Marketing

Description

The online Doctor of Business Administration (D.B.A.) program provides real world, practical knowledge that effectively supports your professional career. Develop fresh skills in critical thinking and proactive problem solving, and be better prepared to face complex business environments. The Doctor of Business Administration (D.B.A.) study program addresses the needs of business professionals who want to develop their practical industry experience into advanced leadership positions as consultants or executives in high-ranking organizations.

Available specializations

The D.B.A offers several specializations, including the option to design your own, that focus on the latest research, theories, and trends in the business world:

• Accounting
• Entrepreneurship
• Finance
• Global Supply Chain Management
• Healthcare Management
• Human Resource Management
• Information Systems Management
• International Business
• Leadership
• Marketing
• Project Management
• Self-Designed
• Social Impact Management
• Technology Entrepreneurship

Why choose the Marketing specialization?

Walden’s D.B.A. Marketing specialization investigates current marketing challenges and opportunities from a real-world perspective. Discover the secrets and subtleties of the international marketplace and get accustomed with global marketing strategies and international pricing.

You will study and understand the relationships between key marketing concepts such as:

• Market segmentation
• Marketing channels
• Competitive intelligence
• Integrated marketing
• Product development
• Product commercialization
• Consumer behaviour

Explore some of the greatest challenges and opportunities facing business today, including: globalization, adapting to an increasingly dynamic business world, ethical issues, managing stakeholder relationships, management issues related to other professional interests.

Are you prepared to influence and advance the future of business practice?

Study outcomes

Graduates of this program will be prepared to:

Career options

Future career options may include a variety of settings and roles:

• Consultant
• Contributor
• Manager
• Entrepreneur/business owner
• Education
• Administrator
• Member of faculty

Contents

Completion Requirements

• 60 semester credits
  • Foundation course (3 sem. cr.)
  • Core business courses (15 sem. cr.)
  • Business strategy course (3 sem. cr.)
  • Research methods courses (10 sem. cr.)
  • Specialization courses (9 sem. cr.)
  • Doctoral studies courses (20 sem. cr.)
• 8 days of academic residency (two 4-day residencies)

Time to completion may vary by student, depending on individual progress and credits transferred, if applicable

Audience

The Doctor of Business Administration program is designed for experienced business professionals who want to translate their industry expertise into leadership positions as consultants or as executives within their organizations.

Lecturers

In our Doctor of Business Administration program, you will work with expert faculty members who are scholars and leaders in their fields.

Requirements

Admission requirements for Walden’s programs vary but generally include the following:

• Official transcript(s)
• A master’s degree or higher
• Applicable test scores
• Completed online application
• Employment history
• List of transfer credits

Applicants must have successfully completed a higher education/ university-level degree or a comparable university degree. Additional academic qualifications may also be considered.

Transfer of credits based on a course-by-course evaluation of relevant transcripts.

English Language Requirements

Work Experience

At least 3 year(s) of work experience is required.

Three years of related professional or academic experience.

Technological Requirements

More

Accreditation

Walden University’s B.S. in Business Administration, Master of Business Administration (M.B.A.), Doctor of Business Administration (D.B.A.), and Ph.D. in Management programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP is a leading specialized accreditation association that identifies and supports excellence in business education.

This accreditation reaffirms the quality of Walden’s programs and support services, as well as our commitment to continuous assessment and improvement. Earning an ACBSP-accredited degree can better prepare you to compete and succeed in the global marketplace. Employers recognize the value of graduates of a program with educational standards modelled on the Baldrige Performance Excellence Program, used by businesses, government, and other organizations as a measure of quality.

Walden University’s Ph.D. in Management program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Among other benefits, ACBSP accreditation provides:

• Validation that your program meets nationally recognized standards of quality endorsed by businesses, government, and other organizations.
• Assurance that your program can provide you with the skills you need to compete in today’s global marketplace.
• Recognition by employers, graduate schools, and regulatory organizations.