Metropolitan University logo
  • Tuition Fee:
  • Local: $ 11.7k / Year
  • Foreign: $ 14.7k / Year
  • Languages of instruction:
  • English

    Advertisement

    This MA is a unique course aimed at those working in, or those who would like to work in; event marketing, marketing events or event management dynamic, creative and growing areas of the economy in which there is great demand for qualified marketing managers and event marketers who not only deliver marketing strategies, but also devise event concepts.

    Situated in London, a global event destination, the course offers you strong industry links and is taught by staff with event industry backgrounds and extensive research skills. It is designed to provide you with a mix of marketing and management theory, whilst real-life case studies and industry guest lecturers will demonstrate how theory relates to practice.

    Youll gain a thorough understanding of the concept of 'imagineering' - a new marketing and product development practice that relies on dreams, emotion and fantasy, from 'the Disneyfication of business' to the 'Experience Economy'. The concept of imagineering will be applied to industry cases through project-based assignments.

    Youll also get to study the relationship between marketing and management accounting, another unique element of this course, and develop strong employability skills and attributes to help you in your future career.

    Career opportunities
    The course will be of benefit to those working or aiming to work in events marketing, marketing events, event management, or related roles within corporate marketing departments. This includes commercial exhibition and event organisers, non-profit sector event organisers, public sector leisure and tourism services, event and exhibition venues, and live and special event production agencies. The course also prepares you for independent working, consultancy roles and for further study.

    Course Structure
    The course consists of five core modules, one optional module and a dissertation of 15,000 words.

    * Event and Live Media Industries
    * Events Marketing
    * Managing the Service Sector
    * Financing Events
    * Research Methods for Leisure and Tourism

    Assessment

    A range of assessment methods are incorporated into the course, including case study reports, projects, presentations and examinations.

    Assessment
    A range of assessment methods are incorporated into the course, including case study reports, projects, presentations and examinations.


    Program requirements

    You should possess a good Honours degree, minimum lower second class, or equivalent. For those who do not hold a degree or relevant professional qualification, extensive relevant professional experience (3-5 years) together with evidence of scholarly ability will be required. Where possible candidates will be interviewed
    Similar programs:
    Metropolitan University logo
    • Tuition Fee:
    • Domestic students: $ 10.3k / Year
    • International students: $ 14.1k / Year
    • Language:
    • English
      Metropolitan University logo
      • Tuition Fee:
      • Domestic students: $ 10.3k / Year
      • International students: $ 14.1k / Year
      • Language:
      • English
        See all of the 2 similar programs