Marketing

Study mode:On campus Study type:Full-time Languages: English
Foreign:$ 29.8 k / Year(s) Deadline: Nov 1, 2025
251–300 place StudyQA ranking:7623 Duration:4 years

Photos of university / #uicamiridis

The UIC Business marketing program exposes students to the latest research and theory in global and multicultural marketing, market research and analytics, advertising and promotion, and much more. Our students explore these fields with a rigor that translates into the executive-level contributions that firms expect from their marketing professionals. Because Chicago is a global center for advertising and market research, students have access to both the marketing professionals who visit our classrooms and the marketing firms located just beyond campus.

With a marketing degree from UIC Business, you’ll have the skills and knowledge to:

  • Develop an advertising campaign
  • Manage the rollout of a new product to market
  • Use social media to reach potential customers
  • Analyze consumer trends and buying behavior to formulate a marketing strategy 
  • Develop tactics to achieve record-breaking sales
  • Build and protect a strong brand
  • Develop a new product from idea to commercialization

Major Requirements

Course List
Code Title Hours
Required Courses  
MKTG 461 Consumer Market Behavior 3
MKTG 462 Marketing Research 3
MKTG 465 Strategic Marketing Planning and Management 3
Nine additional hours selected from among the nonrequired 400-level courses in Marketing, exceptMKTG 499. 9
Total Hours 18

Students may choose to focus their nine elective hours for their major within a given concentration. The same elective cannot be counted toward more than one concentration. Students may also choose to complete the degree without a concentration. In this case, students may fulfill their 9-hour elective requirement by choosing any combination of marketing electives from within the Department of Managerial Studies.

The Department of Managerial Studies offers the following four concentrations in marketing:

Course List
Code Title Hours
Concentration in Marketing Research  
The following courses are required: 9

MKTG 460

Marketing Analytics  

MKTG 467

Market and Business Intelligence  

MKTG 468

Advanced Marketing Research  
Course List
Code Title Hours
Concentration in Innovation and Product Management  
The following courses are required: 9

MKTG 477

Interdisciplinary Product Development I  

MKTG 478

Interdisciplinary Product Development II  
Select one of the following:  

MKTG 470

Brand Management  

MKTG 475

Product Management  
Course List
Code Title Hours
Concentration in Marketing Promotions and Communications  
Select three of the following: 9

MKTG 463

Marketing Channels and E-Commerce  

MKTG 470

Brand Management  

MKTG 474

Advertising and Sales Promotion  

MKTG 479

Digital and Social Media Marketing  
Course List
Code Title Hours
Concentration in Sales Leadership  
The following course is required: 3

MKTG 481

Sales Management  
Select two of the following: 6

MKTG 452

Principles of Retailing  

MKTG 473

The Personal Selling Effort in Marketing  

MKTG 476

Business-to-Business (B2B) Marketing  

Business Electives

Course List
Code Title Hours
Electives  
Nine hours from courses in the College of Business Administration. Students may choose ECON 221or any CBA courses at the 300- or 400-level. Students may use their business electives to complete a second concentration within their major or a minor with the College. 9
Total Hours 9

Requirements

  • High school coursework and grade point average
  • ACT or SAT score
  • Cumulative High School Percentile Rank
  • Grade trend and course levels
  • Personal statement
  • Application
  • Application Checklist
  • $50 Application fee or fee waiver
  • Official transcripts from all high schools attended
  • Official ACT scores or SAT scores. Test scores listed on high school transcripts will be accepted as official. (UIC ACT test code: 1155; UIC SAT test code: 1851)
  • Personal statement
  • Official GED scores, if applicable
  • After using the Common Application to submit your UIC application, you can then fill out the supplemental scholars application by writing a 500-word essay explaining your interest in becoming a Business Scholar. You will then be contacted to schedule and complete a 20-minute interview with a staff or faculty member.

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

  • ✔️ Flexible study schedule
  • ✔️ Experienced teachers
  • ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Scholarships

  • UIC Business Scholars
  • Global Education
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