Real Estate Marketing: Career Associate

The Real Estate Marketing AA degree program is designed to prepare students to enter the residential real estate market as a Real Estate Sales Professional. The program includes specialty courses in real estate fundamentals, practice, appraisal, and residential construction. In addition, students gain a broad knowledge of general business practices, specifically marketing. The Real Estate Marketing AA and the Marketing AA degree programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Since 1992, ACBSP is the only nationally recognized organization that grants regional accreditation to two- and four-year colleges and universities.  The complete program is only available at the Harrisburg Campus. Some of the required courses are available at the Gettysburg, Lancaster, Lebanon, and York campuses, as well as through Virtual Learning.

Graduates of this program prepare to enter the residential real estate profession and take the Pennsylvania Real Estate Commission’s examination for the Salesperson’s License. Upon passing the licensing exam, program graduates are prepared for entry-level residential sales positions in residential real estate organizations.

General Education   
ENGL 101 English Composition I  3 
ENGL 102 English Composition II (or)  3 
   ENGL 106 Business Writing  (3)
COMM 101 Effective Speaking  3 
Core A Elective  3 
Core B Elective  3 
Core C Elective  3 
Free Elective  3 
Physical Education & Wellness  1 

Major Requirements   
ACCT 101 Principles of Accounting I  4 
BUSI 101 Introduction to Business  3 
BUSI 201 Business Law I  3 
MGMT 201 Principles of Management (or)  3 
   MGMT 221 Small Business Development & Mgmt  (3) 
MKTG 201 Principles of Marketing  3 
MKTG 205 Visual Merchandising  3 
MKTG 212 Professional Selling    3 
MKTG 235 Digital Media Marketing  3 
RE 101 Real Estate Fundamentals  3 
RE 102 Real Estate Practice    3 
RE 108 Appraisal of Residential Property  3 
RE 205 Residential Real Estate Construction  2 

Other Required Courses   
MATH 100 College Mathematics for Business or higher  3 
CIS 105 Intro to Software for Business  3 

This curriculum is designed to prepare students to:

Discuss the practice of the real estate industry and residential sales transactions

Discuss the fundamentals of property ownership

Prepare and deliver oral and written presentations on real estate marketing concepts

Utilize various methods of collecting, processing, and analyzing information about organizations, consumers, and the real estate market to make informed real estate marketing decisions

Describe the effects of social, legal, ethical, and technological forces on real estate marketing decisions

Develop and deliver a professional real estate sales presentation

Perform and work with a team to apply real estate concepts

Identify the cultural, psychological, and sociological factors which influence the real estate market

Use the appropriate software and technologies to complete real estate transactions

Utilize research methods to collect and analyze information about the real estate market

Apply for a Full-Ride Scholarship

Are you a future student and ready to apply to HACC? 
By applying to HACC, you have the opportunity to apply for a full-ride scholarship! HACC will fund two years of your education – enough to complete your associate degree.

Thanks to the support of the HACC Foundation, the College is able to offer FREE money to support future students, like you, in reaching your educational goals. Six full-ride scholarships are available – one from each of the five campuses and one through HACC’s Virtual Learning Program. 

Please note that current students are not eligible for the full-ride scholarships. However, there are more than 250 scholarships available for current students.

What should you know about the full-ride scholarship?

The scholarship covers tuition, books and fees for a full academic year. 

The scholarship will automatically renew each term for up to six consecutive terms if you maintain your eligibility.

Once you apply to the College and receive a HACC ID and email address, you may apply for the full-ride scholarship. You do not have to register for classes before applying for the scholarship.

Are you eligible?

To be eligible, you must:

Apply to HACC

Take 12-15 credits each term for no more than six consecutive terms (two years)

Live in Adams, Cumberland, Dauphin, Franklin, Juniata, Lancaster, Lebanon, Perry, Schuylkill or York county

Have a minimum cumulative high school GPA of 3.0

Provide a 480 SAT reading score, 21 ACT or comparable scores on the College’s placement test

Maintain a GPA of 3.0 while enrolled at HACC

Participate in at least two HACC student organizations