Description
The sports market is a multibillion Euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, management and entrepreneurial studies, all related to the international sports world. Enhanced with real-world case studies, this program provides you with the tools you need in order to launch yourself in the sports market.
Duration: Six semesters/three years (Summer Fast Track option available)
Credits: 192 ECTS/140 CH
Start Dates: October, February, June, August
Locations: Barcelona, Munich, Geneva, Montreux
Teaching Language: English
Campus Exchange Programs: You can transfer to any of the four main campuses after any completed semester. We also have exchange programs with a long list of other universities around the world. Please see the list of our partners.
Double Degrees: When studying an undergraduate degree at European University you can also obtain:
- A second bachelors degree from Nichols College in the U.S.A. through our Dual BBA program with Nichols College;
- A second bachelors degree from Shinawatra International University in Thailand through our Dual BBA program with SIU.
Internships: EU has departments on each campus to help students procure internships.
Detailed Course Facts
Application deadline Admissions on a rolling basis. Tuition fee- EUR 4750 Semester (EEA)
- EUR 4750 Semester (Non-EEA)
For semesters one and two: 4,750 For semesters three to six; 5,750
Start date February,June,August,October 2015 Fall Semester: October 6, 2014 Spring Semester: February 2, 2015 Summer Semester 1: June 1, 2015 Summer Semester 2: August 3, 2015 Credits (ECTS) 192 ECTSCredits: 192 ECTS/140 CH
Duration full-time 36 months Languages Take an IELTS test- English
Course Content
The Sports Management BA is a six-semester program designed to prepare students for a variety of exciting careers. Growth in professional sports, recreation, corporate fitness, private health clubs and constant media exposure make sports management a diverse and dynamic field. The program combines knowledge of physical education with business and management courses, based upon a foundation of real-world case studies.
LEARNING OBJECTIVES
- Show an appreciation of global sports issues and analyze how they relate to and impact the international market.
- Learn to recognize, analyze and evaluate the role of major players, structures and processes in business and sports.
YEAR ONE
FIRST SEMESTER (22 CH | 30 ECTS)
- BCO111 - Foundations of Business Management (3|4)
- BCO112 - Marketing Management (3|4)
- BCO113 - Writing Communication Skills (3|4)
- BCO114 - Accounting I (3|4)
- BCO115 - Micro Economics (3|4)
- BCO116 - Elementary Calculus (2|3)
- BCO117 - IT Software for Business (2|3)
- BCO118 - Environmental Sustainability (2|3)
- Seminars/Industrial Visits (1|1)
SECOND SEMESTER (22 CH | 30 ECTS)
- BCO121 - Ethics in Business (3|4)
- BCO122 - Oral Communication Skills (3|4)
- BCO123 - Accounting II (3|4)
- BCO124 - Macro Economics (3|4)
- BCO125 - Business Law (3|4)
- BCO126 - Mathematics of Finance (2|3)
- BCO127 - Applied Management Statistics (2|3)
- BCO128 - Advertising, Media & Branding (2|3)
- Seminars/Industrial Visits (1|1)
YEAR TWO
THIRD SEMESTER (21 CH | 30 ECTS)
- BCO211 - Strategic Marketing (3|4)
- BCO212 - Business Finance I (3|4)
- BCO213 - Human Resources Management (2|3)
- BCO214 - Production Management (2|3)
- BCO215 - Entrepreneurship & New Venture Creation (2|3)
- BCO216 - Management Information Systems (2|3)
- BCO217 - E-Business (2|3)
- BAS211 - Sports Sociology (2|3)
- BAS212 - Public & Media Relations in Sports (2|3)
- Seminars/Industrial Visits (1|1)
FOURTH SEMESTER (21 CH | 30 ECTS)
- BCO221 - Global Economics (3|4)
- BCO222 - Business Finance II (3|4)
- BCO223 - Social Media Marketing (2|3)
- BCO224 - Financial Markets (2|3)
- BCO225 - Consumer Behavior (2|3)
- BCO226 - Sales & Purchasing Management (2|3)
- BAS221 - Sports Psychology (2|3)
- BAS222 - Event Management (2|3)
- BAS223 - Sports Broadcasting (2|3)
- Seminars/Industrial Visits/Thesis Seminar (1|1)
YEAR THREE
FIFTH SEMESTER (21 CH | 30 ECTS)
- BCO311 - Global Business (3|4)
- BCO312 - Financial Statement Analysis (3|4)
- BCO313 - Negotiation (2|3)
- BCO314 - Small Business Management (2|3)
- BCO315 - Corporate Finance (2|3)BCO316 - Industrial Marketing (2|3)
- BAS311 - Sports Nutrition & Health (2|3)
- BAS312 - Sports Marketing (2|3)
- BAS313 - Legal & Ethical Issues in Sport (2|3)
- Seminars/Industrial Visits/Thesis Seminar (1|1)
SIXTH SEMESTER (21 CH | 30 ECTS)
- BCO321 - Strategic Management (3|4)
- BCO322 - Budgeting & Control (3|4)
- BCO323 - Organizational Communication (2|3)
- BCO324 - Cases in Marketing (2|3)
- BAS321 - Cases in Sports Management (2|3)
- BAS322 - Sponsoring & Sports Communications (2|3)
- BAS323 - International Sports Management (2|3)
- BAS324 - Sport Career Development (2|3)
- BAS325 - Sport Facility Planning & Management (2|3)
- Thesis Seminar (1|1)
- Final Case: Marketing (3|3)
- Final Case: Sports Management (3|3)
- Thesis (6|6)
Audience
English Language Requirements
IELTS band : 6 TOEFL paper-based test score : 550 TOEFL iBT® test : 80
To study at this university, you have to speak English. We advice you to
take an IELTS test.Requirements
Diploma
A diploma from an accredited secondary school equivalent to:
- Certification from an accredited secondary school; High School Degree; Baccalauréat; Maturité Fédérale; Deutsches Abitur; A-levels; Bachillerato or equivalent.
English Requirements
Unless you are a native English speaker, you must submit a certificate of English proficiency:
- TOEFL score 213 (computer based), 79/80 (internet based) or 550 (paper based). Institute code 0476
- IELTS score 6.0
- Cambridge ESOL, Certificate in Advanced English (CAE), minimum C
- EU's internal English exam
Recommendations
Submit 2 letters of recommendation from academic advisors familiar with your academic performance and potential for leadership. Any letter not written in English must be accompanied by a certified English translation. Applicants are recommended to use the PPI (Personal Potential Index) tool, available at www.ets.org for this purpose.
Work Experience
No work experience is required.
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Related Scholarships*
- Academic Excellence Scholarship
"The Academic Excellence Scholarship can provide up to a 50 % reduction in tuition per semester. These scholarships will be renewed if the student maintains superior academic performance during each semester of their 3-year Bachelor programme. The scholarship will be directly applied to the student’s tuition fees."
- Alumni Study Travel Fund
Scholarships for students who are already attending the University of Reading.
- Amsterdam Merit Scholarships
The University of Amsterdam aims to attract the world’s brightest students to its international classrooms. Outstanding students from outside the European Economic Area can apply for an Amsterdam Merit Scholarship.
* The scholarships shown on this page are suggestions first and foremost. They could be offered by other organisations than European University.
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