StudyQA — Master: Marketing — University of Cincinnati (Page 5)

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Description Contents Requirements Funding

The University of Cincinnati Master of Science in Marketing program provides our students with the skills, knowledge and behaviors needed to become world-class marketers. As the city of Cincinnati is home to Fortune 500 companies such as Procter & Gamble, Kroger and Macy’s and the birthplace of brand management, our MS Marketing program offers students the truly unique opportunity to learn from the world’s top marketers and to work on real-world projects for leading companies such as Procter & Gamble, Johnson & Johnson and General Electric.

The University of Cincinnati MS Marketing faculty are world-renown thinkers in the fields of consumer behavior and market insights and will challenge you to reach new levels of marketing expertise in areas ranging from quantitative and qualitative research to branding and advertising to marketing strategy and innovation.

The Master of Science in Marketing is a 32 semester credit-hour program designed to provide a flexible and well-rounded curriculum to accommodate students with diverse educational backgrounds and experiences. Students will receive in-depth training in all areas of marketing, including strategy, innovation, branding, social media, market research, buyer behavior, product management and international marketing. 16 credit hours are completed through required core courses, with the remaining 16 credit hours completed through marketing and marketing-related electives. Full-time students may also elect to complete a self-secured internship or co-op during the summer semester to more fully develop their experiential portfolio.

Basic Business Knowledge

Students enrolling in the MS-Marketing program are expected to have a basic understanding of business through undergraduate or graduate coursework. The Association to Advance Collegiate Schools of Business (AACSB) provides a requirement of basic business knowledge (BBK). Students holding business degrees from AACSB accredited institutions have satisfied this requirement; students who do not have a business degree or a degree from a non-AACSB accredited institution may also have fulfilled much of this requirement. Advisors at UC can help you determine your fulfillment of this requirement.
The basic business knowledge includes:

Markets and Organizations (22BA7000) (May be waived if you have taken a marketing course)
Data Analysis (22BANA7011) (Must be taken Fall Semester)
Financial Accounting (22ACCT7000)
Economics (22ECON7000)

BBK courses do not provide any credit for electives within the MS-Marketing degree. Students may complete BBK's before, during, or after completing marketing course requirements. (Note: course numbers may vary)

Required Core Courses (16 credit hours)

Four content courses are required by the MS-Marketing program and are considered vital for all marketing professionals:

Marketing Strategy for Managers (22MKTG7035) - 2 credit hours
Marketing Research for Managers (22MKTG7012) - 4 credit hours
Buyer Behavior (22MKTG7015) - 2 credit hours
International Marketing for Managers (22MKTG7031) - 2 credit hours
Marketing Ethics (22MKTG7028) - 2 credit hours

A 4 credit Capstone (22MKTG7099) is also required and provides students with the opportunity to integrate and apply their academic foundation in an intensive, real-world-oriented project.

Marketing Electives (16 credit hours)

A variety of Marketing electives are offered throughout the academic year to provide MS-Marketing students with flexible options for customizing their experience and background. Electives are offered as either a 2 credit hour or 4 credit hour course. Any suitable combination of 2 credit hour and 4 credit hour electives can be selected to complete the 16 credit hours. MS-Marketing students may select from numerous Marketing electives, including:

Qualitative Research
Innovation Tools
Professional Sales
Consumer Insights
Design Thinking in Business
Business to Business Marketing
Advertising
Applied Social Influence
E-Marketing (Social Media)
Influence Strategies
Direct Marketing
Branding
Sales Management
Retailing

Other marketing electives, including PhD seminars, may also be available to MS-Marketing students.

Additional Electives

To provide a well-rounded and customized experience, students may, upon prior approval from the MS-Marketing Program Director, also select non-marketing courses from other departments, including:

Other College of Business Departments
- Accounting
- Finance & Real Estate
- Information Systems
- Management
- Business Analytics & Operations Management
Communication
Economics
Psychology
Sociology

A current resume
A scanned digital copy of all transcripts from all prior academic institutions
- Applicants who have received a degree in China must have their degrees verified by the China Academic Degrees and Graduate Education Development Center (CDGDC). Be prepared to upload a copy of the CDGCD report.
- Applicants with a three-year bachelor's degree should visit WES's free Degree Equivalency tool to determine whether their degree is equivalent to a four-year bachelor's degree in the U.S. Email graduate@uc.edu if you have any questions.
Contact information for letters of recommendation. You will need letters from two people who are familiar with your ability and accomplishments. We strongly prefer that at least one reference come from an employer. Please contact your references before starting your online application as once your references are included in the online application system, you will not be able to change them.
A statement of career goals.
Transcripts
GMAT: Can be sent using college/program name
GRE/TOEFL: Can be sent using school code 1833
TOEFL Minimum: 90 internet based, 233 computer based, 577 paper based
IELTS Minimum: 6.5