Marketing

One of the most promising professions in the modern world, partly built on commodity-market relations, is marketing. Marketing - is not only the advancement of an already existing product, but also the study of consumer requests. Basically marketers are people who speak the language of both the producer and the consumer, and help them to find each other.

Marketing Specializations

The main specializations in the field of marketing are devoted to promotion in certain areas of human life, for example, fashion, business, sports. In addition, there is a division into “material world” marketing, and online marketing. Online marketing is dedicated to applying marketing and promoting tools to the internet.

Besides these topics, marketing includes the study of consumer behavior, and the study of decision-making. These areas are closely related to psychology, sociology and cognitive science, and higher degrees in marketing are usually devoted to the study of these areas.

Entry requirements for Marketing applicants

Usually universities do not request any special knowledge background from students applying for undergraduate study programs in Marketing. High GPA scores (sometimes in Social Sciences) are always required. Since most of the Marketing study programs you can find on our website are taught in English, language proficiency is mandatory. All universities accept results of TOEFL, IELTS or other equivalent language tests. Sometimes universities also require basic knowledge of some other language, if the program is taught in two languages.

If you decided to study Marketing in a foreign university, you need to meet visa requirements of the country you have chosen. Usually universities help their applicants with obtaining a student visa.

Program structure 

Undergraduate degree in marketing can last from two to four years. The two-year undergraduate program in Marketing is also called an associate’s degree, which is not an equivalent to the Bachelor’s degree, but will be very useful at the job employment.

An undergraduate study program in Marketing usually consists of various lectures, seminars, workshops and intensives, usually universities also provide an internship in Marketing area.  

A degree can be completed with passing final exams, or, which is more rare, with a final year coursework.

Best institutions in USA and UK

Students wishing to study Marketing in foreign institutions usually choose the USA or UK.

The list of best universities is the USA holding study programs in Marketing include University of Michigan, University of Pennsylvania, New York University, University of California - Berkeley, University of Texas - Austin, Indiana University - Bloomington, University of Virginia.

The best institutions in United Kingdom hosting study programs in Marketing are University of Bath, University of Durham, University of Leeds, University of Strathclyde, University of Lancaster, Newcastle University and many others.

Note that countries like the USA and UK have special requirements for international students.  

More world leading universities in the USA, UK or other countries holding Marketing programs can be found on our website.