Marketing

The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

• Develop an advertising campaign
• Manage the rollout of a new product to market
• Use social media to reach potential customers
• Analyze consumer trends and buying behavior to formulate a marketing strategy 
• Develop tactics to achieve record-breaking sales
• Build and protect a strong brand
• Develop a new product from idea to commercialization

Major Requirements

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.

The Department of Managerial Studies offers the following four concentrations in marketing:

Business Electives

Requirements

• High school coursework and grade point average
• ACT or SAT score
• Cumulative High School Percentile Rank
• Grade trend and course levels
• Personal statement
• Application
• Application Checklist
• $50 Application fee or fee waiver
• Official transcripts from all high schools attended
• Official ACT scores or SAT scores. Test scores listed on high school transcripts will be accepted as official. (UIC ACT test code: 1155; UIC SAT test code: 1851)
• Personal statement
• Official GED scores, if applicable
• After using the Common Application to submit your UIC application, you can then fill out the supplemental scholars application by writing a 500-word essay explaining your interest in becoming a Business Scholar. You will then be contacted to schedule and complete a 20-minute interview with a staff or faculty member.

Scholarships

• UIC Business Scholars
• Global Education