Business Major Marketing

The Bachelor of Business (Marketing) at the University of Southern Queensland offers students a comprehensive and practical education designed to prepare them for dynamic careers in the marketing industry. Throughout the program, students will develop essential skills in various areas including market research, consumer behavior, digital marketing, branding, advertising, sales strategies, and strategic planning. The curriculum combines theoretical foundations with real-world applications, enabling graduates to confidently analyse market trends, craft innovative marketing campaigns, and utilize the latest digital tools and platforms.

Students will have access to state-of-the-art facilities and industry-standard software, ensuring they gain hands-on experience that aligns with current market demands. The program emphasizes critical thinking, effective communication, and ethical decision-making, empowering graduates to succeed in competitive global environments. Additionally, students are encouraged to develop their entrepreneurial mindset and leadership qualities, preparing them for roles such as marketing managers, brand coordinators, digital marketing specialists, sales executives, and market analysts.

The curriculum is flexible, offering elective courses allowing students to tailor their education to specific interests within the marketing discipline such as social media marketing, international marketing, or consumer psychology. Practical learning opportunities are integrated through internships, industry projects, and collaborative research, providing invaluable industry connections and real-world experience. The Bachelor of Business (Marketing) at USQ is designed to foster innovation, strategic thinking, and adaptability, equipping students with the skills needed to thrive in a rapidly evolving business landscape. Upon graduation, students will be well-equipped to contribute effectively to business growth and to pursue advanced studies or certifications in marketing and related fields.

Program structure

Courses to be studiedUnits

Core courses8

plus 1 x 8-unit Major8

plus 1 x 8-unit second Major
     or 2 x 4-unit Minors
     or 1 x 4-unit Minor plus 4 x Electives8

Total    24

Course codeCourse name

Core courses:

ACC1101Accounting for Decision-Making

CIS1000Information Systems Concepts

ECO1000Economics

LAW1101Introduction to Law

MGT1000Organisational Behaviour 

MKT1001Introduction to Marketing

STA2300Data Analysis

Plus one of the following three courses:  

FIN1101Introduction to Corporate Finance

MGT2204Business Ethics and Governance

POL1000Government, Business and Society 

Marketing Major: 

MKT1002Consumer Behaviour 

MKT2001Promotion Management 

MKT2002Global Marketing 

MKT2004Marketing Channels 

MKT2012Services Marketing 

MKT3001Applied Business Research 

MKT3007Marketing Strategy 

 plus one from the following:

BUS3000Work Integrated Learning 

MKT2020 Sports Marketing 

MKT3006Small and Medium Enterprise Development 

Entry requirements

• Year 12 English (4 SA) or equivalent
• Maths A (4 SA) or equivalent is assumed

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

OP/Rank

The 2015 OP/Rank for this program is: 16/64

International entry requirements

English Language Requirements

Domestic and international students from a non-English speaking background are required to satisfy English Language requirements. This program requires a minimum of IELTS 6.0 or equivalent.

If you do not meet the English language requirements you may apply to study a University-approved English language program.

Pre-requisites

Year 12 Senior Certificate or equivalent from a recognised institution. Find your country's level of qualificationand minimum entry requirements for this program.

• A-level Mathematics or equivalent is assumed

Want to improve your English level for admission?

Prepare for the program requirements with English Online by the British Council.

• ✔️ Flexible study schedule
• ✔️ Experienced teachers
• ✔️ Certificate upon completion

📘 Recommended for students with an IELTS level of 6.0 or below.

Enroll in the course

The University of Southern Queensland offers various modes of financing studies for students enrolled in the Bachelor of Business Major in Marketing program. Tuition fees are determined based on the student's residency status, with international students generally paying higher fees compared to domestic students. Domestic students may have access to government assistance schemes such as FEE-HELP, which is a loans program that helps eligible students pay their tuition fees. FEE-HELP allows students to defer payments and repay their debts through the Australian tax system once their income exceeds a certain threshold, thereby making education more accessible and affordable.

In addition to government loans, the university provides flexible payment options including upfront payments, payment plans, and scholarships that can reduce the overall financial burden. The university encourages students to explore different financial aid opportunities, including external scholarships offered by government bodies, private organizations, and industry partners, which can supplement their funding. The availability of scholarships can depend on academic achievement, financial need, or specific criteria related to the marketing field, such as excellence in marketing competitions or contributions to the university community.

For international students, the university recommends exploring external scholarships and sponsorships, as well as considering part-time work opportunities available within Australia, subject to visa regulations, to support living expenses and other costs associated with studying. Living expenses, including accommodation, food, transport, and study materials, are additional costs that students should budget for independently. The university provides guidance and resources to assist students in planning their finances, including estimated costs of attendance and tips for managing personal budgets throughout their studies.

Overall, financing studies at the University of Southern Queensland is designed to be as flexible and supportive as possible, with options tailored to meet the diverse needs of its student body. Whether through government loans, scholarships, payment plans, or external funding sources, students are encouraged to carefully consider their financial options and plan accordingly for the duration of their marketing degree program.

The Bachelor of Business with a major in Marketing at the University of Southern Queensland is designed to provide students with a comprehensive understanding of marketing principles and practices that are essential in today's dynamic business environment. The program equips students with the skills required to analyze markets, develop marketing strategies, and implement campaigns across various platforms, including digital and traditional media. Throughout the course, students explore areas such as consumer behavior, market research, branding, advertising, sales management, and digital marketing techniques. The curriculum emphasizes practical experience through real-world case studies, projects, and industry placements, enabling graduates to apply their knowledge effectively in diverse business settings. The program also covers fundamental business topics like management, economics, finance, and ethics, ensuring a well-rounded education that prepares students for leadership roles. The University of Southern Queensland's focus on flexible learning options allows students to study full-time or part-time, accommodating working professionals and those with other commitments. The program aims to develop critical thinking, communication, and problem-solving skills, fostering the ability to adapt to evolving market trends and technological advancements. Graduates of this program are prepared for careers in marketing management, advertising agencies, market research firms, retail companies, and other sectors requiring marketing expertise. The university maintains strong industry connections, providing students with networking opportunities, internships, and access to industry events, which enhance their employment prospects upon graduation. The program also supports pathways for further study, including postgraduate qualifications in business or marketing specialties, enabling continued professional development. With a focus on ethical marketing practices and sustainable business strategies, the Bachelor of Business (Marketing) ensures graduates are not only skilled practitioners but also responsible and innovative contributors to their organizations and communities.