Metropolitan University logo
  • Tuition Fee:
  • Local: $ 11.4k / Year
  • Foreign: $ 14.3k / Year
  • Languages of instruction:
  • English

    Photos of university

    Advertisement

    This MA is a unique course aimed at those working in, or those who would like to work in; event marketing, marketing events or event management dynamic, creative and growing areas of the economy in which there is great demand for qualified marketing managers and event marketers who not only deliver marketing strategies, but also devise event concepts.

    Situated in London, a global event destination, the course offers you strong industry links and is taught by staff with event industry backgrounds and extensive research skills. It is designed to provide you with a mix of marketing and management theory, whilst real-life case studies and industry guest lecturers will demonstrate how theory relates to practice.

    Youll gain a thorough understanding of the concept of 'imagineering' - a new marketing and product development practice that relies on dreams, emotion and fantasy, from 'the Disneyfication of business' to the 'Experience Economy'. The concept of imagineering will be applied to industry cases through project-based assignments.

    Youll also get to study the relationship between marketing and management accounting, another unique element of this course, and develop strong employability skills and attributes to help you in your future career.

    Career opportunities
    The course will be of benefit to those working or aiming to work in events marketing, marketing events, event management, or related roles within corporate marketing departments. This includes commercial exhibition and event organisers, non-profit sector event organisers, public sector leisure and tourism services, event and exhibition venues, and live and special event production agencies. The course also prepares you for independent working, consultancy roles and for further study.

    Course Structure
    The course consists of five core modules, one optional module and a dissertation of 15,000 words.

    * Event and Live Media Industries
    * Events Marketing
    * Managing the Service Sector
    * Financing Events
    * Research Methods for Leisure and Tourism

    Assessment

    A range of assessment methods are incorporated into the course, including case study reports, projects, presentations and examinations.

    Assessment
    A range of assessment methods are incorporated into the course, including case study reports, projects, presentations and examinations.


    UK requirements for international applications

    Universities in the United Kingdom use a centralized system of undergraduate application: University and College Admissions Service (UCAS). It is used by both domestic and international students. Students have to register on the UCAS website before applying to the university. They will find all the necessary information about the application process on this website. Some graduate courses also require registration on this website, but in most cases students have to apply directly to the university. Some universities also accept undergraduate application through Common App (the information about it could be found on universities' websites).

    Both undergraduate and graduate students may receive three types of responses from the university. The first one, “unconditional offer” means that you already reached all requirements and may be admitted to the university. The second one, “conditional offer” makes your admission possible if you fulfill some criteria – for example, have good grades on final exams. The third one, “unsuccessful application” means that you, unfortunately, could not be admitted to the university of you choice.

    All universities require personal statement, which should include the reasons to study in the UK and the information about personal and professional goals of the student and a transcript, which includes grades received in high school or in the previous university.


    Program requirements

    You should possess a good Honours degree, minimum lower second class, or equivalent. For those who do not hold a degree or relevant professional qualification, extensive relevant professional experience (3-5 years) together with evidence of scholarly ability will be required. Where possible candidates will be interviewed
    Similar programs:
    Brunel University Uxbridge logo
    • Tuition Fee:
    • Domestic students: $ 10.1k / Year
    • International students: $ 20.8k / Year
      Brunel University Uxbridge logo
      • Tuition Fee:
      • Domestic students: $ 10.1k / Year
      • International students: $ 20.8k / Year
        Anglia Ruskin University logo
        • Tuition Fee:
        • Domestic students: $ 9.04k / Year
        • International students: $ 13.6k / Year
          Anglia Ruskin University logo
          • Tuition Fee:
          • Domestic students: $ 9.04k / Year
          • International students: $ 13.6k / Year
            University of Central Lancashire logo
            • Tuition Fee:
            • Domestic students: $ 6.29k / Year (EEA)
              Anglia Ruskin University logo
              • Tuition Fee:
              • Domestic students: $ 9.04k / Year
              • International students: $ 13.6k / Year
                Loughborough University logo
                • Tuition Fee:
                • Domestic students: $ 7.86k / Year (International)
                  Oxford Brookes University logo
                  • Tuition Fee:
                  • Domestic students: $ 11.4k / Year
                  • International students: $ 17.6k / Year
                    University of Kent at Canterbury logo
                    • Tuition Fee:
                    • Domestic students: $ 2k / / Year (EEA)
                    • International students: $ 7.43k / / Year (EEA)
                    • Ranking:
                    • 1392 StudyQA
                      See all of the 33 similar programs