The Bachelor of Science in Business Administration with a specialization in Business Entrepreneurship and Digital Technology Management at Munich University of Applied Sciences offers students a comprehensive education in the dynamic field of modern business. This program is designed to equip students with both theoretical knowledge and practical skills necessary to succeed in the rapidly evolving digital economy. Throughout the course of studies, students will explore core areas such as management principles, entrepreneurship, innovation processes, and digital technologies, ensuring they are well-prepared to launch and manage new business ventures or innovate within established organizations.
The curriculum emphasizes entrepreneurial thinking, fostering creativity, strategic planning, and problem-solving abilities essential for initiating successful startups and business development. Students gain insight into key aspects of digital transformation, including the impact of emerging technologies, data analytics, and digital marketing strategies. Additionally, the program offers modules on financial management, organizational behavior, and strategic management, enabling students to understand and navigate complex business environments.
Practical experience is a cornerstone of this program; students have opportunities for internships, project work, and collaboration with industry partners, allowing them to apply learned concepts in real-world settings. The program is supported by state-of-the-art facilities and modern teaching methods, including case studies, group projects, and digital labs. Graduates will be prepared for diverse career paths, including entrepreneurship, digital project management, innovation consultancy, and management positions within various industries. By combining business administration fundamentals with specialized knowledge in entrepreneurship and digital technologies, the program aims to develop the next generation of innovative business leaders capable of shaping the future of the digital economy.
Educational organisation
Programme:First semester:
Intercultural Business Communication and Management
Business Entrepreneurship: Theories and Strategies
Digital Technology Management: Design, Marketing, and Commercialisation
Entrepreneurial Financial Strategies
Digital Technology Management: Products, Processes, and Systems
Technopreneurship: Sustainable Technology Management
Second semester:
International Market Study
Business Entrepreneurs and Change Management
Digital Technology Management: Intellectual Property Rights and Legal Environment
Digital Business Development: Trends and Strategies
Empirical Research Methods and Effective Data Analysis
Technology Risk Management: Strategies and Processes
Third semester:
Project Study: Entrepreneurial Business Case
Research Study: New Technology Development & Strategic Foresight
Master's Thesis and Master Seminar
Study abroad unit(s)
An internship or study abroad (e.g., towards the preparation of the Master's thesis in an international company) for maximum one semester will be supported, but this is not included in the curriculum.Internships
There are no compulsory internships, but many students use the opportunity to get experience at one of many multinational corporations in Munich.Forms of assessment
Written tests and term papers as well as oral presentationsCourse objectives
- Qualification for leadership tasks
- Transfer of multidisciplinary scientific and applied knowledge for professional specialisation
- Focus on empirical research approaches by quantitative and qualitative-interpretative methods
- Fostering of skills such as social skills, communication skills, and cooperative teamwork
Language requirements
Applicants must provide proof of good knowledge of both written and spoken English. Proof can be shown by one of the following:- Test of English as a Foreign Language (TOEFL) Internet-based, at least 89 points or
- International English Language Testing System (IELTS), at least 7.0 or
- Test of English for International Communication (TOEIC), at least 700 or
- Cambridge First Certificate in English (FCE) or
- Cambridge Certificate of Proficiency (CPE) or
- Business English Certificate (BEC)
Academic requirements
A Bachelor's degree in business administration studies or a related discipline (a final mark of "good" or better is required, German grade: 2.4 or better)Evidence of 210 ECTS credits achieved out of a minimum of six theoretical semesters of a Bachelor's degree or German Diploma ("Diplom") programme is required.
If you have less than 210 ECTS but a minimum of 180 ECTS, you will have to obtain the missing ECTS during your Master's studies prior to the release of the subject of your Master's thesis (hence prior to the beginning of the third semester).
The applicant must provide proof of good knowledge of written and spoken English equivalent to language level "B2" established by the Council of Europe's Common European Framework of Reference for Languages. Language testing requirements are waived if the applicant's mother tongue is English or if the applicant has attended high school or university in the English language. A high school or an university degree must serve as proof of this.
Evidence of a minimum of 10 ECTS credits of study modules in mathematics and statistics
Evidence of a minimum of 25 ECTS credits of study modules in finance and accounting OR 25 ECTS credits of study modules of the business functions such as marketing, logistics, innovation management, and project management
A detailed CV
Want to improve your English level for admission?
Prepare for the program requirements with English Online by the British Council.
- ✔️ Flexible study schedule
- ✔️ Experienced teachers
- ✔️ Certificate upon completion
📘 Recommended for students with an IELTS level of 6.0 or below.
Currency
EUR
GBP
KZT
INR
RUB