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This class provides students having a strong foundation of their fundamentals and conceptual frameworks of promotion. Students explore an assortment of cognitive, communication and technical skills to analyse, research and review promotion issues, providing advanced solutions for a variety of real-world people, private and not-for-profit enterprises. Students will study the way consumers behave in various settings, and also will establish innovative advertising plans for domestic and global frameworks. Additionally they will know how to conduct marketing research and can learn more about the genre of digital promotion, while acquiring skills in negotiation and sales management. This highly practical course centres on using challenging and innovative realworld scenarios for project and assignment work, and graduates are convinced and professional marketeer ready for employment over a variety of business sectors.
Entry to the course is based on an entry rank. A rank can be accomplished by means of a year 1-2 ATAR, additional Australian qualification, work experience, or an international qualification.