Marketing: Career Associate

The Marketing AA degree is designed for new students, as well as for those who are currently employed. This program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).  Since 1992, ACBSP is the only nationally recognized organization that grants regional accreditation to two- and four-year colleges and universities.  The complete program is available at the Harrisburg and Lancaster campuses, as well as through Virtual Learning. The program may also be completed at the Gettysburg Campus by taking some online courses. Some of the required courses are available at the Lebanon and York campuses. 

Graduates of this program gain the skills and knowledge needed for an entry-level position in sales, advertising, retailing, wholesaling, physical distribution, market research, marketing management, insurance, real estate, or a related field.

General Education   
ENGL 101 English Composition I  3 
ENGL 102 English Composition II (or)  3 
  ENGL 106 Business Writing  (3
COMM 101 Effective Speaking  3 
Core A Elective  3 
Core B [Rec: PSYC 101 (or) SOCI 201 (D)]  3 
Core C (Rec: MATH 110)  3 
Free Elective (Rec: ACCT 200)  3 
Physical Education & Wellness  1 

Major Requirements   
ACCT 101 Principles of Accounting I  4 
BUSI 101 Introduction to Business  3 
BUSI 201 Business Law I  (or)  3 
  BUSI 209 Legal Environment for Business  (3
MGMT 201 Principles of Management  3 
MKTG 201 Principles of Marketing  3 
MKTG 212 Professional Selling  3 
MKTG 218 Advertising  3 
MKTG 235 Digital Media Marketing  3 
*MKTG Elective  3 

Other Required Courses   
**MATH 100 College Math for Business  3 
***Program Specific Electives   6 
CIS 105 Introduction to Software for Business  3 

This curriculum is designed to prepare students to:

Prepare and deliver oral and written presentations on marketing concepts

Utilize various methods of collecting, processing, and analyzing information about organizations, consumers, and the market to make informed marketing strategy decisions

Describe the effects of social, legal, ethical, and technological forces on marketing decision-making

Provide information about the marketing strategy, its effective deployment, and the impact on the performance of various areas within an organization

Develop a sales manual and deliver a professional sales presentation utilizing the steps in the sales process

Utilize the steps in creating an integrated marketing communications campaign and design  an integrated marketing communications plan

Utilize the steps involved in marketing planning and be able to create a marketing plan 

Describe the internet marketing environment and recommend ways to integrate various online marketing channels into a firm’s overall strategy

Perform  and work with a team of students to apply marketing concepts

Identify the psychological, sociological, and cultural factors, that influence consumers in making purchase decisions, and how these factors relate to the formation of effective marketing strategies

Use the appropriate software and technologies to complete marketing assignments

Utilize research methods to collect and analyze information about marketing concepts to make informed marketing decisions

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

Apply for a Full-Ride Scholarship

Are you a future student and ready to apply to HACC? 
By applying to HACC, you have the opportunity to apply for a full-ride scholarship! HACC will fund two years of your education – enough to complete your associate degree.

Thanks to the support of the HACC Foundation, the College is able to offer FREE money to support future students, like you, in reaching your educational goals. Six full-ride scholarships are available – one from each of the five campuses and one through HACC’s Virtual Learning Program. 

Please note that current students are not eligible for the full-ride scholarships. However, there are more than 250 scholarships available for current students.

What should you know about the full-ride scholarship?

The scholarship covers tuition, books and fees for a full academic year. 

The scholarship will automatically renew each term for up to six consecutive terms if you maintain your eligibility.

Once you apply to the College and receive a HACC ID and email address, you may apply for the full-ride scholarship. You do not have to register for classes before applying for the scholarship.

Are you eligible?

To be eligible, you must:

Apply to HACC

Take 12-15 credits each term for no more than six consecutive terms (two years)

Live in Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Perry, Schuylkill or York county

Have a minimum cumulative high school GPA of 3.0

Provide a 480 SAT reading score, 21 ACT or comparable scores on the College’s placement test

Maintain a GPA of 3.0 while enrolled at HACC

Participate in at least two HACC student organizations