Marketing

Marketing at the University of Essex is a dynamic and comprehensive undergraduate programme designed to equip students with the essential knowledge, skills, and practical experience needed to succeed in the fast-paced world of marketing and business. The course offers a blend of theoretical foundations and real-world applications, ensuring graduates are well-prepared for diverse careers in marketing, advertising, digital media, and related fields. Throughout the programme, students explore core topics such as consumer behaviour, market research, strategic marketing, branding, digital marketing, and marketing communications. The curriculum is structured to foster critical thinking, creativity, and analytical skills, enabling students to develop innovative marketing strategies tailored to various sectors and audiences.

Students benefit from engaging lectures, practical workshops, case studies, and industry projects that bring learning to life. The programme emphasizes the importance of digital literacy, data analysis, and understanding technological advancements shaping modern marketing landscapes. Students also have opportunities to undertake work placements and internships, gaining valuable industry experience and professional networks. The university's strong links with leading marketing firms and organizations provide valuable opportunities for internships, guest lectures, and collaborative projects. The programme aims to produce graduates who are adaptable, strategic thinkers, and effective communicators, ready to meet the challenges of an ever-evolving marketing environment. With a focus on global perspectives and intercultural understanding, the course prepares students for international careers and cross-cultural marketing roles. Upon graduation, students will be equipped with the knowledge to analyze markets, craft compelling marketing campaigns, and contribute to business growth and innovation.

Detailed Course Facts

• GBP 9000 Year (EEA)
• GBP 11950 Year (Non-EEA)

• English

Course Content

Our courses are characterised by choice and flexibility. Studying at Essex is about discovering yourself, so your course combines compulsory ('core') and optional modules to ensure you gain key knowledge in the discipline while having as much freedom as possible to explore your own interests. Our modules change from year to year in response to new developments and innovation, but our module directory can show you which modules are available to our current students.

Example structure

Because of our interdisciplinary approach, many of our courses offer a wide selection of available modules, often including options from departments other than your own. Your course content will therefore depend on your own unique interests, but the structure below gives an example of what’s available to you.

Year 1

• Business Creation and Growth (core)
• Business Economics (core)
• Introduction to Accounting and Finance (core)
• Principles of Markets, Marketing and Selling (core)
• Research & Study Skills for Professional Development (core)

Year 2

• Managing Innovation (core)
• Business Research Methods (Core)
• Contemporary Issues in Marketing (core)
• Digital Business (optional)
• Contemporary Human Resource Management (optional)

Year 3

• Business Strategy (core)
• International Human Resource Management (core)
• Business-to-Business Marketing
• Management of Marketing Channels (core)
• Business Ethics (optional)
• The Networked Economy (optional)

Please note that module information on our Course Finder provides a guide to course content and is subject to review on an annual basis.

English Language Requirements

IELTS band : 6

To study at this university, you have to speak English. We advice you to

Requirements

• A-levels: ABB-BBB
• GCSE Mathematics: C
• GCSE English: C
• IB: 32-30 points, including Standard Mathematics grade 4 (we consider IB certificates at the Higher level on a case-by-case basis)
• BTEC qualifications, in relevant disciplines, will be considered on an individual basis, depending on the units studied. The standard required is generally at Distinction level.
• Achievement of the Access to HE Diploma with a minimum of 6 level three credits at distinction and the remainder at merit (or above) or achievement of the Access to HE Diploma with a minimum of 45 level three credits at merit (or above).

English language requirements for applicants whose first language is not English: IELTS 6.0 overall with minimum 5.5 in each component (or equivalent). Different requirements apply for second year entry.

Work Experience

No work experience is required.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Related Scholarships*

• Academic Excellence Scholarship

  "The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."

• Access Bursary

  Bursary for UK students all subjects where the variable tuition fee rate is payable.

• Alumni Bursary

  Alumni Bursary for UK Undergraduate students

* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than University of Essex.

Funding

For up-to-date information on funding opportunities at Essex, please visit: www.essex.ac.uk/studentfinance.

Marketing is a dynamic and essential aspect of modern business that involves understanding customer needs, creating value, and communicating effectively to foster customer relationships. The Marketing degree program at the University of Essex is designed to provide students with comprehensive knowledge and practical skills in this diverse field. The curriculum covers fundamental concepts such as market research, consumer behavior, branding, digital marketing, advertising, and strategic planning. Students will explore how companies analyze markets, identify opportunities, and develop integrated marketing strategies to achieve competitive advantage.

The programme emphasizes the importance of digital innovation, data analytics, and social media as key tools in contemporary marketing practices. Through a combination of lectures, case studies, group projects, and real-world assignments, students gain hands-on experience in developing marketing campaigns, managing brands, and leveraging digital platforms for effective communication. The university's strong links with industry partners and businesses enable students to benefit from guest lectures, internships, and networking events, facilitating practical insights and employment opportunities after graduation.

Additionally, the program encourages critical thinking and creativity, fostering an understanding of ethical considerations and sustainability within marketing. The interdisciplinary approach combines business principles with behavioral sciences, enabling students to analyze consumer motivations and market trends. The diverse student body and international focus prepare graduates for global careers in marketing, advertising agencies, media firms, or corporate marketing departments.

Students also have access to state-of-the-art facilities and resources, including marketing labs, dedicated software, and online databases, ensuring they are well-equipped for academic and professional success. The University of Essex’s emphasis on research-led teaching means that students are exposed to cutting-edge theories and developments in the marketing field, supported by expert faculty who are active researchers and industry consultants.

Overall, the Marketing program aims to develop highly skilled graduates who are capable of devising innovative marketing solutions, adapting to the rapidly changing business environment, and making significant contributions to organizations worldwide. Upon successful completion of the degree, students receive a recognized qualification that opens doors to diverse career paths within marketing, communications, branding, and market analysis sectors.