world applications, enabling students to develop critical thinking and analytical abilities crucial for identifying market opportunities and crafting effective marketing campaigns.

Students will engage with a diverse range of courses that cover key aspects of marketing, including strategic marketing planning, data analytics, social media marketing, and international marketing. The program emphasizes experiential learning through case studies, group projects, and internships, providing students with valuable industry exposure and hands-on experience. Collaboration with local and global companies allows students to apply their knowledge in practical settings, fostering a deeper understanding of marketing challenges and solutions.

The program also focuses on developing soft skills such as communication, teamwork, and ethical decision-making, which are vital for leadership roles in marketing. Students will learn how to leverage emerging technologies and digital platforms to reach target audiences effectively and ethically. Courses are taught by faculty members who are experts in their fields, bringing current research and industry insights into the classroom.

Beyond technical skills, the program encourages entrepreneurial thinking and innovation, preparing graduates to contribute creatively to the marketing industry or to pursue advanced studies. Upon graduation, students will be well-prepared for careers in advertising, brand management, market research, digital marketing, sales, and other related fields. The Bachelor of Commerce in Marketing at the University of Calgary aims to produce adaptable, innovative, and ethically responsible marketing professionals who can thrive in a globalized economy.

The Bachelor of Commerce in Marketing program at the University of Calgary offers a comprehensive curriculum designed to equip students with essential knowledge and skills in marketing principles, strategic planning, consumer behavior, and digital marketing. Students are required to complete core business courses including Principles of Marketing, Financial Accounting, Managerial Accounting, Business Law, and Business Ethics to establish a solid foundation in business fundamentals. The program emphasizes the development of analytical and critical thinking skills through courses such as Marketing Research, Consumer Behaviour, and Marketing Strategy, enabling students to interpret market data and formulate effective marketing plans.

Advanced coursework includes topics like Digital Marketing, Brand Management, International Marketing, and Marketing Analytics, preparing students for the dynamic and global nature of the marketing industry. Students must also complete a series of elective courses allowing specialization in areas such as e-commerce, advertising, or sales management. In addition to coursework, the program requires participation in practical learning experiences such as case competitions, internships, and project work to foster real-world application of marketing concepts.

A capstone course synthesizes the knowledge gained throughout the program, engaging students in comprehensive marketing projects to demonstrate their ability to develop strategic marketing solutions. To graduate, students must complete a specified number of credits, typically including at least 120 semester hours, with certain courses having prerequisites that must be fulfilled beforehand. The program encourages active student engagement through seminars, workshops, and industry networking events, providing insights into current marketing practices and trends. Additionally, students are expected to maintain a minimum GPA as mandated by the Faculty of Business. Overall, the program aims to develop well-rounded marketing professionals capable of contributing innovatively and effectively to diverse business environments.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Calgary offers a comprehensive range of financing options for students enrolled in its Marketing programs. Funding opportunities include government loans and grants such as the Canada Student Loans Program and provincial assistance programs, which provide financial support based on the student's financial need and academic standing. Merit-based scholarships are available for high-achieving students, recognizing outstanding academic performance and leadership qualities; these scholarships often do not require repayment and can significantly offset the costs of education. The university also provides specific awards and bursaries for students demonstrating financial need or belonging to underrepresented groups, aiming to promote diversity and access within the program.

Students are encouraged to explore external funding sources, including private scholarships offered by organizations, corporations, and community groups that support marketing and business students. The university’s Financial Aid Office provides guidance on application procedures, eligibility criteria, and deadlines for these opportunities. In addition, many students finance their studies through part-time employment; the university’s career services facilitate connections to on-campus and local employment options suitable for students’ schedules.

Paying for a Marketing degree at the University of Calgary can also involve payment plans that allow students to divide tuition fees into manageable installments over the semester. Moreover, tuition fees vary depending on the program level and course load, but, generally, the university strives to keep costs competitive. Students can also consider obtaining student lines of credit from banks, which often offer preferential interest rates to enrolled students.

For international students, additional financial options include scholarships specific to international students, as well as the possibility of part-time work permitted under their study permits. The university frequently updates its financial aid offerings and promotes early application for funding opportunities to maximize eligibility. Overall, the University of Calgary is committed to supporting its students financially through a combination of internal awards, government aid, external scholarships, and employment opportunities, making a Marketing degree accessible to a diverse student body.

The Bachelor of Commerce (BComm) in Marketing at the University of Calgary is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge necessary for successful careers in marketing and related fields. The program offers a robust curriculum that integrates core business principles with specialized marketing courses, emphasizing practical application and strategic thinking. Students will explore various aspects of marketing, including consumer behavior, market research, branding, digital marketing, advertising, sales, and international marketing. The program encourages the development of analytical skills, creativity, and ethical decision-making, preparing graduates to navigate the dynamic and competitive marketing environment.

Throughout their studies, students have opportunities to engage in real-world projects, internships, and case competitions, fostering experiential learning. The university's strong connections with alumni and industry partners provide valuable networking opportunities and insights into current marketing trends and practices. The Program also offers flexibility, allowing students to tailor their coursework according to their interests and career aspirations through elective courses and minors. Upon graduation, students are well-prepared for roles in marketing management, advertising, market research, sales, product development, and other related fields.

Moreover, the University of Calgary emphasizes a global perspective, encouraging students to understand international markets and cross-cultural communication. The faculty comprises experienced academics and industry practitioners who are committed to providing high-quality education and mentorship. The program may include opportunities for study abroad experiences, further enhancing global awareness and intercultural competence. In addition to traditional classroom learning, students can participate in workshops, seminars, and networking events to complement their academic studies.

Overall, the Bachelor of Commerce in Marketing at the University of Calgary aims to develop well-rounded professionals with strong analytical, communication, and strategic skills, capable of contributing effectively to organizations in a wide range of industries across the globe. The program’s combination of theoretical knowledge, practical experience, and industry engagement ensures graduates are competitive candidates in the evolving marketing landscape.