Master in Marketing and Commercial Management

The Master in Marketing and Commercial Management at INSA Business School is a comprehensive postgraduate program designed to equip students with advanced knowledge and practical skills needed to excel in the dynamic field of marketing and sales. This program aims to develop strategic thinking, analytical abilities, and leadership qualities essential for managing complex commercial environments. Throughout the course, students will engage with a wide range of topics including consumer behavior, digital marketing strategies, brand management, market research, sales techniques, and data-driven decision-making. The curriculum combines theoretical foundations with real-world applications, providing students with hands-on experience through case studies, projects, and internships. The faculty comprises experienced professionals and academics who bring industry insights directly into the classroom, fostering a learning environment that is both challenging and interactive. Emphasis is placed on the development of entrepreneurial mindsets and innovative approaches to marketing challenges, preparing graduates to adapt to the rapidly changing market landscape. The program also offers opportunities for international exposure, through exchange programs and collaborations with global companies, enhancing students' understanding of global markets and multicultural business practices. Graduates of the Master in Marketing and Commercial Management are well-prepared to pursue leadership roles in marketing departments, sales teams, consulting firms, or start their own ventures. They emerge with a strong foundation in strategic marketing management, digital tools, and commercial operations, enabling them to contribute effectively to the growth and success of organizations in various industries. This program is ideal for recent graduates seeking to specialize in marketing and sales or for professionals aiming to advance their careers with a prestigious and highly relevant postgraduate qualification.

• Strategic Management
• Management and Commercial Management
• Information Systems and Market Research
• Product
• Price
• Distribution and Logistics
• Communication
• Marketing Plan
• Financial and Economic Management
• Merchandising
• Relationship Marketing
• Marketing 2.0
• International Marketing and Foreign Trade
• Management Skills
• Final Project

Program requirements for the Master in Marketing and Commercial Management at INSA Business are designed to ensure that prospective students possess a strong foundational knowledge in business principles and demonstrate relevant skills for advanced specialization in marketing and commercial management. Applicants are typically expected to hold an undergraduate degree in business, marketing, economics, or a related field from an accredited institution. Work experience in marketing or sales is often considered an advantage but may not be strictly mandatory; however, relevant professional experience could strengthen an application. Prospective students need to submit their academic transcripts, a curriculum vitae highlighting their relevant experience, a motivation letter explaining their interest in the program and career aspirations, and letters of recommendation from academic or professional referees who can attest to their suitability for rigorous postgraduate study. Additionally, proficiency in English must be demonstrated through standardized tests such as TOEFL or IELTS if the applicant's native language is not English. The program may also require a successful interview or assessment to evaluate the applicant’s motivation, critical thinking, and communication skills. Candidates should meet the minimum academic and language prerequisites specified by the admissions committee, which align with the university’s standards. It is also advisable for applicants to have some familiarity with digital marketing tools and commercial practices, as the program emphasizes contemporary marketing strategies. International applicants may need to provide proof of visa eligibility and health insurance, complying with host country regulations. The admissions process is competitive, prioritizing candidates who demonstrate a strong academic record, professional motivation, and clear career objectives in marketing and commercial management. All submission materials should be prepared according to the university’s guidelines and submitted before the deadline. Candidates are encouraged to review the specific requirements listed on the official INSA Business admissions webpage to ensure compliance and increase their chances of acceptance.

The Master in Marketing and Commercial Management at INSA Business School offers a comprehensive range of financing options to support students in managing their academic expenses. Tuition fees for the program are structured to provide value while facilitating access through various financial aid mechanisms. Students may explore diverse funding sources including scholarships, grants, and sponsorships based on academic achievement, merit, or financial need. INSA Business School awards several merit-based scholarships that reduce tuition costs significantly, rewarding high-achieving students with partial or full fee waivers. Additionally, the school collaborates with external organizations and companies to offer sponsorship opportunities, allowing students to secure financial support from their employers or industry partners.

For international students, specific scholarships are available to encourage diversity and inclusion within the student body. Candidates are advised to submit detailed applications demonstrating academic excellence, professional experience, and motivation to be considered for these scholarships. Moreover, flexible payment plans are often provided, enabling students to divide tuition payments into installments over the course of the program, easing the financial burden and providing financial planning flexibility.

INSA Business School also advocates for students to explore external financial aid options such as government-funded student loans and international financial support programs. In some cases, students may be eligible for loans with favorable interest rates, repayment terms, and deferment options, depending on their country of residence and specific financial circumstances. The school’s admissions and financial aid office provides guidance and support throughout the application process to help students identify suitable funding routes and complete necessary documentation.

Furthermore, many students choose to combine part-time work, internships, or industry projects, which may offer stipends or remuneration, to support their studies. The institution fosters a close relationship with industry partners, often integrating work-based learning components into the curriculum, providing opportunities for paid internships that help offset educational costs. Overall, the financing studies for the Master in Marketing and Commercial Management program at INSA Business School are designed to be accessible and supportive, ensuring students can focus on their academic and professional development without undue financial stress.

The Master in Marketing and Commercial Management at INSA Business School is a comprehensive postgraduate program designed to equip students with advanced knowledge and skills in the fields of marketing, sales, and commercial strategy. Situated within a leading business school associated with INSA Group, the programme combines academic rigor with practical application, preparing graduates for dynamic roles in the competitive world of marketing and commercial management. The curriculum covers a wide range of topics including digital marketing, market research, consumer behavior, brand management, sales strategies, negotiation techniques, and data analysis. Students gain a solid understanding of how to develop, implement, and evaluate marketing plans aligned with business objectives.

The program emphasizes experiential learning, offering students case studies, group projects, and real-world internships that help bridge theoretical concepts with industry practices. In addition, the program fosters soft skills such as leadership, communication, and strategic thinking, crucial for advancing in managerial roles. Classes are often taught by experienced professors and industry practitioners who bring current market insights into the classroom. The programme also facilitates networking opportunities through seminars, conferences, and collaboration with companies, enabling students to build valuable professional connections.

INSA Business School's modern campus facilities and strong ties with the business community create an ideal environment for learning and professional development. Graduates of the Master in Marketing and Commercial Management program typically pursue careers in marketing management, product management, sales leadership, market research analysis, and digital marketing strategy. The program emphasizes international perspectives, often offering opportunities for exchange programs or collaborations with foreign universities, which enhances students’ global outlook. With the strong reputation of INSA Business School, graduates are well-prepared to meet the challenges of today’s evolving marketing landscape and to excel in senior management positions in various industries worldwide.