Marketing

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This programme is given by Umeå School of Business and Economics. The objective of this programme is to provide students with an in depth understanding of consumer behaviour, knowledge of the tools and techniques they can use to collect and analyze information about consumers and competitors, and experience in making executive-level decisions in the area of marketing management.

The program emphasizes the applied use of analytical techniques and hands-on experience in designing and implementing market strategies in competitive environments through the balanced use of cases, online simulation, statistical software packages, and actual fieldwork experience. This is attractive to employers who need candidates with analytical and managerial capacity in today

Instruction
During the first year, the main focus of the programme is on developing the knowledge within the main subject, marketing. This development is achieved through modules in strategy and strategic planning, consumer behaviour and market analysis. In lectures and seminars the students will get a theoretical foundation which will be applied to cases and projects. During the first year it is also possible to complement the studies in marketing with other elective subjects.
The second year includes a compulsory methodological course and a course outlining recent trends in the field of your specialization. Apart from this, the student is supposed to deepen their knowledge in a supplementary area, such as Business development, Management or Finance. The studies also involve the writing of one 30 hp thesis/ two 15 hp thesis. The entire program is given in English.

Career Opportunities
Graduates of the programme will have acquired knowledge suitable for a career in the area of marketing both as generalists and as specialists. They will be able to plan, implement and evaluate both strategic and operational marketing decisions. Employers who need candidates with analytical and managerial capacity in todays competitive markets fill find the programme graduates attractive. The international character of the program also provides a good opportunity to seek a career abroad and in major international companies or organizations. Graduates are also eligible to apply for PhD studies after the first year.

The first semester is spent studying core modules.

During the second semester you must decide whether to do one thesis each year of the program or only one larger thesis at the end of the program. If you chose to do two theses you will spend your second semester studying an elective module and undertaking your first thesis. If you choose to do one large thesis at the end of the program your second semester will be spent studying an elective and, depending on your preparation, a research methods module. (An internship is currently an elective course only for Swedish speaking students).

During the third semester you will be expected to broaden your knowledge by choosing a minor area of studies, that is core modules 1 and 2 from a specialization that is not your major area. The third semester ends with a mandatory course for all specializations studied jointly.

In the fourth semester you will either do an elective module and your second thesis or one large thesis.

A Bachelor's degree (equivalent to a Swedish Kandidatexamen, 180 ECTS) from an internationally recognised university with a major in Business Administration. Special requirements: 90 ECTS (one and a half years of full-time study) in Business Administration (including at least 7.5 ECTS in Marketing) and 7.5 ECTS of basic level Statistics/Mathematics (Statistics is recommended). Proficiency in English equivalent to Swedish upper secondary course English B (IELTS (Academic) with a minimum overall score of 6.5 and no individual score below 5.5. TOEFL PBT (Paper-based Test) with a minimum score of 575 and a minimum TWE score of 4.5). TOEFL iBT (Internet-based Test) with a minimum score of 90 and a minimum score of 20 on the Writing Section). Where the language of instruction is Swedish, applicants must prove proficiency in Swedish to the level required for basic eligibility for higher studies. You will find detailed information about requirements under the heading of Eligibility in the menu to the right. If you are still working towards your undergraduate degree, you need to include with your application a document from your current University, outlining when you are expected to graduate as well as a course outline for the last semester. English Language Requirements IELTS band: 6.5 TOEFL paper-based test score : 575 TOEFL iBT® test: 72