This Consumer Psychology with Business MA/MSc is designed for graduates wishing to start, or further develop, careers in Consumer Psychology and Business and is delivered by schools which enjoy an international reputation in their respective fields. The marriage of both disciplines is a natural one, as understanding behaviour and specifically consumer behaviour in the world of business can be crucial to organisational success.
Todays successful businesses and organisations need highly trained people who can help them understand their consumers and understand issues such as: what makes them choose one product over another? Do brand names and advertising really affect our thinking? Will the internet change the face of urban and suburban shopping areas?
In the first semester, Consumer Psychology and Business studies will be in equal proportions, however in Semester 2 there will be a greater focus on consumer psychology, and the dissertation is undertaken in this field. It is also possible to undertake a Business with Consumer Psychology Masters degree that will involve a dissertation in Business.
Candidates may choose between the MA or MSc routes, ,which are differentiated by the nature of the dissertation. The MSc dissertation will involve undertaking empirical research, whilst the MA dissertation will involve an extended literature review.
The academics involved with this programme have extensive research links with external bodies and companies, which are fully utilised in ensuring that the modules are relevant to the modern work and research environment graduates will enter.
The Consumer Psychology with Business MA/MSc is especially recommended to graduates who want to pursue a career in business management, marketing, market research or retail as it provides an unusual skill set that our graduates have found has strong demand amongst employers.
One year as a full time student. Also available part-time.
Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).
Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.
All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.