Marketing

The Bachelor of Commerce in Marketing at the University of Auckland is a comprehensive undergraduate program designed to equip students with the essential skills and knowledge required to thrive in the dynamic and competitive field of marketing. This program provides a solid foundation in core business principles, complemented by specialized coursework in marketing theory, consumer behavior, digital marketing, branding, and strategic marketing management. Students will explore contemporary marketing practices and develop the analytical and creative abilities necessary to design effective marketing campaigns, understand market research, and utilize emerging technologies and data analytics to inform decision-making. The curriculum emphasizes practical experience through case studies, group projects, and internship opportunities, allowing students to apply their learning in real-world settings and build a professional network within the marketing industry. The program also highlights the importance of ethical considerations and sustainability in marketing, preparing graduates to operate responsibly and sustainably in their future careers. With access to the university's state-of-the-art facilities, industry partnerships, and dedicated faculty with real-world experience, students are well-supported throughout their studies. Upon graduation, students will possess the strategic mindset and practical skills needed for a variety of roles in marketing, including brand management, market research analysis, digital marketing, advertising, and sales management. The Bachelor of Commerce in Marketing aims to produce graduates who are innovative, adaptable, and prepared to meet the challenges of a rapidly evolving global marketplace, setting them on a path towards successful and impactful careers in marketing and related fields.

The Master of Marketing is an 18-month, 240-point programme studied over six quarters. You will study core business courses before continuing on to a set of specialised Marketing courses that focus on contemporary marketing practice, market analysis, branding and strategy, as well as relationship management.

You will also complete four professional development modules as an important component of your degree. These will equip you with the professional skills that you will need to enhance your employability and success in the business world.

The courses you will study:

•Managing People and Organisations

•Business Analytics

•Financial Reporting and Control

•Economics for Managers

•Understanding consumers

•Marketing Communication

•International Human Resource Management

•Strategic Management

•Digital Marketing

•Competing in Asia

 •Consultancy Practice

•Marketing Research Project

•Consultancy Project for MMktg

All our Business Masters degrees are pre-experience coursework programmes. This means that applicants require little or no work experience to gain entrance into these programmes.

Academic requirements

To gain entry you will need to have completed a bachelors degree from a recognised university or learning institution with the equivalent of at least a New Zealand B average in the most advanced courses. This can be either a degree in business* or a non-business degree in a relevant discipline such as the arts, engineering, technology, or science.

In assessing your application we will take into account the ranking of the institution at which you completed your bachelors degree as well as the grades achieved in the relevant subjects.

English requirements

• Academic IELTS 6.5, with no band less than 6.0, or;
• TOEFL (paper-based) 575 (TWE 4.5), or;
• TOEFL (internet-based) 90 (written 21), or;
• Foundation Certificate in English for Academic Purposes (FCertEAP) B-, or;
• English Pathway for Postgraduate Studies (EPPS) B-;
• PTE Academic 64, with no PTE communicative skills score below 58.

Scholarships are open to admitted students for any of the Business Masters programmes offered by the University of Auckland. The basis of selection will be academic merit and a written statement covering career goals and motivation.

University of Auckland Business Masters Scholarships (International)

The main purpose of the scholarships are to support international students to gain the skills and knowledge required to launch a business career by completing a Master of Management, Master of International Business, Master of Marketing or Master of Professional Accounting degree at the University of Auckland Business School. A key objective is to enhance the diversity of the class profile.

• Closing date: 1 June 2016
• Tenure: Up to one year
• Amount: Up to $30,000 each
• Open to nationality: All nationalities

The Bachelor of Commerce in Marketing at The University of Auckland offers students a comprehensive education in the principles and practices of marketing within the dynamic business environment. This undergraduate program combines core business disciplines such as economics, management, and accounting with specialized marketing courses, providing students with a balanced and practical understanding of the field. Throughout the program, students explore key areas including consumer behavior, digital marketing, international marketing, brand management, and marketing research. The curriculum is designed to equip graduates with the analytical skills, strategic thinking, and innovative approaches necessary to succeed in various marketing roles across different industries.

Students benefit from a combination of theoretical coursework and practical application, often engaging in real-world projects, case studies, and internships facilitated through the university’s strong industry connections. The program emphasizes the development of communication skills, data analysis capabilities, and creative problem-solving abilities, preparing students to adapt to the rapid changes characteristic of modern marketing practices. The University of Auckland's faculty includes experienced academics and industry professionals who bring practical insights and current trends into the classroom.

The degree typically takes three years of full-time study to complete. Admission requirements generally include a relevant secondary school qualification, with prerequisites in English and mathematics to ensure students are prepared for the coursework. Graduates of the Bachelor of Commerce in Marketing at The University of Auckland are well-positioned to pursue careers in marketing management, advertising, digital marketing, market research, sales strategy, and brand development. Many graduates also choose to continue their education with postgraduate studies in business or marketing for further specialization. Overall, the program aims to produce forward-thinking marketing professionals capable of leading and innovating in a competitive global marketplace.