Master in Digital Marketing with paid internships

The Master in Digital Marketing with Paid Internships at HTL International School of Hospitality, Tourism and Languages offers students an immersive and comprehensive education in the dynamic field of digital marketing. Designed for aspiring marketing professionals, this program equips students with the latest skills, strategies, and practical experience necessary to excel in the rapidly evolving digital landscape. Throughout the course, students will explore a wide range of topics including social media marketing, content creation, search engine optimization (SEO), data analytics, consumer behavior, brand management, and e-commerce strategies. The curriculum combines theoretical foundations with hands-on projects, enabling students to develop actionable marketing campaigns and gain real-world experience. One of the core aspects of this program is the inclusion of paid internships, which provide invaluable industry exposure and networking opportunities. These internships allow students to apply their learning in professional environments, collaborate with established companies, and enhance their resumes with practical achievements. The program is structured to ensure a balanced learning experience, integrating lectures, workshops, case studies, and group projects. Students will have access to state-of-the-art digital marketing tools and software, preparing them for the demands of modern marketing roles. Additionally, the program emphasizes the development of essential soft skills such as strategic thinking, creativity, communication, and teamwork. Graduates of this master’s program will be well-positioned for careers in digital marketing management, social media strategy, content creation, digital advertising, and analytics. With a focus on both academic excellence and practical application, the Master in Digital Marketing with Paid Internships at HTL International School aims to launch students into successful careers in the global digital economy.

Master in DIGITAL MARKETING STUDY PLAN: 72 ECTS

Module I: Introduction to Digital Marketing

• Understanding the Internet
• Situating digital in marketing

Module II. Developing strategic marketing plans

• Digital Marketing Strategy
• Market Research
• Content Marketing Strategy

Module III. Understanding opportunities and challenges of the web

• User Experience Design
• Web Development and Design
• Writing for Digital

Module IV. Driving traffic and building relationships

• Customer Relationship Management
• Search Engine Optimisation (SEO)
• Search Advertising
• Online Advertising
• Affiliate Marketing
• Video Marketing
• Social Media Channels
• Social Media Strategy
• Email Marketing
• Mobile Marketing

Module V. Using data to optimize

• Data Analytics
• Conversion Optimisation

Module VI. Foreign Language Intensive Course I (Spanish , French or Russian)

• Official DELE exam of Spanish for Foreigners preparation module
• General French or Russian Language test according the initial entrance level

Module VII. Spanish/French/Russian Language for the Tourism Sector Module

Module VIII. Final Project
·         Project design
·         Research tools
·         Personal reflection
·         Appropriate questionnaire designs
·         Conducting academic research, literature search and review
·         Developing a research question, hypothesis and methodology
·         Managing a research projectIV: Production and Operation Management

Module IX: Internship

Exams
Interdisciplinary Exam
Official Exam of Spanish Language for Foreigners DELE or SIELE
French/Russian language exam

To enrol in the Master Degree, it is necessary:
1. to fill the online application form below
2. submit the requested documents:
– passport copy
– last studies transcript
– CV
– English level certificate, if any. If  you don’t have any proof of your English level, you have to fill the online placement test to be completed online before the online application is done. The direct link is on Admissions page.

Fees

Enrolment fee: 200 euros
Tuition fee: 4.000 euros
or 2 installment payments of
2.250 euros (only for non-visa students)

After the theoretical part of the courses is finished, all students are invited to do an internship. We recommend to join our internship for a minimum of 3 months. HTL International School has signed a huge variety of educational agreements with different hotel chains, companies and travel operators nationally, mainland and islands.  According to Spanish law, it is possible to do a part time (20 h/week) or full time (40 h/week) internship during the study period or after the theoretical part is finished. Normally, the companies provide some grant, its quantity depends on the company policy regarding the interns.  Some of the internship positions are published directly on our Internships&Jobs Portal. In case you have a company interested in you as an intern in Spain or abroad, please contact us to sign the internship agreement with your company.