The Bachelor of Marketing at Griffith University offers students a comprehensive understanding of the dynamic field of marketing, preparing graduates for successful careers in a rapidly evolving industry. This program combines foundational principles with practical skills to enable students to develop innovative marketing strategies, understand consumer behavior, and utilize modern digital tools effectively. Throughout their studies, students will explore core subjects such as marketing principles, market research, branding, advertising, and digital marketing, gaining insight into how businesses attract and retain customers in competitive environments. The curriculum emphasizes developing analytical skills, creativity, and strategic thinking, equipping students to design compelling marketing campaigns and make data-driven decisions. Griffith’s Bachelor of Marketing integrates real-world experience through industry projects, internships, and collaborations with leading organizations, ensuring graduates are workplace-ready and capable of adapting to changing market trends. The program also emphasizes ethical and sustainable marketing practices, instilling a responsibility to contribute positively to society and the environment. With access to modern facilities, expert faculty, and a vibrant student community, students benefit from a supportive learning environment that fosters innovation and professional growth. Upon graduation, students are prepared for diverse roles in marketing departments, advertising agencies, digital media firms, and consultancy services. They will possess the skills to analyze market data, segment audiences, develop branding strategies, and implement integrated marketing communications. The Bachelor of Marketing at Griffith University aims to produce well-rounded professionals who can thrive in various industries, leverage emerging technologies, and contribute to the global marketplace through strategic and ethical marketing practices.
Griffith University grants credit and recognition of prior learning which may relate solely to prior formal learning or previous casual and non-formal learning. For more information, please visit the following website:https://www.griffith.edu.au/apply/credit-transfer Charge transferGriffith's innovative Credit Precedent Database lets you learn which credit decisions have been made previously. These precedents will provide you with an idea of what it is possible to expect.https://app.griffith.edu.au/credit-precedent/credit_result.php? Ngpc=3068&SortField=Connected%20Institution%20Name&noresultserror=error.html&search View credit precedents with this program
Program requirements for the Bachelor of Marketing at Griffith University include completing a total of 240 credit points over the duration of the degree. Students must undertake a combination of core and elective courses as specified by the curriculum. The core courses provide foundational knowledge in marketing principles, consumer behavior, market research, digital marketing, and strategic marketing management. Elective courses allow students to specialize in areas such as international marketing, advertising, branding, or sales management.
To be eligible for graduation, students must achieve a minimum GPA of 4.0 (on a 7.0 scale) across all core courses and satisfy prerequisite requirements for advanced units. The program also emphasizes practical experience; therefore, students are encouraged to participate in industry projects, internships, or study abroad programs when available. Students are advised to complete their first-year courses in foundational subjects such as introduction to marketing, business communication, and management principles before progressing to more specialized marketing topics in later years.
In addition to coursework, students are expected to develop soft skills including critical thinking, communication, teamwork, and ethical decision-making which are integrated into the curriculum. For international students, proof of English language proficiency is required, typically through IELTS, TOEFL, or equivalent tests, with minimum scores specified by the university. There are scholarship opportunities and academic advising available to support student progress. Students should regularly consult the official Griffith University website or contact academic advisors to ensure they meet all current program requirements and stay updated on any curriculum changes.
The financing of the Bachelor of Marketing program at Griffith University is structured to provide students with flexible and accessible options to support their studies. Domestic students enrolled in the undergraduate program are eligible for a range of government-funded financial assistance schemes, including the Commonwealth Supported Place (CSP), which significantly reduces the tuition fees. In addition, eligible students can access HELP (Higher Education Loan Program) loans, such as HECS-HELP, to defer their tuition fees and pay them back gradually through the tax system once earning above a certain threshold. International students, on the other hand, are required to pay full tuition fees upfront or through a confirmed payment plan, which is determined at the time of enrollment.
Griffith University offers various scholarships aimed at supporting students in their financial challenges. These scholarships are competitive and are based on academic merit, leadership qualities, or financial need. The university also provides specific scholarships for domestic students which can cover partial or full tuition fees, accommodation costs, or additional living expenses, easing the financial burden of pursuing a marketing degree. Students are encouraged to apply early and to explore all scholarship opportunities available specific to their eligibility criteria.
Apart from scholarships and government assistance programs, many students choose to finance their studies through part-time jobs, which are common in South East Queensland. Griffith University maintains close ties with local businesses, offering work placement opportunities, internships, and part-time employment specifically tailored for students within the marketing faculty. These opportunities not only assist with financial support but also enhance practical experience and employment prospects after graduation.
Cost management is also a consideration, with students advised to plan for additional expenses such as textbooks, learning materials, student services, health insurance policies for international students, and living costs. The university provides comprehensive guidance on budgeting and financial planning, and students can access financial counseling and support services to develop a feasible financial plan.
Furthermore, postgraduate students, if interested in supplementing their undergraduate studies with internships or industry projects, may seek external funding or sponsorships from corporate partners or industry organizations interested in marketing talent development. Such arrangements sometimes include stipends, grants, or sponsorships to assist with the costs associated with supplementary learning activities.
Overall, the financing of the Bachelor of Marketing at Griffith University is designed to ensure that students from diverse financial backgrounds have access to quality education. The university’s mix of government assistance, scholarships, employment opportunities, and support services aims to minimize financial barriers and enable students to focus on gaining the knowledge and skills necessary for a successful marketing career.
The Bachelor of Marketing at Griffith University is a comprehensive undergraduate program designed to equip students with the essential knowledge and practical skills required for a successful career in marketing and related fields. This program covers core marketing principles, consumer behavior, digital marketing, branding, market research, strategic marketing, and sales management. Through a combination of theoretical coursework and real-world projects, students gain a deep understanding of how to develop effective marketing strategies that meet organisational goals and respond to dynamic market environments.
The curriculum incorporates contemporary topics such as social media marketing, data analytics, and e-commerce, ensuring graduates are prepared for the digital transformation impacting the marketing industry today. Students have opportunities to engage in practical learning through industry placements, case studies, and collaboration with local businesses, providing valuable experience and professional connections. The program also emphasizes critical thinking, creativity, and communication skills, which are essential for crafting compelling marketing campaigns and engaging diverse audiences.
Griffith University’s strong industry connections and focus on practical learning enable students to build networks that can facilitate employment after graduation. The program is accredited by relevant professional bodies, which enhances its credibility and recognition in the job market. Graduates of the Bachelor of Marketing are qualified for roles such as marketing coordinator, brand manager, digital marketing specialist, market research analyst, and sales manager across various industries including retail, technology, services, and manufacturing.
The program offers flexibility for students to tailor their studies through elective courses that allow specialization in areas such as advertising, international marketing, or business analytics. Additionally, Griffith University provides support services including career counselling, mentoring, and workshops to assist students in achieving their career objectives. The Bachelor of Marketing at Griffith University typically spans three years of full-time study, with options for part-time study and pathway programs for international students. Overall, this program aims to develop well-rounded professionals capable of adapting to the evolving demands of the marketing industry globally.