- First and second semesters: foundation year - introduction to general management issues and the culture of the Arabic World or Hispanic World, increased exposure to foreign business languages such as English and the elective language Arabic/French/Spanish
- Third and fourth semesters: advanced studies in International Business and Intercultural Studies, including two business electives (possible business electives are Accounting & Controlling, Finance, Human Resource Management, International Management, and International Marketing)
- Fifth semester: internship semester
- Sixth and seventh semesters: advanced business electives, intercultural studies, projects such as "International Management Project" ending with the Bachelor's thesis
Heilbronn University has a number of partnerships with universities worldwide, e.g. in Egypt, Syria, England, Spain, France, the USA, Australia, Finland, etc. This cooperation network highlights the international component of the programme and provides the opportunity to complete at least one integrated study semester at one of universities worldwide. There is also the possibility to attain a double degree.
Study abroad unit(s)
Students are encouraged to spend a semester or year abroad during their study programme. Heilbronn University has a worldwide network of partner universities, e.g. in Europe, the USA and Australia, with the option to also study in Arabic or Hispanic countries. Whether it be an internship abroad or an academic semester at a foreign university, going abroad for at least one semester is strongly recommended.
An internship semester at least of 26 weeks is to be completed in the fifth semester. The internship office will assist students in finding an appropriate internship.
Forms of assessment
Students are assessed in the middle and at the end of each semester on the basis of graded assignments, oral and written examinations.
Studies and practical exercises in international business transactions, regional features and intercultural communication allow students to develop skills in cross-cultural negotiation and international business approaches.