Marketing

Study mode:Online Study type:Full-time Languages: English
Deadline: Jan 19, 2022
StudyQA ranking:716 Duration:12 months

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Marketing is a dynamic, challenging and fast paced business function. Marketing professionals must be prepared to meet these challenges and cope with the changing nature of the industry. A Master of Marketing from the University of Newcastle equips graduates with marketing expertise to plan and execute marketing strategies for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for communications professionals aiming to further expand their career opportunities or for people looking to change career. Marketing is a dynamic field and has undergone significant changes in recent times, the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry.

The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life.

Description

This program is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.

The Graduate Certificate and Master of Marketing have been developed for students with little or no background in the discipline or those wishing to upgrade their existing knowledge in the field. There is no assumed knowledge requirement for these programs. The Graduate Certificate and Master of Marketing programs are also available online. For details, visit the GraduateSchool.com website.

Career Opportunities

Marketing Manager, Account Executive, Market Research Analyst, Product Manager, Brand Manager, Market Executive.

Today, businesses and institutions, both profit and non-profit, require marketing professionals who have a comprehensive understanding of the strategic marketing process and the ability to adapt and thrive in a rapidly changing, technology driven, global environment. The Master of Marketing aims to equip graduates with the knowledge and skills that are vital to be successful in this profession.

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your decision making capabilities.

Students will undertake studies in the following areas:

  • marketing management and planning
  • customer decision making and behavior
  • global marketing strategy and planning
  • managing under uncertainty
  • foundations of business analysis

Students can elect to undertake studies in:

  • digital marketing
  • services and relationship marketing management
  • integrated marketing communications
  • brand development and marketing

You will develop an advanced understanding and application of marketing principles and marketing strategy. You will learn to understand and apply well-established theoretical frameworks and practical business skills which are transferable to all areas of marketing - including the ability to effectively write, present and manage your time at an advanced level.

There are two pathways into the Master of Marketing.Direct entry into the Masters Program (120 units) will be available for applicants who have:3 year Bachelors Degree in the discipline; or3 year Bachelors Degree not in the discipline + 1 year relevant business experience; orAt least 7 years business experience, including 2 years in a management position.Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning.The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have:3 year Bachelors Degree not in the discipline; or3 year Diploma in the discipline; or3 year Diploma not in the discipline + 1 year relevant business experience; or2 year Diploma in the discipline + 2 years relevant business experience; or2 year Diploma not in the discipline + 3 years relevant business experience; orAt least 5 years business experience.Students entering via this pathway will be required to:Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); andSuccessfully complete a “Business Academic Skills Program” (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate.Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. English Language Requirements IELTS band: 6.5
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