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Becoming a qualified marketing expert
During the MA degree course, you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Master's programme, proper use of statistics is just as important as the skills needed to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You thus gain the necessary work experience to qualify as a marketing and brand expert.
Internationality is a keyword in the Marketing Master's course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.
During the Marketing Master's course, you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyse and solve business problems. Furthermore, the Master's in Marketing requires you to undertake a twelve-week placement in a business setting.
Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price, and distribution instruments.
During the MA degree course, you will learn to analyse dynamic relationships and to determine promising market positions through qualitative and quantitative market research. In this Marketing Master's programme, proper use of statistics is just as important as the skills needed to interpret this data and assess its significance for future planning decisions. This data is the basis from which students learn how to design robust marketing strategies and devise operational measures to overcome marketing challenges. You thus gain the necessary work experience to qualify as a marketing and brand expert.
Internationality is a keyword in the Marketing Master's course: You will spend one semester abroad discovering country-specific marketing instruments and enhancing your foreign language skills. You additionally have the opportunity to gain an international double degree.
During the Marketing Master's course, you are encouraged to use your theoretical knowledge in a practical way. This includes practice-based events and an extensive market research project that demands the skills to analyse and solve business problems. Furthermore, the Master's in Marketing requires you to undertake a twelve-week placement in a business setting.
Graduates from this specialist course can gain a career in marketing, PR, product management, brand management or consultancy. You will have the required skills and ability to realise successful brand management in various markets, even when dealing with a number of possible product, communication, price, and distribution instruments.
Educational organisation
Strategic skills combined with practical experienceThe Marketing Master's at ISM provides the necessary qualifications to become an international marketing manager. It also teaches students how to work and think in a strategic, conceptual manner, while enabling them to develop the detailed knowledge required to put strategic business plans into action.
For the first two semesters in Munich, there are different compulsory modules available like Marketing Research, Strategic Management, Strategic Marketing, Relationship Marketing, Managing Skills, Classic Communications and Market Research Project. Students can elect to focus on Digital Marketing, Sales Marketing or Public & Publicity Communications. The third semester is the compulsory semester abroad. The Marketing Master's programme at ISM is also available as an international double degree, which allows you to find more career opportunities, particularly in an international environment. If you decide to take a double degree, you will be awarded a German Master's degree from ISM as well as a Master's from an international partner university.
Study abroad unit(s)
Participants spend the third semester of the programme at one of the ISM partner universities in Europe or overseas.Internships
A twelve-week, compulsory internship in an international context during the first and second semesters guarantees a high level of practical relevance.Language requirements
Applicants should provide proof of English proficiency through one of the following:- TOEFL - minimum 80 points (Internet-based)
- at least 30 ECTS in a university programme conducted exclusively in English
- university degree in English studies
- native speaker of English (to be evaluated on an individual basis)
Academic requirements
The prerequisite for admission is a completed degree (in a programme lasting at least six semesters with a minimum of 180 ECTS) with above-average grades conferred by- a university or
- college or
- an international university of comparable rank
Students must have previously taken examinations in one of the following subjects:
- business studies and/or economics with at least 60 ECTS points
- logistics systems and/or transportation with at least 40 ECTS points
- mathematics and/or statistics with at least 40 ECTS points
- geography with at least 40 ECTS points
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