PR and Advertising

The Bachelor of Media (PR and Advertising) [UNSW BMedia (PR&A)] is designed to provide you with foundational and applied skills, knowledge and capabilities in public relations and advertising. The program aims to develop communication leaders who inspire innovation and change at all levels of society and adhere to the highest ethical standards. The BMedia (PR&A) program is structured to offer a philosophical and cultural foundation in the media studies core, conceptual and practical skills in public relations and advertising, and access to free electives that provide a more general education.

Level 1 focuses on contextual knowledge of communication industries, Level 2 introduces communication theory, and Level 3 of the program deepens your knowledge of how such theories play out in society. At each level, an industry specific course in public relations or advertising is offered that augments the conceptual development and offers vocationally relevant knowledge in strategic communication. You are encouraged to think beyond industry specific problems to reflect on the broader socio-cultural, political and economic implications of the roles and responsibilities of public relations and advertising. The program focuses, in particular, on engagement, innovation and creativity

The UNSW BMedia (PR&A) can be completed full-time in Single mode (normally 3 years), in Dual mode (the equivalent of two years full-time study) or part-time. The basic requirements of the program are simple. The BMedia (PR&A) has a depth component and a breadth component. If you are enrolled in Single mode you do both the depth and breadth component while in Dual mode you only complete the depth component.

If you study in either the single or dual mode, you will complete:

1. 36 UOC of Media Studies core and prescribed electives
2. 60 UOC of PR and Advertising core and prescribed electives

If you study in the single mode, you will also complete:

1. An optional home minor stream of 24 UOC (four courses) selected from the list of UNSW BA approved home minor streams
2. 12 UOC of Free Electives (two courses) which can be taken within or outside the Faculty of Arts and Social Sciences
3. 12 UOC of General Education (two courses) which must be taken outside of the Faculty of Arts and Social Sciences

OR

1. An optional external minor stream of 24 – 36 UOC (four to six courses) selected from the list of UNSW BA approved external minor streams*
2. 12-24 UOC of Free Electives (four courses) including at least 12 UOC taken within the Faculty of Arts and Social Sciences.

*An external minor satisfies the 12 UOC of General Education required in the single program.

Please refer to the list of optional minors under "Area(s) of Specialisation".

OR

1. 12 UOC of Arts and Social Sciences Prescribed Electives (two courses) of any other courses offered from within Arts and Social Sciences
2. 24 UOC of Free Electives (four courses) which can be taken within or outside the Faculty of Arts and Social Sciences
3. 12 UOC of General Education (two courses) which must be taken outside of the Faculty of Arts and Social Sciences

Dual mode is available in 3559 Commerce/Media (PR & Advertising), 4818 Design (Honours)/Media (PR & Advertising), 3476 International Studies/Media (PR & Advertising), 3463 Music/Media (PR & Advertising), 3467 Music (Honours)/Media (PR & Advertising) and 4751 Media (PR & Advertising)/Law.

Core Courses

Media Core

• ARTS1090 Media, Culture & Everyday Life (6 UOC)
• ARTS1091 Media, Society, Politics (6 UOC)

PR and Advertising Core

Level 1

• MDIA1002 Media Industry Contexts (6 UOC)
• MDIA1003 Public Relations Principles (6 UOC)

Level 2

• MDIA2005 Advertising (6 UOC)
• MDIA2006 Communication Strategies (6 UOC)

Level 3

• MDIA3000 Public Relations Discourse (6 UOC)
• MDIA3003 Media Portfolio (6 UOC)
• MDIA3005 Social Innovation & Engagement (6 UOC)
• MDIA3008 Crisis Communication (6 UOC)

Prescribed Electives

Media

Level 2
You will complete any two of the following:

• ARTS2091 Mobile Cultures (6 UOC)
• ARTS2092 Global Media (6 UOC)
• ARTS2093 Social Media (6 UOC)
• ARTS2095 Digital Tech and the Self (6 UOC)

Level 3
You will complete any two of the following:

• ARTS3091 Advanced Media Issues (6 UOC)
• ARTS3092 Media in Asia-Pacific (6 UOC)
• ARTS3093 Media Power (6 UOC)
• ARTS3096 Media and Climate Change (6 UOC)
• ARTS3097 Current Debates in Media (6 UOC)
• MDIA3007 Media Internship (6 UOC)

PR and Advertising

You will complete any two of the following:

• ARTS1010 Life of Words (6 UOC)
• ARTS1060 Introduction to Film Studies (6 UOC)
• ARTS1062 Hollywood Film (6 UOC)
• ARTS2063 National Cinemas (6 UOC)
• ARTS2091 Mobile Cultures (6 UOC)
• ARTS2093 Social Media (6 UOC)
• ARTS2094 Visual Communication (6 UOC)
• ARTS2095 Digital Tech and the Self (6 UOC)
• ARTS2128 Art, Activism, Publics (6 UOC)
• ARTS3092 Media in Asia-Pacific (6 UOC)
• ARTS3093 Media Power (6 UOC)
• ARTS3872 Media Publics (6 UOC)
• HUMS2000 Arts Internship (6 UOC)
• MARK1012 Marketing Fundamentals (6 UOC)
• MDIA1000 Time, Space and Experience (6 UOC)
• MDIA1004 News Reporting (6 UOC)
• MDIA2000 Animating Media (6 UOC)
• MDIA2002 Analysing Media Communication (6 UOC)
• MDIA2003 Advanced Media Writing (6 UOC)
• MDIA2007 Political Communication (6 UOC)
• MDIA2010 Serious Games (6 UOC)
• MDIA3006 Production Studio (6 UOC)
• MDIA3007 Media Internship (6 UOC)
• MDIA3009 Brand Comms & Culture (6 UOC)

UNSW Arts and Social Sciences Prescribed Electives

Arts and Social Sciences Prescribed Electives are any courses chosen by you from the offerings of UNSW Arts and Social Sciences for which you are qualified to enrol. You can add depth to your program by completing more PR & Advertising Electives or undertake other courses from other areas of study within the Faculty.

Free Electives

A Free Elective is any course offered either within or outside UNSW Arts and Social Sciences into which you can enrol.

• ARTS2050 Academic Writing for the Humanities (6 UOC)
• HUMS1005 Personalised English Language Enhancement (6 UOC)

These courses, ARTS2050 and HUMS1005, can be counted as UNSW Arts and Social Sciences Prescribed Electives or Free Electives.

General Education

General Education is the completion of two courses (12 UOC) offered outside UNSW Arts and Social Sciences. This requirement is met if an external minor (for example, Economics) is completed. Indigenous Studies courses (ATSIxxxx) can be studied as General Education only if you are not following a minor in Indigenous Studies.

Award with Distinction

You are eligible for the award of your Pass Degree "with Distinction" if you achieve a Weighted Average Mark (WAM) of at least 75 in all courses and complete at least 50% of the requirements of your award at UNSW.

Honours

Once you have completed your Bachelor of Media (PR and Advertising) (in either Single or Dual mode) you can apply for admission to do an Honours year in the Bachelor of Media (Honours) program 4510. Entry to Honours requires a WAM of 70 or higher in the stream in which you want to study at Honours level.

Bachelor of Media (Honours) program 4510

Sample Program

Bachelor of Media (Public Relations and Advertising) - Sample Program for Single Mode(Example Only)

Below is a guide to help you enrol in your program. To be full-time you must enrol in 24 UOC each semester.

• High school degree
• IELTS Academic version only 6.5 overall (min. 6.0 in each subtest)
• TOEFL Internet-based Test (iBT) 90 overall (min.23 in writing, 22 in reading, listening and speaking)
• TOEFL Paper-based Test  (PBT) 577 overall (min. 5.0 in TWE)