Marketing

The Bachelor of Marketing at Victoria University offers students a comprehensive understanding of the principles, strategies, and practices that drive successful marketing campaigns in today’s dynamic business environment. Designed to equip graduates with the skills needed to excel in various marketing roles, this program combines theoretical knowledge with practical application, ensuring students are well-prepared to meet industry demands. Throughout the course, students will explore key areas such as consumer behavior, market research, digital marketing, branding, advertising, and sales management. The curriculum emphasizes the development of critical thinking, creative problem-solving, and effective communication skills essential for crafting compelling marketing strategies.

Students will have opportunities to work on real-world projects, engage with industry professionals, and participate in internships to gain hands-on experience. The program also covers emerging trends such as social media marketing, data analytics, and e-commerce, reflecting the evolving landscape of marketing practices. Honours and research options are available for students interested in pursuing deeper knowledge or academic careers in marketing.

Victoria University’s supportive learning environment, experienced faculty, and state-of-the-art facilities create an ideal setting for students to thrive academically and professionally. Graduates of the Bachelor of Marketing will be prepared for diverse roles across sectors including retail, digital media, advertising agencies, consultancy firms, and corporate marketing departments. With a focus on innovation, ethical marketing, and sustainable business practices, this degree aims to develop forward-thinking professionals ready to shape the future of marketing. Whether starting your career or advancing your existing skills, the Bachelor of Marketing at Victoria University provides the foundational knowledge and practical expertise needed for success in the competitive world of marketing.

The Bachelor of Business (Marketing) at Victoria University offers students a comprehensive and dynamic education in the fundamental principles and practices of marketing within the broader context of business management. Throughout this program, students will explore a wide range of topics including consumer behavior, digital marketing, market research, branding, advertising, sales strategies, and international marketing. The curriculum is designed to equip students with both theoretical knowledge and practical skills necessary to develop, implement, and manage effective marketing campaigns in diverse industries and global markets.

Students will engage with core business subjects such as economics, management, and accounting, providing a solid foundation for understanding the interconnected aspects of business operations. The program emphasizes the importance of strategic thinking, data analysis, and ethical considerations in marketing decisions. Through a combination of lectures, case studies, group projects, and industry placements, students will have opportunities to apply their learning in real-world situations, preparing them for careers in marketing communications, brand management, digital marketing, market research, and sales.

Victoria University’s state-of-the-art facilities and strong links with industry partners ensure that students stay current with the latest marketing trends and technologies. The program also offers specializations and elective units that allow students to tailor their studies to their interests, such as social media marketing, e-commerce, or consumer analytics. Throughout their degree, students will develop critical thinking, creativity, and communication skills vital for success in competitive business environments.

Graduates of the Bachelor of Business (Marketing) are well-positioned to pursue various roles in marketing departments, advertising agencies, market research firms, and entrepreneurial ventures. The program prepares students not only for immediate employment but also provides a solid foundation for further study in marketing or related fields. With a focus on innovation, leadership, and ethical business practices, Victoria University’s marketing program aims to cultivate capable and confident professionals ready to make an impact in the global marketplace.

• Relevant Bachelors/Honours level
• And/or professional experience
• IELTS overall score of 6.5 with no individual band score less than 6 or equivalent.

The Victoria University offers various financial options and support mechanisms for students enrolled in their Marketing degree programmes. Tuition fees for undergraduate Marketing programmes are typically structured annually and may vary depending on the course specifics and student status. Domestic students benefit from government subsidies and funding options, which significantly reduce the overall cost of their studies. International students are usually required to pay full tuition fees, which are available upon request and vary by year of study and specific programme.

Victoria University provides several scholarship opportunities to assist students financially. These include merit-based scholarships awarded based on academic excellence, as well as need-based bursaries for students demonstrating financial hardship. Scholarships are competitive and can cover partial or full tuition fees, as well as living expenses. Applicants must meet specific eligibility criteria and submit necessary documentation during the application process.

Students are encouraged to explore government financial aid programs, such as student loans and grants, which are accessible to eligible individuals. These programs help to cover tuition fees, living costs, and study materials, easing the financial burden of higher education. The university also supports students in seeking external funding sources, including industry sponsorships, employer support, and external scholarships.

Victoria University offers payment plans that allow students to split tuition fees into manageable installments across the semester or academic year. This flexible payment scheme facilitates budget management and reduces upfront financial pressure. Additionally, students can access financial counselling services to better understand their options and plan their finances effectively.

Part-time employment opportunities are available both on and off-campus, enabling students to earn supplementary income while studying. The university’s career services assist students in finding relevant part-time jobs and internships that can enhance their practical experience and support their financial needs.

Overall, Victoria University aims to provide comprehensive financial support and flexible options to make studying Marketing accessible and affordable for all enrolled students.

The Bachelor of Business (Marketing) at Victoria University is a comprehensive program designed to equip students with the essential skills and knowledge required to excel in the dynamic field of marketing. This program offers a balanced curriculum that combines theoretical foundations with practical applications, ensuring graduates are well-prepared to meet the challenges of the modern business environment. Throughout the course, students explore a wide range of topics, including consumer behavior, marketing strategy, digital marketing, branding, market research, and analytics. A key feature of the program is its emphasis on real-world experiences, with opportunities for industry placements, projects, and internships that help students develop essential professional skills and industry connections. The program also incorporates contemporary issues such as sustainability, ethical marketing, and digital innovation, reflecting current trends and societal expectations. Victoria University's state-of-the-art facilities and dedicated faculty provide a supportive learning environment, encouraging critical thinking, creativity, and strategic problem-solving. Graduates of the Bachelor of Business (Marketing) are prepared for diverse careers in advertising, market research, digital marketing, sales, brand management, and other areas within the marketing sector. The program's strong links with industry partners and professional organizations give students valuable networking opportunities and insights into industry practices. Whether students aspire to work in global corporations, start their own business, or pursue postgraduate studies, this degree provides a solid foundation for career advancement in the competitive and ever-evolving landscape of marketing.